Your Social Network Is Completely Useless To You!

Posted January 31, 2014

That’s a ballsy statement but I still stand by it! It’s useless to you if you do what too many people are doing. Collecting names and doing NOTHING! No interacting No sharing No Commenting In fact nothing that would lead you to believe that the first word in Social Networking is. . . SOCIAL And … continue reading »

Sell More By Managing Your Time Better!

Posted January 30, 2014

There’s nothing worse than ending a day, where there just didn’t seem to be enough hours to get the things done we needed to do. Actually, I lied, there is something worse . . . having multiple days like that! And in the spirit of pouring additional salt in your wounds, how about coming off … continue reading »

Awesomeness Comes With A Higher Price!

Posted January 29, 2014

Do you believe that you’re awesome at what you do? And while, we’re at it, do you believe your company is awesome at what they/it does? If the answer is no, while I admire your honesty, you’ll either want to get off your ass and start work on getting better or if it’s your company … continue reading »

Rethinking Your Need To Negotiate

Posted January 29, 2014

I’ve been getting a lot of emails lately asking me how to handle a situation where a prospect/client wants to negotiate a lower price. This week, I’m going to offer the best negotiating advice ever . . . Don’t. Yep . . . Don’t negotiate and better yet you’ll want to do some things on … continue reading »

You're Kidding Yourself If You Think A Buyer Won't Do This

Posted January 28, 2014

At some point during a buyer’s evaluation of potential partners, they are most probably going to take a trip to Google but; They aren’t going to just Google your company . . . They are going to Google you! Why? Because they can and it’s part of the new way people buy things. When I … continue reading »

You Won't Win If You've Defaulted To Losing

Posted January 27, 2014

I get a little depressed this time of year because I witness something really sad. It’s right about now, that all the long lines of people at the gym and Weight Watchers have dwindled. All the “let’s go get em’s” have gotten up and gone and . . . Here we are, once again, doing … continue reading »

Is The New Year Kicking Your Ass?

Posted January 26, 2014

I get a little depressed this time of year because I witness something really sad. It’s right about now, that all the long lines of people at the gym and Weight Watchers have dwindled. All the “let’s go get em’s” have gotten up and gone and . . . Here we are, once again, doing … continue reading »

This Week In The Sales Playbook Communities

Posted January 25, 2014

Here are a few of the things you may have missed this week in our Sales Playbook communities. On Facebook For every 10 dials you make to potential customers, on average, how many of them answer their phone? We received some interesting responses to this one! Someone recently made a comment in one of our … continue reading »

Our Problem Is That We Try To Go It Alone

Posted January 23, 2014

I’d like for you to really ponder the title of today’s blog post . . . “Our problem is that we try to go it alone” We do this with our workload and then use the old “If I want it done right, I have to do it myself” excuse. I believe we embrace this … continue reading »

Are You Willing To Court The Rude?

Posted January 23, 2014

There’s a famous story that the late David Ogilvy told regarding his early years in advertising. Please allow me to paraphrase . . . He had an appointment with some obnoxious ass, who said something along the lines of “You will be given 3 minutes to offer your pitch. At the end of the allotted … continue reading »

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Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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