There’s a famous story that the late David Ogilvy told regarding his early years in advertising. Please allow me to paraphrase . . . He had an appointment with some obnoxious ass, who said something along the lines of “You will be given 3 minutes to offer your pitch. At the end of the allotted … continue reading »
I went to Starbucks this morning to get some work done and to grow my hair back via large doses of caffeine. Low and freakin behold I come across two “Pacers” on their cell phone. Time Out . . . I bet you don’t know what a “Pacer” is. A “Pacer” is someone who walks … continue reading »
When was the last time you offered an idea to one of your clients? Many times (actually too many times) we only offer our ideas when there’s an active order on the table. When the proverbial meter is running! Even then, we might only think within the confines of our product or service. Don’t ever … continue reading »
Last week, I made a bold move and authored a 90 page E-Book on social networking. I didn’t write it because I felt I could become the next internet millionaire nor did I write it because I expected any degree of fame to come from it . . . I wrote it because there’s an … continue reading »
My driveway seemed quite a bit bigger that morning back in 1995. I remember stopping dead in my tracks when it hit me that both my cars had been repossessed. My world fell apart that day and left me without my cars, my business, $60,000 in debt and without any degree of self esteem. With … continue reading »
Believe it or not, this is a very deep question because . . . For some, they define social networking as a complete waste of time. For others they define it as a substitute for picking up the phone and calling prospects Others define it as a race to get the most followers or tweet … continue reading »
I was rather confused by a remark a well known editor made recently in a publication. The editor was writing about a well known celebrity and went on to make an aside that they (the editor) would never take their Twitter followers for granted. So just for the heck of it, I thought I’d see … continue reading »
As we wind down another week and reflect upon what we did well and what things we could have done better . . . Perhaps there is a neglected question . . . “Did I give the people who mean the most to me, the attention they deserve?” Truth be told, sometimes we have all … continue reading »
Sometimes we find ourselves in a moment where we acknowledge and appreciate something we have been given. Other times (perhaps too many times) we take the things we have . . . for granted. I thought this video might call for a moment of reflection. Peace!
An “Assumptive Name Privilege” is taken any time you assume that you know, definitively, what someone wants to be called. Meanwhile you haven’t been told, nor have you asked. It occurs when you turn a Katherine into a “Kathy” or “Kat” Perhaps a Robert into a “Rob” “Robbie” or “R to the O to the … continue reading »
I look forward to hearing from you!
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