Win

If you happen to sell in a competitive environment, then this training will change the way you approach your opportunities.

DURING THIS WEBINAR YOU WILL LEARN:

15 Ways To IMMEDIATELY Set Yourself Apart and Position Yourself To Be The Front Runner!

What To Say/Do When Your Prospect Wants To Take 3 Bids.

5 Ways To Keep Your Prospect Engaged and Focused On YOU; Even Between Meetings and Phone Calls!

How To Maneuver Your Competitors Into A Defensive Position, Without Badmouthing or Getting Dicky!

How To Competitor-Proof Your Book Of Business

You will also learn how to create propinquity (go ahead and look up that word, I had to) so you can ACCELERATE the “courtship”!

Mark your calendars for August 17, 2016, at 11:30 am EST.

The webinar is 90 minutes and I’ll also record it, just in case you can’t make it, can’t stay for the full 90 minutes, or just want to review all the nuggets I share!

What do you get?

(1) 90 minute, interactive webinar

Worksheets

Recording

eBook reinforcing the material (sent 1 week after the webinar)

Email access to me, for any webinar related questions.

How much?

$99

Click the button below to register!

{ 0 comments }

An Easy Way To Handle An Awkward Question

by Paul Castain on July 22, 2016

weird 1

Sometimes things “get weird” with prospects and clients!

Not because we made it weird, but because they asked something that made it so.

It could be anything from “How much commission will you make on this?” to personal questions about your faith, marital status, politics, or even just a stupid question that has us asking ourselves “Where the hell are they going with that question?”

There’s a really simple solution . . .

Stop owning the awkwardness!

Too many times, the burden is on us to work with the awkwardness and scramble for an answer when in fact, the other person needs to own it.

I mean, they were the one who asked the nutty question, so let them do the “splainin”.

How?

Ask them “Why do you ask?” then congratulate yourself because . . .

You just regained control of your dialague

You just “hot potato’d” that bitch back to it’s rightful owner and . . .

At the very least you just bought yourself a few extra seconds to shake off their left hook and regain your composure.

Use this opportunity to get some context to their question and to think about how to best respond.

I tend to be direct and tell people when they go “out of bounds”.

And call me crazy, but I think most of these types are just trying to see if they can make you sweat.

Score points by showing them you are tactful but firm!

How To Dominate In A Competitive Environment

Join us for our next webinar on August 17th

DURING THIS WEBINAR YOU WILL LEARN:

15 Ways To IMMEDIATELY Set Yourself Apart and Position Yourself To Be The Front Runner!

What To Say/Do When Your Prospect Wants To Take 3 Bids.

5 Ways To Keep Your Prospect Engaged and Focused On YOU; Even Between Meetings and Phone Calls!

How To Maneuver Your Competitors Into A Defensive Position, Without Badmouthing or Getting Dicky!

How To Competitor-Proof Your Book Of Business

You will also learn how to create propinquity (go ahead and look up that word, I had to) so you can ACCELERATE the “courtship”!

Click HERE (or the banner below) to learn more, and to reserve your seat for this important online training session.

dominating-in-a-competitive-environment

 

{ 0 comments }

Dominating When Things Get Competitive

by Paul Castain on July 21, 2016

Check it out

What do you say when someone tells you that they are taking 3 bids?

Better yet, what do you do?

Or, how ’bout when your competitor(s) like to low ball, badmouth, misinform?

When things get competitive, do you ever feel like you’re playing a defensive game, instead of being in control, and maneuvering your competitors into a defensive stance?

And how would you rate the “competitorproofness”` (yep I made that word up) of your existing book of business?

Whether you nailed every one of those questions I just asked, or you found yourself really wondering “Yikes, what is my strategy for that?”, you can really benefit from our webinar on August 17th.

It’s appropriately titled “Dominating In A Competitive Environment – How To Outfox, Outmaneuver and OutSELL Your Competition” and quite frankly, it has YOUR name written all over it!

DURING THIS WEBINAR YOU WILL LEARN:

15 Ways To IMMEDIATELY Set Yourself Apart and Position Yourself To Be The Front Runner!

What To Say/Do When Your Prospect Wants To Take 3 Bids.

