“How Much Time Should I Spend On LinkedIn?”

by Paul Castain on February 20, 2017

LinkedIn Time

Dominic recently sent me the following question:

Hey Uncle Paul,

How much time should I be spending on LinkedIn.

I don’t want to miss opportunities and yet, I don’t want it to cut into the time I’ve allotted for other sales activities.

Thoughts?

Everyone is different and we all have different objectives when it comes to LinkedIn.

With that in mind, please consider the following thoughts as an adjustable plan.

Overall, shoot for a minimum of 15-30 minutes each day for interacting and another 60-90 minutes each week for approximately 3 “warm calls”you generate from LinkedIn.

Here’s how it works . . .

Each morning (or evening if you prefer) set a timer for 15-30 minutes and then do your thing on LinkedIn.

During your LinkedIn time, don’t do anything else except the task at hand.

When the timer is done . . .You’re done!

This keeps you from turning LinkedIn into a full time career.

Now everything you do during this time should be to create a basic comfort level with your network so they;

Get on a call with you.

And that brings us to . . .

60-90 minutes of “warm calls” each week with at least 3 connections. Note: I share the template I use as well as a step by step plan for these calls HERE and its FREE!

Speaking with at least 3 people from your network will go a long way in create familiarity and comfort and;

That’s one of the steps we need in order for people to buy from us, refer us to others, help us to get a warm intro to others, share our updates etc.

Oh, and hardly anyone does this on LinkedIn so you’re gonna stand out!

Now if you’d like to know what you should be doing to create the comfort level that leads to that phone call;

You’ll definitely want to join us for our webinar this week!

I’m going to get into actual tactics and share 10 templates I created to help you;

Work a proven communication plan from the moment you say “hello” to the moment you transition that “connection” off of your computer screen.

Here’s what you’ll GAIN by joining us . . .

  • What to say and do, from the moment, you connect with someone. And I’m going to give you the exact templates that I’ve been using!
  • How to position yourself as an expert and THE Absolute BEST choice.
  • How to provide value WITHOUT conditioning a bunch of freeloaders who love to “friendzone” you! Another lesson that I learned the hard way!
  • How to create a referral machine . . .Even with people who’ve never bought from you!
  • How to IMMEDIATELY increase your phone appointments each week. Note: My coaching clients average 10 more appointments each week. Your mileage may vary.
  • How to use LinkedIn groups, LinkedIn Publisher etc to create MORE opportunities.
  • How to send inmails without paying for a premium membership.
  • How to dramatically increase your response rates via LinkedIn.
  • How to approach someone without coming across as salesy. How do you feel when this happens to you on LinkedIn?
  • How to do this all on a tight schedule (I mean, I’m sure you don’t have all day to play around on LinkedIn, right?

At The End Of The Webinar, You’ll Have The Framework For A Powerful Lead Generation System!

The investment is only $99 and here’s what you’ll get;

(1) 90 minute webinar

Worksheets

The Recording (Sent out later that day)

2 Bonus eBooks with additional ideas

10 Templates

Email Access To Me to answer any webinar related questions

Related image

Can’t make it on Thursday, February 23rd at 11:30 am EST?

Sign up anyway and I’ll send you the webinar replay later that afternoon. View it anytime during the next 60 days.

 

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How To Get The Most From LinkedIn WITHOUT Spending A Dime!

by Paul Castain on February 19, 2017

Image result for holding a dime

There are many people who are under the impression that in order for you to kick ass on LinkedIn you need to invest in a pricey membership or their even pricier Sales Navigator product.

There are even more people who stay away from LinkedIn because they think it takes all kinds of time on the platform in order to see results.

Today, I’m going to show you how you can get serious results on LinkedIn, without spending a dime and without spending a kazillion hours.

Think I’m bluffing, then go ahead, I triple dog dare ya to give this week’s episode, a listen.

No time?

Bullsh*t! Find the time! Download it and listen to it in your car!


Download this episode (right click and save)

Time Is Running Out!

On February 23rd, at 11:30 am EST, I’m going to take you behind the scenes and show you how I do it,

I’m going to get into actual tactics and share 10 templates I created to help you;

Work a proven communication plan from the moment you say “hello” to the moment you transition that “connection” off of your computer screen.

Here’s what you’ll GAIN by joining us . . .

  • What to say and do, from the moment, you connect with someone. And I’m going to give you the exact templates that I’ve been using!
  • How to position yourself as an expert and THE Absolute BEST choice.
  • How to provide value WITHOUT conditioning a bunch of freeloaders who love to “friendzone” you! Another lesson that I learned the hard way!
  • How to create a referral machine . . .Even with people who’ve never bought from you!
  • How to IMMEDIATELY increase your phone appointments each week. Note: My coaching clients average 10 more appointments each week. Your mileage may vary.
  • How to use LinkedIn groups, LinkedIn Publisher etc to create MORE opportunities.
  • How to send inmails without paying for a premium membership.
  • How to dramatically increase your response rates via LinkedIn.
  • How to approach someone without coming across as salesy. How do you feel when this happens to you on LinkedIn?
  • How to do this all on a tight schedule (I mean, I’m sure you don’t have all day to play around on LinkedIn, right?

