Being Real Can Be Scary!

Posted October 31, 2011

Being real can be quite scary because you have to be willing to let people see the real you. Doing so makes you vulnerable to opinions and in some cases . . . Heavy duty judgment! Being real can also be scary to the recipient of your message because it might come across harsh, offensive … continue reading »

My Unanswered Prayer!

Posted October 30, 2011

It was somewhere back in a far away time known as “1986” that I sat listening to the “Slippery When Wet” album. I remember sitting with my guitar and imagining my band and I playing Madison Square Garden. I could see them and hear their applause so vividly. I practiced somewhere around 6 hours a … continue reading »

Branding Yourself . . . With Attitude!

Posted October 29, 2011

News Flash . . . You don’t have to be like everyone else! In fact . . . Please don’t! There are many ways to stand out, in fact you could do a real good job of it by being a Grade A A-Hole but this is about standing out in a good way 🙂 … continue reading »

The Problem With Challenges

Posted October 29, 2011

I suppose I could give you the old “glass half full” sermon today with regard to life’s challenging moments . . . but I won’t. Today, I’m going to call it like I see it and tell you what truly sucks about our challenges! They distract us from all the other things that we are … continue reading »

Why Does Facebook Have To Be That Way?

Posted October 28, 2011

I see it all the time whether it be in an online discussion or tweet on Twitter. People even tell it to me several times a week . . . “Facebook is for friends and family” or “I keep Facebook private” My question (and title for today’s blog) is . . . “Why does Facebook … continue reading »

Is Your Brand A "Bitchin Kitchen"?

Posted October 26, 2011

I was having a rare moment with the television the other day. When I say a “rare moment” I mean that in the context that I was actually watching it. I’m usually hanging out with my friends in Bon Jovi and Aerosmith . . . come on, fess up. Did I get you? Didn’t think … continue reading »

Valuing Valuable

Posted October 26, 2011

Many years ago, I made a huge mistake,  with one my teammates who reported to me. I never saw the value he brought to both the team and our enterprise. The “didn’t see” part came as a result of not looking . . .  not because of an absence of value. Truth be told . … continue reading »

A Simple Year End Gift!

Posted October 25, 2011

What if you were to take the concept of 1 action per day towards one of your goals and you were to do it . . . Each day 5 days per week (give yourself the weekends off you deserve it!) By New Year’s Eve your goal will have had the benefit of already having … continue reading »

The 3 Question Social Networking Test

Posted October 24, 2011

1) Are you involved or are you on the sidelines? 2) Are you interacting or are you just broadcasting? 3) Are you “collecting” followers . . . or are you taking the time to connect. Adjust accordingly or simply do nothing . . . both will get you results 🙂 Today’s News Paul Castain’s Social … continue reading »

Defending Your Default “Hunting” Platform

Posted October 23, 2011

Sometimes we don’t know why we do things we simply know it as something we’ve always done. When was the last time you took a good hard look at the way you “hunt” for business? If you answered “never” or “a few years ago” . . . you’re in the majority! I wonder if doing … continue reading »

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paul@yoursalesplaybook.com

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