5 Ways To Keep Your Prospect Engaged and Focused On YOU; Even Between Meetings and Phone Calls!

How To Maneuver Your Competitors Into A Defensive Position, Without Badmouthing or Getting Dicky!

How To Competitor-Proof Your Book Of Business

You will also learn how to create propinquity (go ahead and look up that word, I had to) so you can ACCELERATE the “courtship”!

Click HERE (or the banner below) to learn more, and to reserve your seat for this important online training session.

dominating-in-a-competitive-environment

{ 0 comments }

Things COULD Change For You Starting Tomorrow

by Paul Castain on July 20, 2016

cold-calling1

Starting this tomorrow,  July 21st, at 11:30 am EST, we’re going to begin a journey, together, to help YOU, get in front of MORE opportunities, and bring MORE of those opportunities, across the finish line!

I’m going to take you “backstage” and share the step by step system, my clients and I have been using to Sell MORE!

I’m going to provide you with 150+ tactics!

I’m going to equip you with templates for email, phone, voicemail, social networking, networking, handwritten notes and asking for referrals and testimonials.

I’m going to share actual examples of how your peers are using the tactics I teach. In other words . . .

No Philosophical Crap On My Watch!

Here’s the agenda . . .

“The Concert”

Session 1 20 Ways To Create Opportunities: In this session, we’ll talk about several ways to hunt for business differently. I’ll show you the places your competitors tend to miss and some approaches you probably haven’t considered.

Session 2 Meticulous Pre Call Planning: I’m going to show you what to look for, where to look for it and how to dramatically reduce the amount of time you spend researching.

Session 3 How To Get Your Email Opened, Read and Responded To: I’m going to show you, how to write a better subject line, capture their attention from “Hello” and a super cool tactic that will get you more responses.

Session 4 A Cure For The Common Cold Call: We’re going to talk about how to create an “Objection Resistant” opening statement, how to create instant rapport, how to overcome objections and how to leave voicemails that help you stand out.

Session 5 How To Sell MORE Via Your Social Network: Let’s face it, most sales reps suck at leveraging their social networks. They either launch too quickly into a “pitch” or they have no clue what to do after they connect. We’re going to talk about how you can nurture these important relationships and transition them from your computer screen to more meetings and more clients.

Session 6 How To Network Like A Pro (And ROCK Your Referrals): We’re going to talk about what to do before, during and after your next networking event. How to start a conversation with anyone, without it getting weird and then, we’re going to dive, head first, into how you can not only ask for referrals, but how to do so in a way that can double and triple the amount of referrals you’re receiving now.

Session 7 How To Break The 8 Second Attention Span Barrier: I’m going to share how you can immediately get and keep your prospect’s attention whether it be via phone, email, face to face. We’ll talk about how to use your creativity, 2 really powerful psychological tactics, a very specific type of question and more!

Session 8 A Complete Communication Program (How To Get In The Door and Exit With A New Client): In this session, we’re going to discuss how you can “map” your communication in a way that utilizes multiple forms of prospect outreach. I have multiple examples, scenarios and mucho templates to help you communicate with greater IMPACT!

Session 9 How To Take Control Of Your Prospect/Client Meetings: We’ll talk about everything from how to start your meetings with greater impact to several insurance policies you need to take out on the front end. I’ll show you how to ask better questions (the kind that get everyone engaged and emotionally ready to make a change)

Session 10 How To Position Yourself As The Logical Choice: In this session, I’m going to share how you can reduce doubt and skepticism while solidifying your credibility. We’re going to talk about a powerful technique called “Landmines” and how you can bring certain parts of your offering to life that 99.9% of your competitors miss entirely.

Session 11 How To Close More Deals (And Win Back The Ones You’ve Lost):We’re going to talk about how to seamlessly transition into asking for the business without the conversation “getting weird”.  We’ll talk about handling price objections, stalls and what to do (as in step by step) when you lose a deal to win it back!

The “Encore” . . .