At The End Of The Webinar, You’ll Have The Framework For A Powerful Lead Generation System!

The investment is only $99 and here’s what you’ll get;

(1) 90 minute webinar

Worksheets

The Recording (Sent out later that day)

2 Bonus eBooks with additional ideas

10 Templates

Email Access To Me to answer any webinar related questions

Related image

Can’t make it on Thursday, February 23rd at 11:30 am EST?

Sign up anyway and I’ll send you the webinar replay later that afternoon. View it anytime during the next 60 days.

 

Related image

 

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Image result for webinar

There are two radical extremes when it comes to LinkedIn and quite frankly, they both suck!

Either you do absolutely nothing (and hope somehow, the world will beat a path to your door) or;

You launch, immediately into a sales pitch and piss off your new connection.

Sadly, I fell into the first category back in 2008 and even quit LinkedIn because I thought it was a waste of time!

Truth be told, I didn’t know what the heck to do once I connected with someone, so I just did nothing.

Meanwhile, I missed out on opportunities until I decided to change a few things.

Through trial and error (mostly error back then) I created a communication plan that guided me from the moment I connected with someone to the moment I did something super important;

Transition that “connection” off of my computer screen and into an actual conversation/meeting.

Back in those days, I was building my network with the sole purpose of having more options “just in case”.

I never thought I would actually need my network because at the time, I was a Vice President for a Billion dollar a year company.

Then Life Threw Me A Left Hook

In December 2010, my wife was diagnosed with breast cancer (and no, I’m not trying to make a sympathy sale here, she’s actually been completely cured since 2011),

We were fortunate, having caught it at a “Stage 0”. So one outpatient surgery, and 6 weeks of radiation later, we put that bullsh*t behind us!

But . . .

It served as a gentle reminder for me that life is short and;

Perhaps I needed to stop saying “Someday” when it came to pursuing my dream of starting a business.

So I put in my notice, hung out my shingle but;

I did so with the LinkedIn connections I had been nurturing.

Within 30 days, I landed 45 new clients as a direct result of my LinkedIn efforts.

Since then, I have consistently brought in 3-5 new clients and hundreds of new (paying) webinar participants each month.

Do you want to know the best part?

I access high level decision makers, EVERYDAY, without getting stopped by a gatekeeper.

Why?

Because there AREN’T any on LinkedIn!

On February 23rd, at 11:30 am EST, I’m going to take you behind the scenes and show you how I do it,

I’m going to get into actual tactics and share 10 templates I created to help you;

Work a proven communication plan from the moment you say “hello” to the moment you transition that “connection” off of your computer screen.

Here’s what you’ll GAIN by joining us . . .

  • What to say and do, from the moment, you connect with someone. And I’m going to give you the exact templates that I’ve been using!
  • How to position yourself as an expert and THE Absolute BEST choice.
  • How to provide value WITHOUT conditioning a bunch of freeloaders who love to “friendzone” you! Another lesson that I learned the hard way!
  • How to create a referral machine . . .Even with people who’ve never bought from you!
  • How to IMMEDIATELY increase your phone appointments each week. Note: My coaching clients average 10 more appointments each week. Your mileage may vary.
  • How to use LinkedIn groups, LinkedIn Publisher etc to create MORE opportunities.
  • How to send inmails without paying for a premium membership.
  • How to dramatically increase your response rates via LinkedIn.
  • How to approach someone without coming across as salesy. How do you feel when this happens to you on LinkedIn?
  • How to do this all on a tight schedule (I mean, I’m sure you don’t have all day to play around on LinkedIn, right?

At The End Of The Webinar, You’ll Have The Framework For A Powerful Lead Generation System!

The investment is only $99 and here’s what you’ll get;

(1) 90 minute webinar

Worksheets

The Recording (Sent out later that day)

2 Bonus eBooks with additional ideas

10 Templates

Email Access To Me to answer any webinar related questions

Related image

Can’t make it on Thursday, February 23rd at 11:30 am EST?

Sign up anyway and I’ll send you the webinar replay later that afternoon. View it anytime during the next 60 days.

 

Related image

 

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“Should I Try To Sell To My LinkedIn Network?”

by Paul Castain on February 18, 2017

Yes No

Somewhere along the line, we were led to believe that you absolutely SHOULDN’T try and sell to your network.

I believe the marching orders are that we’re supposed to give value (whatever the heck that means) and the rest takes care of itself.

I guess, the idea is that people will notice you, continually giving value and then they will buy from you and recommend you to others.

That’s a recipe for starvation and at a minimum, it’s how you get “friendzoned” by a bunch of people who, wait for it, wait for it, just want more free stuff.

The problem, as I see it, is that we’re thinking in extremes when it comes to our networks.

One extreme is that you become a total douche and try and “pitch” everyone, every opportunity you get. You know, like those idiots who send you an invite, you accept and then they try to sell you immediately.

The other extreme, is that you give, give, give (without selling) and people will reciprocate.

Instead Of Extremes, There’s Actually A Compromise 

Begin by giving but feel free to let people know, every once in a while, that you AREN’T a not for profit!

