6 Super Easy (And No Cost) Ways To Stand Out On LinkedIn

by Paul Castain on February 22, 2017

stand out LinkedIn

In response to my How To Get The Most From LinkedIn WITHOUT Spending A Dime blog post, Leo sent me a question that many of you are also wrestling with.

Paul.

Your recent podcast on getting more from LinkedIn without spending a dime was incredibly helpful.

The thing that really jumped out at me was that if I do the things you mentioned, I’m going to stand out.

What else can I/should I be doing on LinkedIn but please know, I really can’t spend large chunks of time on LinkedIn.

Anxious to hear your thoughts.

Leo, your Uncle Paul has you covered buddy!

Here are 6 super easy (and no cost) ways for you to stand out on LinkedIn. As a bonus, they don’t require you to spend massive amounts of time in order to accomplish them!

  1. Do This And You Stand Out From “Hello”: Send an actual note instead of the impersonal LinkedIn invitation template! Based on my own experience (and polling my followers) 99% of the invitations sent on LinkedIn, come across as impersonal and worse yet, part of a bulk effort to amass legions of “connections”. By the way, you’ll dramatically increase the amount of people who actually accept your invite as well.
  2. Do This And You Begin To Change The Trajectory Of Your New Relationship: Say “Thank you” Thank them for accepting your invite. Thank them for sending you an invite and at the end of that “Thank you”ask them a question. Questions, inspire responses, responses create dialogue, dialogue creates propinquity and propinquity helps you stand out.
  3. Use The “Icebreakers” LinkedIn Gives You Differently Than Everyone Else: Everyday, LinkedIn gives you conversation starters. They will tell you about those in your network who have new jobs, new roles, work anniversaries, birthdays. You’ll find these conversation starters under the notifications tab. Most people use LinkedIn’s sh*tty template for congratulating your connection but; you’re BETTER than that so why don’t you do something NOBODY does; Send a handwritten note via an ancient technology known as “snail mail”. Don’t feel like doing that? Shoot a 59 second video with your message and embed it into an email. I’m guessing your connection isn’t going to say “That’s lovely but please put it over there in the stack of all the other cards and embedded videos I’ve received”
  4. Ask A Provocative Question In Your Status Update: The best questions are the ones where people have strong opinions. Think about the people you’re trying to reach. What do they feel strongly about? What topics do they tend to have strong opinions about? Is there an “elephant in the room” that needs to be addressed. And please don’t confuse this with politics and religion. Oh and if you REALLY want to stand out, remember your manners and respond to those who were kind enough to respond to you. Otherwise you’re going to look like a tool!
  5. Speak With At Least 3 People From Your Network Each Week. Whenever I ask the question “How many people, in your network have suggested a quick call to get to know each other?” the answer is pretty much little to none! And yet, that call is essential in order to create a level of comfort and propinquity necessary for others to buy from us, refer us, help us with a warm intro etc. I offer a FREE, step by step guide on how to do this as well as a FREE email template to help. You can access them both by clicking HERE.
  6. Take On The Role Of “Matchmaker” With Your Network. You should be continually thinking about people who should know each other in your network. Then them both an email introducing them to each other. Here’s a template you can download for free by clicking this link Email Template From Paul Castain at Castain Training Systems . Time Out: Think about ALL the people you are connected with on LinkedIn. How many of them, have EVER just introduced you to someone WITHOUT you having to ask? Nice way for you to stand out and . . . It has this way of encouraging the recipient to return the favor.

So there you have it . . .

6 super simple ways for you to stand out . . .

Without spending a dime of your money and;

Without having to spend a ton of time on LinkedIn.

If you found value in these tips, please join us tomorrow (February 23rd) for our How To Generate MORE Leads Via LinkedIn webinar.

I’m going to get into actual tactics and share 10 templates I created to help you;

Work a proven communication plan from the moment you say “hello” to the moment you transition that “connection” off of your computer screen.

Here’s what you’ll GAIN by joining us . . .

