Why Your Emails Suck

Posted April 30, 2015

In this week’s free audio sales lesson, we discuss several things that make for an email that your prospect promptly deletes! Oh, and telling you about the mistakes is all well and good, but since you need some better ways to approach your emails, I got ya covered there too! Download this episode (right click … continue reading »

One Super Easy Way To Establish "Believability"

Posted April 29, 2015

Provide testimonials! A week ago, I offered a free audio sales lesson on this subject. I covered the following . . . How/When To Ask For Them When I Prefer To Offer Them (It’s Pretty Much The Opposite Of When Most People Offer Their’s) Where I Provide Them (One Place Will Surprise You) A Cool … continue reading »

"I Don't Want Your Business Because You're Gay!"

Posted April 28, 2015

Although those weren’t the exact words a franchisee of a well known company said, that’s what was implied when the franchise owner refused to print wedding invitations for a same sex marriage. Do you think its a good business practice to turn away business because the rep, the manager, the owner or perhaps the entire moral … continue reading »

Sales Training That Won't Cost You A Dime!

Posted April 27, 2015

Want 150+ FREE audio sales lessons? Would you like another 100 over the next year as I add another 2 per week (also for FREE)? Well there’s an app for that! The Sales Playbook app that is! iPhone users: Click HERE from your mobile phone. Android users: Step 1: Navigate to to this url http://salesplaybook.podbean.com/mobile/    in Chrome on … continue reading »

A Quick Tip To Start The Week STRONG!

Posted April 26, 2015

In this week’s Quick Tip I offer something that will . . . Help you get prospects and clients off the fence of indecision. Help you create a more “objection resistant” dialogue. Help you get the “buy in” necessary to move the sale forward! Help you stand out, big time and . . . Help … continue reading »

How To Utilize Testimonials More Effectively

Posted April 22, 2015

In this week’s free audio sales lesson we talk about testimonials specifically; How/When To Ask For Them When I Prefer To Offer Them (It’s Pretty Much The Opposite Of When Most People Offer Their’s) Where I Provide Them (One Place Will Surprise You) A Cool Way That I Package My Testimonials So go ahead and … continue reading »

Forgettable You!

Posted April 21, 2015

It isn’t easy getting a potential client on the phone these days! There are assistants of the “Gate Keeper” variety, voice mails, Caller ID, people hanging up on you, people telling you “Not interested!” But every once in a while, the stars align and you finally get their ear! Things are looking good, there’s some … continue reading »

This Week's Quick Tip: The Power Of Urgency!

Posted April 19, 2015

As the title of the Nickleback song asks “What If Today Was Your Last Day?”. What would you regret most that you kept putting off? This week’s quick tip talks about the power of urgency and how it helps us to live more of a regret resistant life. I also offer a really quick exercise … continue reading »

The Apple Addiction

Posted April 16, 2015

  I have to admit that I’m more than a bit jealous of Apple and it’s not just because they made a few hundred billion more than I have. In sales we talk of finding the need and even creating the need; Apple has moved beyond “need” and has created addiction with it’s products. Why … continue reading »

Social Networks Are A Huge Waste Of Time!

Posted April 13, 2015

Imagine, if you will, someone sending an invitation to connect on LinkedIn. The other party accepts the invitation, and now, wait for it, they are “connected”! They then proceed to rinse and repeat this process several hundred times but all the while . . . They never do a damn thing with all those names … continue reading »

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Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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