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“What do I do when people keep telling me to call back AFTER summer?”

“What do I do when I can’t reach potential clients because they’re either on vacation or mentally checked out?”

It’s time for a BETTER question . . .

In what ways can I LEVERAGE the summer

And this week, I’m going to help you answer it!

I have several ideas (including a FREE download) to help you LEVERAGE the summer selling season!


Download this episode (right click and save)

Would You Like 25 Ideas?

6 days from now (on June 29th, at 11:30 am EST) I’m going to be sharing 25 ways for you to leverage the summer selling season.

Have you signed up?

Here’s what you’ll gain by joining us . . .

  • 3 ways to create URGENCY with your prospects and clients
  • 10 email tactics that will help you capture your prospect’s attention (and get more responses)
  • 2 “Summer Specific Attention Getters”
  • 2 ways to triple your referrals
  • 3 ways to generate more business with your existing clients
  • 3 ways to handle “Call me back after Labor Day”
  • A ridiculously simple summer communication plan you can implement the moment I teach it to you
  • How to leverage the summer instead of dreading it
  • How to outwork your competitors this summer (and still enjoy the heck out of yours)

At the end of the webinar, you’ll have a powerful communication plan so you can LEVERAGE the summer selling season!

Here’s what you’ll get . . .

(1) 90 minute webinar with over 25 actionable tips

Worksheets

Webinar Replay (View it any time during the next 60 days)

Bonus eBook (sent the following week)

Investment: $99

Click HERE to join us live or to receive the webinar replay. And YES, you CAN have both!

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Sales Reps Need To “Fight” During Holiday Weeks

by Paul Castain on June 25, 2017

Fight for what you want

It’s amazing what happens to otherwise hardworking people once they approach a holiday weekend.

Take the Fourth of July holiday as an example.

It isn’t until next Tuesday, and;

Many a sales rep have already “mentally checked out”

They tell themselves bullsh*t stories about how its a bad week to try and reach prospects, run appointments, get decisions etc.

So this week (and a part of next week) become admin days, extended lunch days, “I have an ‘appointment’ but I’m really going home early” days, “I’m ‘working from home today’” days!

My advice is simple . . .

Make a DECISION!

Either you take some vacation time and actually enjoy yourself or

You decide there’s work to be done.

Now if you decide there’s work to be done, you better be prepared to fight!

And this fight is one of the toughest ones you’ll ever encounter;

That inner voice, that’s going to feed you every bullsh*t excuse on the planet, as to why you’re wasting your time this week and next.

One last thing . . .

Understand that if you tend to slack around holiday weekends, it adds up! (Memorial Day, July 4th, Labor Day, Thanksgiving etc) Right there, that can be a serious loss if you tend to tag on extra “admin” days.

If you tend to slack over the summer, that’s a nice 2+ month loss of productivity.

If you tend to slack for more than a week at Christmas (many people check out shortly after Thanksgiving) that adds up

If you tend to slack on Friday afternoons and Monday mornings, that adds up (especially when you multiply a few hours by 52 weeks)

Add this loss of productivity in with the amount of interruptions you experience, and the amount of time waster activities you might fall prey to;

And you just lost an all caps HUGE CHUNK OF YOUR YEAR!

The secret to getting your year back, lies in your ability to fight your instincts that tell you;

Why bother?

25 Ways To ROCK The Summer Selling Season

6 days from now (on June 29th, at 11:30 am EST) I’m going to be sharing 25 ways for you to leverage the summer selling season.

Have you signed up?

Here’s what you’ll gain by joining us . . .

  • 3 ways to create URGENCY with your prospects and clients
  • 10 email tactics that will help you capture your prospect’s attention (and get more responses)
  • 2 “Summer Specific Attention Getters”
  • 2 ways to triple your referrals
  • 3 ways to generate more business with your existing clients
  • 3 ways to handle “Call me back after Labor Day”
  • A ridiculously simple summer communication plan you can implement the moment I teach it to you
  • How to leverage the summer instead of dreading it
  • How to outwork your competitors this summer (and still enjoy the heck out of yours)

At the end of the webinar, you’ll have a powerful communication plan so you can LEVERAGE the summer selling season!

Here’s what you’ll get . . .

(1) 90 minute webinar with over 25 actionable tips

Worksheets

Webinar Replay (View it any time during the next 60 days)

Bonus eBook (sent the following week)

Investment: $99

Click HERE to join us live or to receive the webinar replay. And YES, you CAN have both!

Image result for reserve your spot button

 

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For the past few weeks, our focus has been on how you can LEVERAGE the summer, instead of being challenged by it.

That means you have to look at what you’ve been given and then do your best to turn it into an opportunity.

Take the fourth of July holiday as an example.

Holidays (and summer in general) are opportunities for us to change up our messaging.

Is there a card you could send to potential clients/clients?

Could you play around with the theme of independence, fireworks, etc?

Could you play around with the theme of beaches, barbecues and picnics?

Is there something creative you could do or send?

One of my software clients sends out an email with the subject line “Hackers Rarely Take A Summer Vacation”.

And speaking of email . . .

Here’s something super important to do either on the 4th or even that week;

Send an email to a potential client.

Why?

  1. Because there’s less noise and you’ll stand out.
  2. You’ll most probably get an “Out of Office” response.

Out of Office responses can offer valuable information like;

Direct line

Cell #

Alternate Contact (Might even be a better contact)

Here’s the thing . . .

Sales rock stars use what they’ve been given and turn the proverbial “lemons into lemonade”.