  • What to say and do, from the moment, you connect with someone. And I’m going to give you the exact templates that I’ve been using!
  • How to position yourself as an expert and THE Absolute BEST choice.
  • How to provide value WITHOUT conditioning a bunch of freeloaders who love to “friendzone” you! Another lesson that I learned the hard way!
  • How to create a referral machine . . .Even with people who’ve never bought from you!
  • How to IMMEDIATELY increase your phone appointments each week. Note: My coaching clients average 10 more appointments each week. Your mileage may vary.
  • How to use LinkedIn groups, LinkedIn Publisher etc to create MORE opportunities.
  • How to send inmails without paying for a premium membership.
  • How to dramatically increase your response rates via LinkedIn.
  • How to approach someone without coming across as salesy. How do you feel when this happens to you on LinkedIn?
  • How to do this all on a tight schedule (I mean, I’m sure you don’t have all day to play around on LinkedIn, right?

At The End Of The Webinar, You’ll Have The Framework For A Powerful Lead Generation System!

The investment is only $99 and here’s what you’ll get;

(1) 90 minute webinar

Worksheets

The Recording (Sent out later that day)

2 Bonus eBooks with additional ideas

10 Templates

Email Access To Me to answer any webinar related questions

IMPORTANT IMPORTANT IMPORTANT

 

Can’t make it on Thursday, February 23rd at 11:30 am EST?

Sign up anyway and I’ll send you the webinar replay later that afternoon. View it anytime during the next 60 days.

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A Reminder About “Gatekeepers”

by Paul Castain on February 21, 2017

Image result for velvet rope bouncer

Want to know the easiest, quickest and most effective way to get around a gatekeeper?

Approach a potential client via LinkedIn.

Why?

Because there aren’t any “gatekeepers” on LinkedIn

Now right about now, you get some of the hardcore sales types, getting their panties all in a bunch because they think I’m saying NOT to pick up a phone.

Of course you should pick up a phone but;

Why couldn’t you leverage LinkedIn to:

Bypass the “gatekeeper” and;

Create a feeling of propinquity (go ahead and look that sh*t up)?

This way when you DO pick up the phone;

You don’t sound like EVERY other sales rep trying to get their business and;

You’ve already created (at least in part) the whole “know, like, and trust” thing.

Want to know how you do that?

Then come join us on Thursday, February 23rd for our How To Generate MORE Leads Via LinkedIn webinar.

I’m going to get into actual tactics and share 10 templates I created to help you;

Work a proven communication plan from the moment you say “hello” to the moment you transition that “connection” off of your computer screen.

Here’s what you’ll GAIN by joining us . . .

  • What to say and do, from the moment, you connect with someone. And I’m going to give you the exact templates that I’ve been using!
  • How to position yourself as an expert and THE Absolute BEST choice.
  • How to provide value WITHOUT conditioning a bunch of freeloaders who love to “friendzone” you! Another lesson that I learned the hard way!
  • How to create a referral machine . . .Even with people who’ve never bought from you!
  • How to IMMEDIATELY increase your phone appointments each week. Note: My coaching clients average 10 more appointments each week. Your mileage may vary.
  • How to use LinkedIn groups, LinkedIn Publisher etc to create MORE opportunities.
  • How to send inmails without paying for a premium membership.
  • How to dramatically increase your response rates via LinkedIn.
  • How to approach someone without coming across as salesy. How do you feel when this happens to you on LinkedIn?
  • How to do this all on a tight schedule (I mean, I’m sure you don’t have all day to play around on LinkedIn, right?

At The End Of The Webinar, You’ll Have The Framework For A Powerful Lead Generation System!

The investment is only $99 and here’s what you’ll get;

(1) 90 minute webinar

Worksheets

The Recording (Sent out later that day)

2 Bonus eBooks with additional ideas

10 Templates

Email Access To Me to answer any webinar related questions

Related image

Can’t make it on Thursday, February 23rd at 11:30 am EST?

Sign up anyway and I’ll send you the webinar replay later that afternoon. View it anytime during the next 60 days.

Image result for click here to sign up

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you seriously rock you know that

It’s really important that your network,  sees you as valuable.

When people see you as valuable, they continue to open your emails, they will respond to you, share your content, refer you and;

BUY From YOU!

There’s a really simple email, that I’ve been sending for about 7 years now.

Pretty much every time I send it, the recipients are excited and grateful and;

99.9% of the time I get a response!

The email is sent to two people that I think should know each other.

It’s sent with the hopes that they will grow a relationship and hopefully help each other in some way (buy from each other, refer each other, bounce ideas off each other etc).

