Change Your Messaging

by Paul Castain on November 24, 2014

Every email, call, letter etc can’t always be about securing an appointment or simply buying from you.

You need to change up those messages.

So instead of writing this week off as unproductive or doing something really lame like spending the next 3 days doing “admin” stuff, how about;

Calling potential clients/clients and people in your network to wish them a “Happy Thanksgiving”?

Sending out some kind of holiday email

Stopping by with some cookies or candy and a personal “Happy Thanksgiving”

Here’s the thing . . .

If your message is always “I’d like to set an appointment” or “I’d like for you to buy something from me” you might just be conditioning your potential client to keep blowing off your efforts!

There are obviously other ways to change your messaging by what if we actually leveraged a holiday instead of pissing and moaning about them?

Cheers!

This Is How You ROCK A Cold Call!

Join us Tuesday, December 9th at 11:30 am EST as we discuss over 30 ideas to help you use the phone more effectively!

Here’s what I’m going to share . . .

  • 7 “Warm Ups” to get you into your “zone” faster
  • 3 ways to conquer call reluctance
  • How to research a potential client better than you competitors
  • How to find “triggers” that will dramatically increase the recipient’s interest level
  • How to craft a more compelling message without using a script
  • How to cut off objections BEFORE they occur
  • 3 ways to handle objections when they do occur (and responses to typical objections)
  • How to ask for access to a higher level decision maker without insulting your contact
  • 4 types of voicemails that will set you apart

For more information, pricing and to reserve your spot . . . Click HERE!

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A Quick Tip To Start A Holiday Week STRONG!

by Paul Castain on November 23, 2014

This week’s quick tip is all about leveraging a holiday week in a really cool way.

How cool?

How about being in two places at once?

As in enjoying time with your family and fighting mobs at those Black Friday sales and yet;

Still keeping up appearances!

But there, I’ve said too much so you’ll just have to listen to this week’s quick tip to learn the rest!


Download this episode (right click and save)

Join Us On December 3rd . . .

On December 3rd, right on your computer screen, I’m going to begin sharing over 100+ sales tips to help you bring in more sales! The investment is minimal and the amount of tips you’ll get during the course can bring you to new levels of awesome!  Click here and let’s make you lethal! Perhaps it’s time to invest in yourself!

For special pricing on two or more participants, email me (with the the total number you are considering) paul@yoursalesplaybook.com

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3 Days Of Admin . . . Really?

by Paul Castain on November 23, 2014

As we head into a holiday week here in the states there are some people who are going to make a poor choice!

I’m talking about those who are about to work on “Admin Stuff” this Monday – Wednesday!

On the surface, it seems like a good thing to do because

a) They didn’t take the whole week off

b) They didn’t mentally check out

But 3 days of admin?

You will be able to reach people by phone and email this week Monday – Wednesday and the best part is that there’s going to be less noise!

Want to know why?

Because there’s going to be lot’s of people not only mentally checking out this week;

There’s going to be plenty of people writing the week off as an “Admin Week”

Join Us On December 3rd . . .

On December 3rd, right on your computer screen, I’m going to begin sharing over 100+ sales tips to help you bring in more sales! The investment is minimal and the amount of tips you’ll get during the course can bring you to new levels of awesome!  Click here and let’s make you lethal! Perhaps it’s time to invest in yourself!

For special pricing on two or more participants, email me (with the the total number you are considering) paul@yoursalesplaybook.com

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Whenever I mention mailing something out to a potential client, most sales people automatically think its a topic better suited for the marketing department.

I disagree!

Let marketing handle the 50,000 piece campaign and marketing the company, your job is to market yourself (and the company) one potential client at a time.

So here are 3 simple ways to do it but they come with a warning;

Not one of these ideas represents the big, sophisticated idea you might be looking for but,

All 3 might just be ideas you miss because you’re looking for a big answer that doesn’t exist!

1) Don’t use your company envelope! Why? I don’t know, perhaps they’ll judge the piece BEFORE they open it. Imagine if I sent you something in a Castain Training Systems envelope. You might find yourself saying “Training? We don’t need no stinkin training!” and then you promptly sh*t can my letter, Instead, use either a plain white envelope or if you want to kick it up a notch, go out and buy some cobalt blue envelopes so it looks like a personal greeting card.

2) Hand address that bad boy and don’t use labels. We want this to have a personal feel to it and we don’t want this to resemble anything that even smells like it went out to a kazillion people. When you write the return address, just use your last name and NOT your company name and while you’re at it, don’t even think of running this through the meter! Use a stamp.

3) Include some kind of handwritten note within the mailing piece itself. We all know that handwritten notes are powerful and some of you even give the old “I know that” eye roll and yet you don’t do it. Please change that right now! If your mailing piece has room on the piece itself, write your note there. If it doesn’t, then slap a post it note on it and go to work.

Needless to say this approach is going to be really impractical if you need to send out 10,000 of these but a few here and there can really make a difference!

If anyone would like to see one of my mailing pieces in action, email me your name, company name and address and I’ll get one out to you with a handwritten message! paul@yoursalesplaybook.com

100+ Sales Tips Right On Your Computer Screen!

On December 3rd, right on your computer screen, I’m going to begin sharing over 100+ sales tips to help you bring in more sales! The investment is minimal and the amount of tips you’ll get during the course can bring you to new levels of awesome!  Click here and let’s make you lethal! Perhaps it’s time to invest in yourself!

For special pricing on two or more participants, email me (with the the total number you are considering) paul@yoursalesplaybook.com

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I Hope You’re Not A Part Of This Foolishness?

by Paul Castain on November 21, 2014

So here it is the Friday before Thanksgiving and I can guarantee you that there are sales reps out there that have begun their “Mental Shutdown”.

I’m all about recharging and enjoying holidays but . . .

For those that need to milk a week out of a 4 day weekend;

REALLY?

It’s All About Choices

If you’ve chosen to take a week off . . . I respect your decision because you’ve made a choice.

If you’ve chosen to work until Wednesday . . . I respect your decision because you’ve made a choice.

But for those of you who are doing neither and have checked out . . .

You need to get your sh*t together!

Sales Leaders/Business Owners: You seriously might need to lay down the law if you happen to come across this on your team!

This Is How You ROCK A Cold Call!

Join us Tuesday, December 9th at 11:30 am EST as we discuss over 30 ideas to help you use the phone more effectively!

Here’s what I’m going to share . . .

  • 7 “Warm Ups” to get you into your “zone” faster
  • 3 ways to conquer call reluctance
  • How to research a potential client better than you competitors
  • How to find “triggers” that will dramatically increase the recipient’s interest level
  • How to craft a more compelling message without using a script
  • How to cut off objections BEFORE they occur
  • 3 ways to handle objections when they do occur (and responses to typical objections)
  • How to ask for access to a higher level decision maker without insulting your contact
  • 4 types of voicemails that will set you apart

For more information, pricing and to reserve your spot . . . Click HERE!

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