A Collection Of "Moments"

Posted July 27, 2011

There was a scene in Wall Street when Bud Fox finally was granted access to Gordon Gecko after cold calling the dude mucho days in a row. He’s about to walk through the doors in Gecko’s office and he turns to Gecko’s assistant and says “Life all comes down to a few moments . . … continue reading »

Its Easier To Write A Check Than To Build A Community

Posted July 24, 2011

There are many reasons why some people still aren’t onboard with Social Media. For some, they are still waiting . . . Waiting to see what happens with it and if it is indeed a fad. Waiting to get some conclusive evidence regarding ROI. For some its an unnecessary debate of traditional media and/or selling … continue reading »

3 Lessons From My Business That Failed!

Posted July 19, 2011

So if you read my post yesterday, it was about the lessons I learned with the start up of my sales training company. All in all, it was the happy story I like to tell. Today, I want to tell you the story that isn’t so fun to tell. In 1995 I lost my business, … continue reading »

3 Lessons From My Business Start Up!

Posted July 18, 2011

Its been exactly 5 months since I started Castain Training Systems and I’ve already learned numerous lessons. Here are the 3 that stand out the most! 1)    There is never a good time to start a business so why not now? Seriously? I had every excuse in the world not to start this business now. … continue reading »

Victoria’s Change Of Priorities

Posted July 18, 2011

You know its funny, as a group manager of a Linkedin group, I get numerous emails each day whenever my moderators approve a discussion. I give each discussion a quick double check and get back to my busy day. Today was a little different  because the discussion came from someone who just experienced a loss … continue reading »

10 Questioning Mistakes To Avoid!

Posted July 16, 2011

This week’s podcast is a “must listen to” episode because I list 10 huge mistakes that are made on sales appointments and . . . All of them have to do with the questions we ask! I’ll take you from minute one of your next appointment right up to the last question you ask and … continue reading »

5 Must Have Human Relations Skills

Posted July 14, 2011

I was having lunch with someone the other day and both of us agreed that manners and common courtesy have gone by the wayside. Call me crazy, but I don’t see that as a bad thing! Alright, that was pretty freakin crazy and I said it for pure shock value. What I really should have … continue reading »

"White Lines" or Full Speed Ahead?

Posted July 13, 2011

Imagine, if you will a road trip where you are at the wheel. Your focus shifts momentarily to the solid white line on the side of the road. What happens? Well provided there wasn’t a car for you to rear end in front of you, you most probably drifted to that side of the road. … continue reading »

Lunch With Oscare

Posted July 10, 2011

I have a confession to make . . . for a sales dude, I can be rather introverted. In fact, when I speak at sales conventions I tell people how hard I have to work at being outgoing. People are generally surprised by that statement but people who really know me, know its something I … continue reading »

5 Reasons Why You Should Ask For A Tour

Posted July 7, 2011

Here’s a new play for your playbook . . . Ask for a tour when you meet with prospects! Why? Here are 5 reasons! 1) You Create Additional Energy! Energy is a really good thing in a meeting because it helps create emotion and emotion is pretty freakin cool too because it’s the first step … continue reading »

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Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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