A Question That Will Make You More Memorable

by Paul Castain on October 9, 2013

It’s a question that’s hardly ever asked but believed to be implied.

“How can I help you?”

Ask your network in your first status update of the day “How can I help you?”

Ask your clients “How can I help you?”

Ask people at networking events “How can I help you?”

At the end of your monthly newsletter, ask “How can I help you?”

How about a handwritten note attached to that direct mail piece you were about to send out?

For the brave ones among us . . . Ask “How can I help you?” to someone who rejected you and went with a competitor.

Helping others isn’t some “warm and fuzzy” thing we do. . . it’s an opportunity to demonstrate our expertise, upfront and unconditionally!

It’s an opportunity for people to see what it would be like to work with us and quite selfishly, it’s an opportunity for us to become more memorable to a buyer with far too many choices!

So, How Can I help YOU?

Please allow me to practice what I preach . . . How can I help you? Feel free to contact me privately paul@yoursalesplaybook.com

  • marc zazeela


    Memorable, indeed. Of course the caveat is that you must be prepared to put your money where your mouth is.

    If someone engages you, there can be no score keeping and no expectations of anything in return.


  • http://yoursalesplaybook.com paulcastain

    Agreed on both points Mr Zazeela!

    Thank you for taking the time to stop by and share your thoughts!

  • Debbie

    So basic and yet so important — Thanks for sharing Paul!

  • http://yoursalesplaybook.com paulcastain

    Thanks Debbie!

  • Jon Greener

    You can help me by continuing to be awesome, Uncle Paul! Great post!

  • http://yoursalesplaybook.com paulcastain

    Mighty kind of you to say that Jon!

    Thank you!

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