BBQ's, Beers & Remembrance

Posted May 31, 2010

Every now and again, life has a way of delivering powerful messages via left hook.  At least that’s how it played out for me one day in a Memphis airport. My flight had been delayed so I moved to Plan B . . . my I-Pod so I could tune out all the pissed off … continue reading »

Transitioning Your Virtual Relationships

Posted May 26, 2010

At the core of my social media strategy is a firm belief that virtual relationships need to transition to real time. But you’ve heard me say that before, haven’t you? Today, I want to lay out a very simple way for you to provide more value to your network and position yourself as more than … continue reading »

Emails, Mindset & The Summertime Blues!

Posted May 24, 2010

I thought it was time for me to improve my game a bit and get out of my comfort zone so I decided to hit you with a very brief podcast to start your week. I have two very quick tips on how you can leverage a time when many sales people mentally check out.  … continue reading »

Drive By's & T Formations

Posted May 19, 2010

Subscribe to Paul Castain’s Sales Playbook by Email What do you think about when you’re heading to work? Racing to your appointments? Going to that power lunch? Who knows? Who cares? I can tell you what most of us aren’t thinking about . . . the money we pass on our way to chase money! … continue reading »

How Important Is The "Social" In Social Media?

Posted May 18, 2010

I placed an order with a well known computer company and thought it was taking a tad long to ship. I found them on Twitter, followed them and sent them a very polite “@” message. Something along the line of “Excited about getting my new computer, 2 wks now with no update, can you help?” … continue reading »

A Tale Of A Child & His Sales Mojo!

Posted May 17, 2010

Long ago and far away, I sat in my Father’s office chair, completely soaking up the awesomeness of going to work with Dad! From my 4th floor command center, I plotted my world domination of the sales profession in a rather “Stewie Griffinesque” fashion. I was hooked! I had fun, I believed and was curious … continue reading »

Pizza Dudes, Children & The Meaning Of Life!

Posted May 14, 2010

I stood at the counter of my local pizzeria, holding my son Paul who was 6 months old and stealing the show. The owner of the Pizzeria, who I only knew as “The Pizza Dude” (but being from NY I’m sure it had to be Mario or Tony or something) was looking at my son … continue reading »

Your "Googleability" Is No Longer Optional!

Posted May 11, 2010

Right now, as you read this, somebody, somewhere is typing in someone’s name in a search engine. They click search and a life’s work (or lack thereof) unfolds at the speed of light. What if it was your name? Would it represent you in a way that you would be proud  or would it lend … continue reading »

The Age Of The Disruptive Thinker!

Posted May 10, 2010

According to PC Magazine, “Disruptive Technology” is ” A new technology  that has a serious impact on the status quo and changes the way people have been dealing with something, perhaps for decades.” For example, the cd disrupted the previous technology of records and more recently, the I-Pod disrupted not only CD’s but the way … continue reading »

Confessions Of A Generation Y Infiltrator

Posted May 5, 2010

    I began my mission in the fall of 2006 high atop my Dale Carnegie vantage point in Hauppauge Long Island. My mission was clear, I was to facilitate a training session for a team at MTV. Being 20  years their senior, I hoped to play that off like an older, balder brother. Who … continue reading »

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paul@yoursalesplaybook.com

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