Please Read This It's Pretty Important

Posted October 31, 2014

On Sunday evening I sent out this week’s quick sales tip. Did you take the 3-4 minutes to listen to it? More importantly, did you take the action? Sometimes we get a tad caught up in consuming lots of stuff and then get a failing grade when it comes to executing! Do it now before … continue reading »

Uncle Paul And His Graveyard Lesson

Posted October 31, 2014

It was almost 28 years ago to the day that I agreed to meet my guitar teacher at a local cemetery! I thought it was a tad odd, but I was really into Ozzy at the time and thought  communing with the dead might give me some musical insight. I was wrong! In fact (pinkie … continue reading »

Could You Imagine A Sports Team Doing This?

Posted October 30, 2014

So imagine if you will, turning on your TV to watch your favorite sports team but they aren’t playing. At first you think there’s some kind of minor glitch but the camera shows you something that shocks you. Some of the players are reviewing plays. Others are still warming up. Some are even pissing and … continue reading »

4 Things To Do If You Suck At Cold Calling

Posted October 29, 2014

My first suggestion is so important that you can literally take this advice and throw out the other 4 and still get amazing results. It also comes with an all caps warning . . . THIS IS NON NEGOTIABLE! 1)   Make A Decision Already And Stop Stalling! Dr Piers Steel conducted a 10 year study … continue reading »

Is Your Email Getting The Attention It Deserves?

Posted October 28, 2014

Most emails are DOOMED at the subject line! Do you have any idea, how many of those emails you’re sending to potential, clients go UNREAD? Care to guess! Gold star if you said “60-80%” Yep, open rates are only about 20%-40% . . . and that’s on a good day! Now if you’re fortunate enough … continue reading »

A Salesman Walks Into A Networking Event . . .

Posted October 26, 2014

A salesman walks into a networking event and approaches someone. He doesn’t say a word, no greeting, no “Hi my name is ______” he simply hands the person a piece of paper with one sentence written on it and walks away. He approaches someone else and does the same thing! He continues doing this for … continue reading »

A Quick Tip To Start The Week Strong!

Posted October 26, 2014

This week’s quick tip could dramatically change your trajectory! Why? Because if you’re like most people, you aren’t doing this one simple thing as a matter of fact, I’m willing to bet you will fail to do it unless, you take a few short minutes to listen to this free audio tip! Go ahead . … continue reading »

One Thing I Do Every Weekend

Posted October 25, 2014

I’m very selfish about my weekends. I try my best to avoid business emails. I believe those sending them to me understand that I have a life and for those who don’t, I guess I can make a note to care what they think. I try my best to limit the amount of Castain Training … continue reading »

A Joke About A Bank That Stole The Sale

Posted October 24, 2014

A young man walks into a bank wearing a hoodie and tries to cash in a bunch of change. The Teller asks him if he has an account. He replies “No” The Teller informs him that there’s a fee if you don’t have an account and asks a simple question “Would you like to open … continue reading »

I'm A Little Disappointed!

Posted October 23, 2014

Hopefully you’ve figured it out by now that I’m not here to kiss your ass and tell you everything is going to be alright when it isn’t, right? Sometimes I need to offer a free tap on the shoulder and it’s up to you if you want to take the coaching or get your panties … continue reading »

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Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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