In essence, I’m playing matchmaker

When you play “matchmaker”, you are truly adding value to your relationships! And when you add value to your relationships, YOU become valuable!

Here’s that email . . .

Hi (name of both contacts)

(name of contact 1) meet (contact 2), (contact 2)  meet (contact 1).

I was thinking about you both and more specifically why you should know each other!

(Contact 1)  (say something about contact 1).

(Contact 2) (say something about contact 2).

I hope you will take the time to get to know each other.

I’ve done my part . . .

The rest is up to you.

(your name)

Short, sweet and super effective!

Not only will it make you more valuable, people have this crazy habit of wanting to reciprocate, so you just might experience an influx of referrals! I know I have!

By the way, how many times a week do you get emails like the one I just suggested?

How many people in your LinkedIn network have gone ahead and played “matchmaker” WITHOUT you asking them for the introduction?

And that’s my point . . .

Its yet another way, for you to stand out, in a world filled with “me too” sales reps!

Would You Like The 10 Templates I’ve Been Using On LinkedIn?

Then you should DEFINITELY come join us for our How To Generate Leads Via LinkedIn webinar this Thursday, February 23rd, at 11:30 am EST!

I’m going to get into actual tactics and share 10 templates I created to help you;

Work a proven communication plan from the moment you say “hello” to the moment you transition that “connection” off of your computer screen.

Here’s what you’ll GAIN by joining us . . .

  • What to say and do, from the moment, you connect with someone. And I’m going to give you the exact templates that I’ve been using!
  • How to position yourself as an expert and THE Absolute BEST choice.
  • How to provide value WITHOUT conditioning a bunch of freeloaders who love to “friendzone” you! Another lesson that I learned the hard way!
  • How to create a referral machine . . .Even with people who’ve never bought from you!
  • How to IMMEDIATELY increase your phone appointments each week. Note: My coaching clients average 10 more appointments each week. Your mileage may vary.
  • How to use LinkedIn groups, LinkedIn Publisher etc to create MORE opportunities.
  • How to send inmails without paying for a premium membership.
  • How to dramatically increase your response rates via LinkedIn.
  • How to approach someone without coming across as salesy. How do you feel when this happens to you on LinkedIn?
  • How to do this all on a tight schedule (I mean, I’m sure you don’t have all day to play around on LinkedIn, right?

At The End Of The Webinar, You’ll Have The Framework For A Powerful Lead Generation System!

The investment is only $99 and here’s what you’ll get;

(1) 90 minute webinar

Worksheets

The Recording (Sent out later that day)

2 Bonus eBooks with additional ideas

10 Templates

Email Access To Me to answer any webinar related questions

Related image

Can’t make it on Thursday, February 23rd at 11:30 am EST?

Sign up anyway and I’ll send you the webinar replay later that afternoon. View it anytime during the next 60 days.

 

Related image

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“How Much Time Should I Spend On LinkedIn?”

by Paul Castain on February 20, 2017

LinkedIn Time

Dominic recently sent me the following question:

Hey Uncle Paul,

How much time should I be spending on LinkedIn.

I don’t want to miss opportunities and yet, I don’t want it to cut into the time I’ve allotted for other sales activities.

Thoughts?

Everyone is different and we all have different objectives when it comes to LinkedIn.

With that in mind, please consider the following thoughts as an adjustable plan.

Overall, shoot for a minimum of 15-30 minutes each day for interacting and another 60-90 minutes each week for approximately 3 “warm calls”you generate from LinkedIn.

Here’s how it works . . .

Each morning (or evening if you prefer) set a timer for 15-30 minutes and then do your thing on LinkedIn.

During your LinkedIn time, don’t do anything else except the task at hand.

When the timer is done . . .You’re done!

This keeps you from turning LinkedIn into a full time career.

Now everything you do during this time should be to create a basic comfort level with your network so they;

Get on a call with you.

And that brings us to . . .

60-90 minutes of “warm calls” each week with at least 3 connections. Note: I share the template I use as well as a step by step plan for these calls HERE and its FREE!

Speaking with at least 3 people from your network will go a long way in create familiarity and comfort and;

That’s one of the steps we need in order for people to buy from us, refer us to others, help us to get a warm intro to others, share our updates etc.

Oh, and hardly anyone does this on LinkedIn so you’re gonna stand out!

