How Infrequent Prospecting REALLY Hurts Your Efforts

Posted May 31, 2017

Let’s face it . . . you’re busy! You have all kinds of sales tasks that you need to complete each and every day, but unfortunately . . . many of them take you away from prospecting! If you’re like many sales professionals, that can lead to inconsistent prospecting which can hurt you because; 1)    You’re not … continue reading »

100,000 Reasons Why Your Potential Clients Disregard and Delete You

Posted May 31, 2017

Regardless of the type of prospecting outreach you leverage; You just attempted to communicate with someone who . . . Was exposed to 3,000 advertising messages according FastCompany Magazine Was interrupted from what they’re doing 7 times per hour according to Wendy Cole from Time Magazine Was engaged in multiple phone calls and receive mucho voicemails. … continue reading »

Sales Reps Were Tested This Weekend and Here Are The Results

Posted May 30, 2017

Sales reps were tested for the past few days here in the U.S. They were tested going into the holiday weekend and how they chose to regard the days leading up to the holiday weekend; Some, rationalized slacking by thinking clients/potential clients wouldn’t be available to talk or wouldn’t appreciate the communication going into the weekend. Some … continue reading »

Should We Try To Sell To Our LinkedIn Network?

Posted May 29, 2017

Somewhere along the line, we were led to believe that you absolutely SHOULDN’T try and sell to your network. I believe the marching orders are that we’re supposed to give value (whatever the heck that means) and the rest takes care of itself. I guess, the idea is that people will notice you, continually giving … continue reading »

A System To Generate MORE Leads Via LinkedIn

Posted May 28, 2017

What do you do once you connect with someone on LinkedIn? There are two radical extremes when it comes to LinkedIn and quite frankly, they both suck! Either you do absolutely nothing (and hope somehow, the world will beat a path to your door) or; You launch, immediately into a sales pitch and piss off … continue reading »

THE Biggest LinkedIn Crime and Why So Many People Are Guilty

Posted May 27, 2017

I’m guessing that if I were to ask you “What’s the biggest LinkedIn crime that sales reps commit?”. You’d probably say “Connecting and then immediately going into t a sales pitch” You’d be wrong . . . BIG TIME! While that whole “connect and pitch” thing is a very real problem, it pales in comparison to’; … continue reading »

10 LinkedIn Templates To Help You Build A STRONGER Network

Posted May 26, 2017

You’ve connected on LinkedIn . . . Now what? What do you say and when should you say it? Oh, and for the gold star, how do you nurture that “connection” into a full fledged client? The short answer is that you need to create a communication plan; Right from the word “Hello” I have … continue reading »

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(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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