After you complete the 11 sessions, I’m going to send you weekly emails (for 3 months) with ideas, tips and tactics to help reinforce the lessons.

I’m going to send you 5 really cool eBooks to, wait for it, wait for it, reinforce the lessons.

We’ll conclude with a refresher webinar, to make sure you’re truly owning all the great things you’ve learned in the program.

What You Get, Pricing Etc

(11) 60 Minute, Online Sessions

Worksheets

Recording Of Each Session (Available 24 hours after the live session)

Email Access To Me For Any Course Related Questions

10 Email Templates

3 Voicemail Templates

5 Social Networking Templates

Prospect Meeting Template

Follow Up Template

Requesting A Referral Template

Requesting A Testimonial Template

3 Months Of Reinforcement Emails (Starts After 11th Session)

5 eBooks

Special Reinforcement Webinar

Investment: $1199

Special Discounts (and Extras)

I discount when you enroll 2 or more in this program.

I’m also offering some cool extras like the all caps AWESOME Sales Manager’s Guide to this course! It has ideas on how YOU can help your team OWN the lessons in the program. Ideas for sales meetings, quizzes etc.

Email me for special pricing (and extras) when you enroll 2 or more paul@yoursalesplaybook.com

Enrollment ends TODAY and I’m unable to offer this program again until 2017.

So things COULD change for you starting tomorrow, but as good as I’d like to believe I am at sales, I can’t make you push that “Register Now” button;

That one is on YOU!

register-now-button-2-300x157

You don’t have to have a PayPal account to pay with PayPal. Simply select “Pay with a debit or credit card or Bill Me Later” after hitting the “Buy Now” button! 

{ 0 comments }

 

Sales Can Be Quite Challenging . . .

 

Our potential clients are busier than ever before!
They are more distracted than ever before!
They have more choices than ever before!

So how do we get them to take our calls, hear us out, and grant us an appointment?

If we’re fortunate enough to get the appointment, how do we take control without become controlling, manipulative or salesy?

How do we ask the questions that emotionally charge our prospects and lead them on a path of self discovery instead of “pitching” them”?

How can we educate our prospect, in competitive situations,  without badmouthing our competitors?

How do we present our solutions in a way, that appeals to ALL of the stakeholders and how do we keep ALL of them engaged (even after the meeting has ended)?

How do we overcome obstacles, stalls and objections without spewing some cliched 1970’s close?

Starting this Thursday,  July 21st, at 11:30 am EST, we’re going to begin a journey, together, to help YOU, answer these question!

I’m going to take you “backstage” and share the step by step system, my clients and I have been using to Sell MORE!

I’m going to provide you with 150+ tactics!

I’m going to equip you with templates for email, phone, voicemail, social networking, networking, handwritten notes and asking for referrals and testimonials.

I’m going to share actual examples of how your peers are using the tactics I teach. In other words . . .

No Philosophical Crap On My Watch!

Here’s the agenda . . .

“The Concert”

Session 1 20 Ways To Create Opportunities: In this session, we’ll talk about several ways to hunt for business differently. I’ll show you the places your competitors tend to miss and some approaches you probably haven’t considered.

Session 2 Meticulous Pre Call Planning: I’m going to show you what to look for, where to look for it and how to dramatically reduce the amount of time you spend researching.

Session 3 How To Get Your Email Opened, Read and Responded To: I’m going to show you, how to write a better subject line, capture their attention from “Hello” and a super cool tactic that will get you more responses.

Session 4 A Cure For The Common Cold Call: We’re going to talk about how to create an “Objection Resistant” opening statement, how to create instant rapport, how to overcome objections and how to leave voicemails that help you stand out.

Session 5 How To Sell MORE Via Your Social Network: Let’s face it, most sales reps suck at leveraging their social networks. They either launch too quickly into a “pitch” or they have no clue what to do after they connect. We’re going to talk about how you can nurture these important relationships and transition them from your computer screen to more meetings and more clients.