In what ways will you leverage the upcoming July 4th holiday and;

In what ways will you leverage the summer in general?

Would You Like 25 Ideas?

6 days from now (on June 29th, at 11:30 am EST) I’m going to be sharing 25 ways for you to leverage the summer selling season.

Have you signed up?

Here’s what you’ll gain by joining us . . .

  • 3 ways to create URGENCY with your prospects and clients
  • 10 email tactics that will help you capture your prospect’s attention (and get more responses)
  • 2 “Summer Specific Attention Getters”
  • 2 ways to triple your referrals
  • 3 ways to generate more business with your existing clients
  • 3 ways to handle “Call me back after Labor Day”
  • A ridiculously simple summer communication plan you can implement the moment I teach it to you
  • How to leverage the summer instead of dreading it
  • How to outwork your competitors this summer (and still enjoy the heck out of yours)

At the end of the webinar, you’ll have a powerful communication plan so you can LEVERAGE the summer selling season!

Here’s what you’ll get . . .

(1) 90 minute webinar with over 25 actionable tips

Worksheets

Webinar Replay (View it any time during the next 60 days)

Bonus eBook (sent the following week)

Investment: $99

Click HERE to join us live or to receive the webinar replay. And YES, you CAN have both!

Image result for reserve your spot button

 

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Decision . . . A Cure For The Summertime Blues!

by Paul Castain on June 23, 2017

If there’s one point, that I’m trying to drive home this summer, it’s for you to stop using the summer as an excuse to slow down your sales efforts.

Stop with the justifications for slacking like “No use in calling because people are off on vacation” “Nobody sets appointments over the summer” etc.

If you truly believe things slow down over the summer, instead of having a whole bunch of “admin days” or worse yet, sitting around and talking about how slow it is . . .

Decide to do something about it!

That’s what I did, mucho summers ago when I was selling printing.

I became a tad sick and tired of all the slackers pissing and moaning about how bad the summer was.

I became sick and tired of them trying to get me involved in their “slack fests” where they did absolutely nothing all day, except piss and moan.

Then it occurred to me . . .

If my sales team was doing this, then other teams were doing this and;

If other teams were doing this, then this is my opportunity to outwork them!

So I put together an aggressive plan and worked my ass off that summer and are you ready for this?

I didn’t bring in one new account!

Yep . . . A big goose egg for Uncle Paul but then again . . .

Come September, I averaged 2 new accounts per month and rode that wave until the next summer.

Then everyone started saying I was so lucky as a new sales rep to be signeing so much business.

So the question this summer (and any time you have a challenge) is simply . . .

“What Are You Going To Do About It?”

A few days ago, I offered a FREE worksheet to help. Did you download it and invest some time working through the questions?

6 days from now (on June 29th) I’m going to be sharing 25 ways for you to leverage the summer selling season.

Have you signed up?

Here’s what you’ll gain by joining us . . .

  • 3 ways to create URGENCY with your prospects and clients
  • 10 email tactics that will help you capture your prospect’s attention (and get more responses)
  • 2 “Summer Specific Attention Getters”
  • 2 ways to triple your referrals
  • 3 ways to generate more business with your existing clients
  • 3 ways to handle “Call me back after Labor Day”
  • A ridiculously simple summer communication plan you can implement the moment I teach it to you
  • How to leverage the summer instead of dreading it
  • How to outwork your competitors this summer (and still enjoy the heck out of yours)

At the end of the webinar, you’ll have a powerful communication plan so you can LEVERAGE the summer selling season!

Here’s what you’ll get . . .

(1) 90 minute webinar with over 25 actionable tips

Worksheets

Webinar Replay (View it any time during the next 60 days)

Bonus eBook (sent the following week)

Investment: $99

Click HERE to join us live or to receive the webinar replay. And YES, you CAN have both! :)

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When Summer Slows Your Selling Efforts

by Paul Castain on June 22, 2017

Image result for snails pace

It happens every year right around this time;

The start of the “Call me back after summer” stalls.

The start of the “summer slow down” with many businesses

Prospects and clients become harder to reach

The start of the “mental check outs” from clients, prospects and (this may shock you) from us sales folk too!

The REAL challenge, is going to be in how the majority of the sales population WON’T adjust their plan.

They will feel challenged by the summer instead of LEVERAGING it!

As a result, many will lose anywhere from 16.5%-25% of their productivity.

One week from today, I will be sharing the plan that I’ve been able to battle test over the last 5 summers.

We’re going to be talking about how you can create a greater sense of urgency with your prospects and clients. You know, the type of urgency to do things NOW, instead of in September?

10 email tactics that will help you capture your prospect’s attention (and get more responses)

2 “summer specific” ways to get your prospect’s attention (and stand out from your competitors)

3 ways to generate more business with your existing clients.

2 ways to TRIPLE the amount of referrals you’re getting now (you ARE asking for referrals, right?)

A step by step communication plan to help you stand out and outwork your competitors this summer, while enjoying yours!

How to automate two important sales activities so you can be at two places at once (like the beach and your prospect’s computer screen)

When?

June 29th at 11:30 am EST. Can’t make it? Sign up anyway and I’ll send you the replay by the close of business on the 29th. View it whenever you’d like over the next 60 days!

What’s The Investment?

$99

What Can I Expect For My Investment?

(1) 90 minute webinar with 25+ tactics

Worksheets so you can follow along

Webinar Replay (sent later that day)

Bonus PDF (sent the following week)

Let’s stop being so challenged by the summer!

Click HERE to start LEVERAGING it!

yes let me in

 

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