What if, 80-90% of the time, you offered resources, help, referred business, did things to help them look like rock stars to their network etc and then . . .

Took a 10-20% liberty to subtly move the relationship towards a sale?

In other words . . .

Don’t Be Afraid To Sell, But Don’t Be An Ass About It!

I want to warn you about something (that no one ever wants to talk about).

When you give to your network, no strings attached, you’re still going to encounter some IDIOTS and;

When you attempt to sell someone in your network (even if you give 99.9999999% of the time), you’re still going to encounter idiots, for example . . .

When I launched Castain Training Systems, I sent a note out to my network to let them know what I was doing.  This was the only time, in 3 years of networking that I had EVER tried to sell something to my network. I actually sent all kinds of freebies, offered free coaching sessions etc prior to hanging out my shingle.

I received a response from someone who was offended that I would have the nerve to try and sell them something. He acted as if he caught me banging his wife or something.

What’s the moral?

None! I just like to tell that story. But seriously;

Whether you give without ever trying to sell or you give and occasional try to sell;

You can’t please everyone and as far as I’m concerned . . .

That’s OK I’m not going to let that get in the way of feeding my family and;

Neither should you.

So by all means, do your job and don’t EVER be ashamed of actually trying to drum up business.

Just remember to be reasonable about it!

Make sense?

Time Is Running Out!

 

If you’re planning on joining us for our webinar, How To Generate MORE Leads Via LinkedIn, you had better hurry up and reserve your spot!

We’ll be coming to you live, on a computer screen near you, this Thursday, February 23rd, at 11:30 am EST.

I’m going to get into actual tactics and share 10 templates I created to help you;

Work a proven communication plan from the moment you say “hello” to the moment you transition that “connection” off of your computer screen.

Here’s what you’ll GAIN by joining us . . .

  • What to say and do, from the moment, you connect with someone. And I’m going to give you the exact templates that I’ve been using!
  • How to position yourself as an expert and THE Absolute BEST choice.
  • How to provide value WITHOUT conditioning a bunch of freeloaders who love to “friendzone” you! Another lesson that I learned the hard way!
  • How to create a referral machine . . .Even with people who’ve never bought from you!
  • How to IMMEDIATELY increase your phone appointments each week. Note: My coaching clients average 10 more appointments each week. Your mileage may vary.
  • How to use LinkedIn groups, LinkedIn Publisher etc to create MORE opportunities.
  • How to send inmails without paying for a premium membership.
  • How to dramatically increase your response rates via LinkedIn.
  • How to approach someone without coming across as salesy. How do you feel when this happens to you on LinkedIn?
  • How to do this all on a tight schedule (I mean, I’m sure you don’t have all day to play around on LinkedIn, right?

At The End Of The Webinar, You’ll Have The Framework For A Powerful Lead Generation System!

The investment is only $99 and here’s what you’ll get;

(1) 90 minute webinar

Worksheets

The Recording (Sent out later that day)

2 Bonus eBooks with additional ideas

10 Templates

Email Access To Me to answer any webinar related questions

Image result for sign me up button

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cold-calling-templates-sept-2016

You’ve connected with someone on LinkedIn . . . Now what?

And don’t pretend like this question DOESN’T apply to you because it does.

Want to know why?

Because if you’re like most people, you have a bunch of people you’ve “connected” with on LinkedIn but;

You haven’t done ANYTHING with those relationships nor do you;

Know what you should be doing and when.

Where I come from, they call that . . .

Leaving money on the table

On February 23rd, at 11:30 am EST, I’m going to share the plan I use to create opportunities on LinkedIn.

I’m going to get into actual tactics and share 10 templates I created to help you;

Work a proven communication plan from the moment you say “hello” to the moment you transition that “connection” off of your computer screen.

Here’s what you’ll GAIN by joining us . . .

  • What to say and do, from the moment, you connect with someone. And I’m going to give you the exact templates that I’ve been using!
  • How to position yourself as an expert and THE Absolute BEST choice.
  • How to provide value WITHOUT conditioning a bunch of freeloaders who love to “friendzone” you! Another lesson that I learned the hard way!
  • How to create a referral machine . . .Even with people who’ve never bought from you!
  • How to IMMEDIATELY increase your phone appointments each week. Note: My coaching clients average 10 more appointments each week. Your mileage may vary.
  • How to use LinkedIn groups, LinkedIn Publisher etc to create MORE opportunities.
  • How to send inmails without paying for a premium membership.
  • How to dramatically increase your response rates via LinkedIn.
  • How to approach someone without coming across as salesy. How do you feel when this happens to you on LinkedIn?
  • How to do this all on a tight schedule (I mean, I’m sure you don’t have all day to play around on LinkedIn, right?

At The End Of The Webinar, You’ll Have The Framework For A Powerful Lead Generation System!

The investment is only $99 and here’s what you’ll get;

(1) 90 minute webinar

Worksheets

The Recording (Sent out later that day)

2 Bonus eBooks with additional ideas

10 Templates

Email Access To Me to answer any webinar related questions

Image result for sign me up button

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