Now if you’d like to know what you should be doing to create the comfort level that leads to that phone call;

You’ll definitely want to join us for our webinar this week!

I’m going to get into actual tactics and share 10 templates I created to help you;

Work a proven communication plan from the moment you say “hello” to the moment you transition that “connection” off of your computer screen.

Here’s what you’ll GAIN by joining us . . .

  • What to say and do, from the moment, you connect with someone. And I’m going to give you the exact templates that I’ve been using!
  • How to position yourself as an expert and THE Absolute BEST choice.
  • How to provide value WITHOUT conditioning a bunch of freeloaders who love to “friendzone” you! Another lesson that I learned the hard way!
  • How to create a referral machine . . .Even with people who’ve never bought from you!
  • How to IMMEDIATELY increase your phone appointments each week. Note: My coaching clients average 10 more appointments each week. Your mileage may vary.
  • How to use LinkedIn groups, LinkedIn Publisher etc to create MORE opportunities.
  • How to send inmails without paying for a premium membership.
  • How to dramatically increase your response rates via LinkedIn.
  • How to approach someone without coming across as salesy. How do you feel when this happens to you on LinkedIn?
  • How to do this all on a tight schedule (I mean, I’m sure you don’t have all day to play around on LinkedIn, right?

At The End Of The Webinar, You’ll Have The Framework For A Powerful Lead Generation System!

The investment is only $99 and here’s what you’ll get;

(1) 90 minute webinar

Worksheets

The Recording (Sent out later that day)

2 Bonus eBooks with additional ideas

10 Templates

Email Access To Me to answer any webinar related questions

Related image

Can’t make it on Thursday, February 23rd at 11:30 am EST?

Sign up anyway and I’ll send you the webinar replay later that afternoon. View it anytime during the next 60 days.

 

Related image

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How To Get The Most From LinkedIn WITHOUT Spending A Dime!

by Paul Castain on February 19, 2017

Image result for holding a dime

There are many people who are under the impression that in order for you to kick ass on LinkedIn you need to invest in a pricey membership or their even pricier Sales Navigator product.

There are even more people who stay away from LinkedIn because they think it takes all kinds of time on the platform in order to see results.

Today, I’m going to show you how you can get serious results on LinkedIn, without spending a dime and without spending a kazillion hours.

Think I’m bluffing, then go ahead, I triple dog dare ya to give this week’s episode, a listen.

No time?

Bullsh*t! Find the time! Download it and listen to it in your car!


Download this episode (right click and save)

Time Is Running Out!

On February 23rd, at 11:30 am EST, I’m going to take you behind the scenes and show you how I do it,

I’m going to get into actual tactics and share 10 templates I created to help you;

Work a proven communication plan from the moment you say “hello” to the moment you transition that “connection” off of your computer screen.

Here’s what you’ll GAIN by joining us . . .

  • What to say and do, from the moment, you connect with someone. And I’m going to give you the exact templates that I’ve been using!
  • How to position yourself as an expert and THE Absolute BEST choice.
  • How to provide value WITHOUT conditioning a bunch of freeloaders who love to “friendzone” you! Another lesson that I learned the hard way!
  • How to create a referral machine . . .Even with people who’ve never bought from you!
  • How to IMMEDIATELY increase your phone appointments each week. Note: My coaching clients average 10 more appointments each week. Your mileage may vary.
  • How to use LinkedIn groups, LinkedIn Publisher etc to create MORE opportunities.
  • How to send inmails without paying for a premium membership.
  • How to dramatically increase your response rates via LinkedIn.
  • How to approach someone without coming across as salesy. How do you feel when this happens to you on LinkedIn?
  • How to do this all on a tight schedule (I mean, I’m sure you don’t have all day to play around on LinkedIn, right?

At The End Of The Webinar, You’ll Have The Framework For A Powerful Lead Generation System!

The investment is only $99 and here’s what you’ll get;

(1) 90 minute webinar

Worksheets

The Recording (Sent out later that day)

2 Bonus eBooks with additional ideas

10 Templates

Email Access To Me to answer any webinar related questions

Related image

Can’t make it on Thursday, February 23rd at 11:30 am EST?

Sign up anyway and I’ll send you the webinar replay later that afternoon. View it anytime during the next 60 days.

 

Related image

 

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