A “Set It And Forget It” Email Tactic That Generates Business

by Paul Castain on August 18, 2017

set it and forget it

You know that place on an email where you have your auto signature?

It’s actually FREE advertising space and I’m guessing that you aren’t taking advantage of it!

Here’s the rub . . .

Go to your email settings and pull up your auto signature (don’t worry, we aren’t going to change the actual signature).

Go to your auto signature and at the end of all your contact info (I’m guessing that’s what you have there now), put a space and then;

A big, loud and F’n proud” PS”!

And that’s where the magic starts!

Use a phrase that sparks curiosity, and then mention a result, product, service, etc.


“PS Ask me about how you can get double digit response rates on your next direct mail campaign?”

“PS Click HERE for the perfect complement to our X-1000 series?”

“PS Want to finish the year stronger? Click HERE?

There’s a lot more to this but for now, the main thing to remember is that you need to change out your “PS” like every two weeks. If you don’t, you condition the eye (or both eyes is they have two) NOT to look there anymore.

Suggestion: Set a recurring alert so you remember to change it out.

Here’s the coolest part . . .

You basically forget that it’s there and go about your day to day.

Then all of a sudden you get these random replies to an email where you were talking about something else, and;

Whammo . . .You’ve been given an awesome entree into a conversation that helps you and the recipient.

Assignment: Create a word doc with at least 6 different “PS” messages.

Sales Managers: Have your team complete the exercise and then send you their “PS” messages. Compile everyone’s messages into one word doc and then get it back to them. Next thing you know, you’ll have an arsenal of these bad boys.

You’re welcome!


Have you registered for our 20 Sales Emails That Get Opened, Read & Responded To webinar yet?

On Thursday, August 24th, at 11:30 am EST, I’m going to teach you my 4 step messaging framework, share my 20 best sales emails, and then send you on your way with 20 of my best templates.

Here are just a few of the emails we’ll discuss;

  • The 2 emails that generate a sick amount of appointments for me each week.
  • The one email (with 12 different variations) that reduces doubt, skepticism and objections.
  • The email that demonstrates your expertise.
  • The “Little Big Horn” email.
  • 2 emails you MUST send to your LinkedIn network.
  • The “Social Clue” email.
  • The “Disappearing Prospect” email.
  • An intro email (with 30 different variations).
  • The “Reverse Call To Action” email


Thursday, August 24th, at 11:30 am EST.

Can’t make it that day?

Sign up anyway and I’ll send you the webinar replay. View any time over the next 60 days.

Here’s what you’ll get;

(1) 90 minute webinar with over 50 ideas. 

  • Worksheets
  • Webinar Replay
  • My personal sales email folder with 20 templates!

How much?


Please click HERE or the button below to join us (and to get your email templates)

Image result for click here register now


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