How Do You Stay In Front Of Your Prospect?

Posted August 31, 2012

We all know that our prospects have way too many things on their brain these days but . . . How do we stay in front of them without becoming the epitome of a bad infomercial? There’s so many choices between phone calls, snail mail, creative things, social networking etc so . . . Today, … continue reading »

When Bad Cold Calls Happen To Good People

Posted August 30, 2012

I’m not going to lie, I’ve made some epic calls in my career. When I say “Epic”, I mean so good the stars seemed to align to spell “Uncle Paul” and so bad, that hanging up on myself was the only cure. Epic! As penance for the sins committed earlier in my sales career I’m … continue reading »

How To Generate At Least 3 New Phone Appointments Each Week!

Posted August 29, 2012

It’s been a really long time since I gave anything substantial away on this site so I figured “What the heck” why not create a free 17 page report for everyone. When I say “at least 3 new phone appointments each week” that’s really a minimum. My average client generates 5-7 appointments using the step … continue reading »

What's Your Story That You're Sticking To?

Posted August 26, 2012

Out of hundreds of speeches I’ve given in the last few years, I only had this happen to me once and it didn’t sit well with me. I came to the portion of a speech where I told people why I get irritated with people who claim to know things and yet they aren’t doing … continue reading »

Moonlighting For Future Success

Posted August 25, 2012

Whether you know that you will be making a job change or starting your own business or you think you’re in a “Till death do us part” relationship, you need to listen to today’s podcast because . . . We’re going to talk about . . . How, When and Why you need to do … continue reading »

Paying The Price

Posted August 25, 2012

One of the highest compliments I get on this website comes in the form of one of my readers recommending my training services to their boss. In an ideal world, I’d get a thumbs up every time but you and I know life doesn’t work that way. One of the most troubling rejections I get from … continue reading »

What To Do When Someone Hangs Up On You

Posted August 23, 2012

I don’t care how nice you are or how professional you are, sooner or later someone is going to hang up on you when you call to do business with them. What’s an aspiring sales rock star to do? First, let’s talk about what you shouldn’t do. Call back and do the old “I’m sorry … continue reading »

5 Reasons Why You Slip Off The Radar Screen

Posted August 23, 2012

Reason #1: Your buyer has way too many things on their brain and you simply aren’t catching their attention. More specifically . . . They are exposed to over 3,000 advertising messages per day according to FastCompany Magazine They send and receive over 100+ emails daily according to Radicati Group They are interrupted 7 times … continue reading »

It's Time To Come Back To School Folks!

Posted August 21, 2012

On September 12,  2012 we’ll be launching an 8 session sales training program that takes place right on your computer screen! That means . . . No shelling out a bunch of cash for flights and hotels. No rushing around busy airports. No time away from work, family friends in fact . . . If the … continue reading »

A Lesson In The Absence Of My Podcast

Posted August 18, 2012

I made an executive decision this week NOT to do my podcast and to create  this week’s blog posts in advance. I decided to shift my priorities, pack my gear and take my son camping. Life is short and sometimes you just have to say “What the fudge” (only I didn’t say fudge) I’ll leave … continue reading »

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Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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