Play #22 The Google Trick

Posted February 27, 2009

As many of you know, I am a big advocate of utilizing a sales mix strategy. This simply means having multiple account acquisition strategies such as: snail mail, email, networking, social networking, creative things etc. Let’s chat briefly about the email thing. Did you ever notice that when you call up some companies to ask … continue reading »

Play #21 The Lion and The Gazelle

Posted February 26, 2009

Greetings from Houston Texas! There is an old motivational story that has been beaten to death amongst the “turn that frown upside down” folk. Every morning, in the jungle a Gazelle wakes up and realizes it must outrun the fastest Lion or it shall become a happy meal for the son of a bitch (I … continue reading »

Play #20 The Reality Check!

Posted February 23, 2009

I am going to warn you that a portion of today’s blog will be sad and will take on a very different tone than usual. 2 people that I knew passed away last week. One was my Uncle who was in his 80’s and the other someone I really knew of and not personally. He … continue reading »

Sales Scene Investigation

Posted February 19, 2009

Last week, I had asked for you feedback on two new launches I’m involved in.2 New Launches and Dale Haeuser responded with the following: One of the things that I would love to see on a sales blog like this is open discussion about real life selling situations that we find ourselves needing feedback on. … continue reading »

Old School Selling

Posted February 18, 2009

I believe it was Socrates or Tupac who said “Don’t come up in my kitchen with that weak ass shit” Pretty prophetic and pretty symbolic of lots of sales people out there. At least from the customer’s perspective it is. Somewhere along the line, some sales reps became clueless and thought that a cheesy, old … continue reading »

Play #19 One Size Doesn't Fit All

Posted February 15, 2009

Click here for free sales tips from PaulSubscribe to Paul Castain’s Sales Playbook by Email Did you ever notice that some people you meet want to shoot the proverbial you know what and others want to get right down to business? How about the ones that want lots of details and the other ones that … continue reading »

2 New Launches

Posted February 13, 2009

I wanted to bring you up to speed on two new resources coming your way within the next few weeks.The first is a new linked in group for sales professionals.The other is a new home for this blog on a dedicated website.I have lots of material to share with you, guests lined up to interview, … continue reading »

Play #18.5 Mastering Small Talk!

Posted February 11, 2009

There’s a famous story about Dale Carnegie where he was attending a dinner party and struck up a conversation with a Botanist (no offense, but not my definition of good times) They talked for hours and he asked the Botanist question after question and the Botanist told Dale everything he ever wanted to know about … continue reading »

Play #18 The Art Of Networking

Posted February 10, 2009

Subscribe to Paul Castain’s Sales Playbook by Email Networking is by far one of the most underutilized weapons in a sales person’s arsenal. It’s also attacked completely wrong in my not so humble opinion. First, stop waiting for actual events and network as Jeff Gitomer says, “Where your feet are” This means striking up a … continue reading »

Play #17 PS Free Ad Space!

Posted February 4, 2009

To receive these blog posts via email, please click here: Subscribe to Paul Castain’s Sales Playbook by Email How cool would it be if we could keep our clients aware of all the great things we offer without becoming a walking infomercial? Would it also make sense if you could do so in a way … continue reading »

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