Session 6 How To Network Like A Pro (And ROCK Your Referrals): We’re going to talk about what to do before, during and after your next networking event. How to start a conversation with anyone, without it getting weird and then, we’re going to dive, head first, into how you can not only ask for referrals, but how to do so in a way that can double and triple the amount of referrals you’re receiving now.

Session 7 How To Break The 8 Second Attention Span Barrier: I’m going to share how you can immediately get and keep your prospect’s attention whether it be via phone, email, face to face. We’ll talk about how to use your creativity, 2 really powerful psychological tactics, a very specific type of question and more!

Session 8 A Complete Communication Program (How To Get In The Door and Exit With A New Client): In this session, we’re going to discuss how you can “map” your communication in a way that utilizes multiple forms of prospect outreach. I have multiple examples, scenarios and mucho templates to help you communicate with greater IMPACT!

Session 9 How To Take Control Of Your Prospect/Client Meetings: We’ll talk about everything from how to start your meetings with greater impact to several insurance policies you need to take out on the front end. I’ll show you how to ask better questions (the kind that get everyone engaged and emotionally ready to make a change)

Session 10 How To Position Yourself As The Logical Choice: In this session, I’m going to share how you can reduce doubt and skepticism while solidifying your credibility. We’re going to talk about a powerful technique called “Landmines” and how you can bring certain parts of your offering to life that 99.9% of your competitors miss entirely.

Session 11 How To Close More Deals (And Win Back The Ones You’ve Lost):We’re going to talk about how to seamlessly transition into asking for the business without the conversation “getting weird”.  We’ll talk about handling price objections, stalls and what to do (as in step by step) when you lose a deal to win it back!

The “Encore” . . .

After you complete the 11 sessions, I’m going to send you weekly emails (for 3 months) with ideas, tips and tactics to help reinforce the lessons.

I’m going to send you 5 really cool eBooks to, wait for it, wait for it, reinforce the lessons.

We’ll conclude with a refresher webinar, to make sure you’re truly owning all the great things you’ve learned in the program.

What You Get, Pricing Etc

(11) 60 Minute, Online Sessions

Worksheets

Recording Of Each Session (Available 24 hours after the live session)

Email Access To Me For Any Course Related Questions

10 Email Templates

3 Voicemail Templates

5 Social Networking Templates

Prospect Meeting Template

Follow Up Template

Requesting A Referral Template

Requesting A Testimonial Template

3 Months Of Reinforcement Emails (Starts After 11th Session)

5 eBooks

Special Reinforcement Webinar

Investment: $1199

Special Discounts (and Extras)

I discount when you enroll 2 or more in this program.

I’m also offering some cool extras like the all caps AWESOME Sales Manager’s Guide to this course! It has ideas on how YOU can help your team OWN the lessons in the program. Ideas for sales meetings, quizzes etc.

Email me for special pricing (and extras) when you enroll 2 or more paul@yoursalesplaybook.com

register-now-button-2-300x157

You don’t have to have a PayPal account to pay with PayPal. Simply select “Pay with a debit or credit card or Bill Me Later” after hitting the “Buy Now” button! Email me if you prefer to pay by check. paul@yoursalesplaybook.com 

Running Tight On Money?

You might be able to finance this purchase through PayPal!

Here’s how!

  • Check out with PayPal and then choose PayPal Credit.
  • Answer 2 quick questions and accept the terms.
  • You’ll know within seconds if you are approved.
  • Look for your PayPal Credit statement notification via email.

My Risk Free Promise

If at any time you feel that I have not delivered what I have promised, then I want you to call me personally, directly, at this number (631) 455-2455 and I will personally make it right! If for some reason you are not satisfied, I will personally offer you an immediate refund. Please feel secure in the knowledge that you have zero risk in trusting me with your personal development!

“Hunt and close deals better!”

I love all the specific examples you shared, and how you pulled it all together with the communication mapping and time management techniques to help me hunt and close deals better!

Tanya Ramakers, Jonas Software

“Worth the investment!”

The topics were bang on and the curriculum flows through the sales process. The investment is certainly worth it and I refer to my notes at least weekly!

Adam Russell, City National Bank

register-now-button-2-300x157

{ 0 comments }