The Secret Weapon Your Competitors Use Against You

by Paul Castain on July 26, 2017

As you read this the wrong person is taking your opportunities and ultimately, your money!

They don’t have your level of experience.

Their products and services are inferior.

When it comes to servicing  accounts . . . you could take them in your sleep.

But still they kick your ass simply because they are more visible than you!

People know who they are because they show up regularly via phone, email, snail mail, FedEx, drop ins, drop offs, LinkedIn, traditional networking, creative approaches, warm intros from mutual acquaintances etc.

And in bringing value to each of their “touches” they establish a little something/something called;

PROPINQUITY!

And that should piss you off . . . especially since you just lost to someone simply because people know who your competitors are but;

They don’t know who you are!

Many times, we’re guilty of avoiding the things we don’t “get” when it comes to prospecting.

You know, like “I don’t get why people like email when the phone is better” or “I don’t why people still cold call when I’d much rather leverage LinkedIn”.

But Here’s The Thing . . .

Nobody cares what “you get”!

Your clients and prospects don’t . . .

They simply embrace THEIR Favorite Communication Platform and;

If your competitor shows up there and you don’t . . .

Game over!

For the last two weeks now, I’ve been sharing ideas to help you stand out.

Tomorrow, (July 27th) at 11:30 am EST, we’re going to talk about 50 Ways To Find and Approach Potential Clients.

Have you signed up for the webinar yet?

If not, you better hurry because we’re about to close the doors and;

You will miss;

  • 25 Ways To Find The Business Everyone Misses
  • 5 Creative Ways To Get A Potential Client’s Attention
  • 5 Ways To Get Someone’s Attention By Using Snail Mail
  • 5 Email Templates That Get Opened, Read and Responded To
  • The One Sentence That Gets A Potential Client’s Attention IMMEDIATELY
  • 3 Ways To Generate Leads Via LinkedIn WITHOUT Spending A Kazillion Hours
  • The Phone Template My Coaching Clients Have Been Using To Generate MORE Appointments

Here’s What You’ll Get;

(1) 90 Minute Webinar

Worksheets

Webinar Replay (View It Whenever You’d Like Over The Next 60 Days)

(5) Email Templates That Get Opened, Read and Responded To

(1) Phone Template

Access To A Secret Resource Page

Email Access To Me To Answer Any Webinar Related Questions

When?

Tomorrow, July 27th at 11:30 am EST

How Much?

$99

Please click HERE or the handy/dandy button below to reserve your spot and/or to get on the list to receive the webinar replay if you can’t make it tomorrow.

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33 Ways To Approach A Potential Client

by Paul Castain on July 26, 2017

Mind Map

I often think about how many of us sales folk must sound the same to a buyer and;

How easy it is for us to blend in instead of STANDING OUT!

So I created a FREE worksheet to help you;

Complement your cold calls with additional forms of outreach and;

Change up the “flavor” of your messages!

You can download your FREE worksheet by clicking HERE

Would You Like 50 Tactics and 6 Templates To Help You Get In Front of MORE Opportunities?

This Thursday, July 27th, at 11:30 am, we’re hosting our 50 Ways To Find and Approach Potential Clients webinar.

Here’s what you’ll gain by joining us;

  • 25 Ways To Find The Business Everyone Misses
  • 5 Creative Ways To Get A Potential Client’s Attention
  • 5 Ways To Get Someone’s Attention By Using Snail Mail
  • 5 Email Templates That Get Opened, Read and Responded To
  • The One Sentence That Gets A Potential Client’s Attention IMMEDIATELY
  • 3 Ways To Generate Leads Via LinkedIn WITHOUT Spending A Kazillion Hours
  • The Phone Template My Coaching Clients Have Been Using To Generate MORE Appointments

IMPORTANT!

If you can’t make it this Thursday, sign up anyway to receive the webinar replay later that afternoon. View it whenever you’d like over the next 60 days.

Please click HERE or the handy/dandy button below to reserve your spot and/or to get on the list to receive the webinar replay if you can’t make it on the 27th.

yes sign me up now

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Actually, I kind of held back a bit in the title of this blog post.

Should have said . . .

5 email templates, 1 phone template, and 50 tactics to help you get in front of MORE opportunities!

That’s what I will be sharing during our webinar, this Thursday at 11:30 am EST.

Can’t make it this Thursday?

Sign up anyway and I’ll send you the webinar replay, email templates and the phone template.

