For those of you Spinal Tap fans out there, you know about the famous amp that can go to “11” . . . I thought this might be a really cool way for you to remember to really and truly HEAR people because . . . At the core of every human being is a … continue reading »
There are 5 major mistakes that people make with regard to Linkedin invites. Mistake #1 When you use that God awful template. I hate that template! It is by far the most anti social, social networking tool on Linkedin! Here’s how it reads . . . “I’d like to add you to my professional network … continue reading »
File this one under “easier said than done” because most people agree with the philosophy, agree with the phrase and even label this as “basic stuff” So basic that the bulk of the population sucks at this! Any who, here it is in all it’s simplistic splendor . . . Reach out to your clients … continue reading »
I originally posted this in 2010 . . . I thought we might all need a refresher today! I was always impressed with those “LiveStrong” bracelets everyone wears. I was so impressed that I decided not to get one. I wanted to create one that was more “Castain” specific . I wanted something that spoke … continue reading »
So let me get the easy stuff out of the way first . . . Your biggest competitor isn’t the other guy/girl dude/dudette or company up the street doing what you do. Its much bigger! Its much deadlier and . . . It’s a silent killer in that most people fail to properly acknowledge its … continue reading »
Take Pictures Of Building Directories: If you sell a product or service that pretty much anyone can use, this tip is for you. The next time you have an appointment in a multi tenant building, take a picture of the building directory. Add these companies to your prospecting list when you get back to your … continue reading »
If you’re like most people, and you use an auto signature, you include things like your direct line, perhaps your cell # or maybe even your social networking contact information. I’m not here to tell you to change that but . . . I do have so ideas how you add a little something to … continue reading »
I went out for a drive the other night and decided to take my wife’s car because she has the sunroof and it was a beautiful evening. I noticed she was running low on gas and decided to pull into a “full service” station. Remember those? Note: With today’s gas prices I think they should … continue reading »
When was the last time you really thought about the moments when you would, without hesitation say “NO!” “Unacceptable!” or even an emphatic “Homey don’t play that!”? What I’m really asking you is . . . Do you know your personal and business boundaries to the extent, that you can clearly define your “Out Of … continue reading »
I’m going to go ahead and assume that you understand that your prospects and clients “Google” you. If by some chance you didn’t understand that, then please allow me to tell you . . Your prospects and clients “Google” you and for the hearing impaired . . YOUR PROSPECTS AND CLIENTS GOOGLE YOU! Now that … continue reading »
I look forward to hearing from you!
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