Otherwise, here’s what you’re about to miss;

  • 25 Ways To Find The Business Everyone Misses
  • 5 Creative Ways To Get A Potential Client’s Attention
  • 5 Ways To Get Someone’s Attention By Using Snail Mail
  • 5 Email Templates That Get Opened, Read and Responded To
  • The One Sentence That Gets A Potential Client’s Attention IMMEDIATELY
  • 3 Ways To Generate Leads Via LinkedIn WITHOUT Spending A Kazillion Hours
  • The Phone Template My Coaching Clients Have Been Using To Generate MORE Appointments

IMPORTANT . . .

If you can’t make it this Thursday, sign up anyway to receive the webinar replay later that afternoon. View it whenever you’d like over the next 60 days.

Please click HERE or the handy/dandy button below to reserve your spot and/or to get on the list to receive the webinar replay if you can’t make it on the 27th.

yes sign me up now

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So there you are trying to get a potential client’s attention.

You tried calling them but they never pick up their phone and they never call you back.

You tried emailing them and still nothing.

You’re considering something creative to get their attention and;

That’s when I want you to consider the following 2 things.

First . . . 

Make sure whatever creative approach you’re about to use is not only appropriate from a tasteful perspective, make sure it underscores a point that you’re trying to make.

Second . . .

Make sure you have a follow up plan that transitions that creativity into a conversation starter.

Sounds like a silly thing to have to remind an adult about but as a business owner, I see it all the time.

I think we are under the illusion that our creative gesture is so incredible, that this person will stop what they’re doing and deliver a blank check.

Or maybe we get a little pissy because they didn’t at least acknowledge how freakin creative we are!

Meanwhile, we let a conversation starter go to waste.

Creativity, when used properly, can help create a better conversation and;

A BETTER conversation can help us to AVOID phone objections.

Are you using creative “door openers” as part of your outreach?

I’ll be sharing several of my best ones during this week’s webinar, 50 Ways To Find and Approach Potential Clients.

Have you signed up yet?

If not, here’s what you’re about to miss;

  • 25 Ways To Find The Business Everyone Misses
  • 5 Creative Ways To Get A Potential Client’s Attention
  • 5 Ways To Get Someone’s Attention By Using Snail Mail
  • 5 Email Templates That Get Opened, Read and Responded To
  • The One Sentence That Gets A Potential Client’s Attention IMMEDIATELY
  • 3 Ways To Generate Leads Via LinkedIn WITHOUT Spending A Kazillion Hours
  • The Phone Template My Coaching Clients Have Been Using To Generate MORE Appointments

IMPORTANT . . .

If you can’t make it this Thursday, sign up anyway to receive the webinar replay later that afternoon. View it whenever you’d like over the next 60 days.

Please click HERE or the handy/dandy button below to reserve your spot and/or to get on the list to receive the webinar replay if you can’t make it on the 27th.

yes sign me up now

 

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The Root Of All Prospecting Evil

by Paul Castain on July 24, 2017

dont put that evil on me

If there’s one thing that can absolutely kill our prospecting efforts it’s;

Wait a minute, why am I writing it here when I go into detail during this week’s episode of The Sales Playbook Podcast!

So go ahead and give this FREE sales lesson a listen!


Download this episode (right click and save)

Would You Like 50 Tactics and 6 Templates To Help You Get In Front of MORE Opportunities?

This Thursday, July 27th, at 11:30 am, we’re hosting our 50 Ways To Find and Approach Potential Clients webinar.

Here’s what you’ll gain by joining us;

  • 25 Ways To Find The Business Everyone Misses
  • 5 Creative Ways To Get A Potential Client’s Attention
  • 5 Ways To Get Someone’s Attention By Using Snail Mail
  • 5 Email Templates That Get Opened, Read and Responded To
  • The One Sentence That Gets A Potential Client’s Attention IMMEDIATELY
  • 3 Ways To Generate Leads Via LinkedIn WITHOUT Spending A Kazillion Hours
  • The Phone Template My Coaching Clients Have Been Using To Generate MORE Appointments

IMPORTANT . . .

If you can’t make it this Thursday, sign up anyway to receive the webinar replay later that afternoon. View it whenever you’d like over the next 60 days.

Please click HERE or the handy/dandy button below to reserve your spot and/or to get on the list to receive the webinar replay if you can’t make it on the 27th.

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