Paul Castain's Blog


There Are 34 Gigabytes Standing Between You and Your Client

Posted February 19, 2018

IMAGINE CONSUMING 100,000 WORDS EACH DAY! Now stop imagining it because; The average person consumes over 100,000 words (34 gigabytes) daily according to University of California, San Diego (pronounced San Deaago if you’re an Anchorman fan) Here’s a visual to help you imagine what this looks like; 1 1/2 books worth of content is what you … continue reading »

Winning Back A Lost Account

Posted February 18, 2018

You’re handed a list of accounts that once worked with your company but left for various reasons in the last few years. Your mission is to re-establish communication and ultimately win back the business but; When you make that initial call, you’re told “We worked with your company before and that’s a mistake we don’t … continue reading »

A Tale Of A Sales Rep Who Lost His Second Largest Account

Posted February 17, 2018

A long time ago, in a far away time called “1991”; There was this young printing salesman who made a mistake that he didn’t realize for many years. He needed a source for a product his client requested and; Ended up buying it from someone who was actually buying it from someone else and marking … continue reading »

Only 5 Days Left!

Posted February 17, 2018

I have 30 tips, 5 templates and a really effective game plan to help you grow your accounts. Going to be sharing them this Thursday  during our How To GROW Your Accounts webinar but; If you want in, you’re going to need to register soon! And no, I’m not trying to create a fake shortage of spots … continue reading »

Perhaps THE Biggest Reason Why We Lose Clients?

Posted February 16, 2018

You’d think that the biggest reason why we lose clients would be crappy service or faulty products, but think again. According to the late,  Jay Conrad Levinson, 68% of all business lost in the US, is lost to apathy after the sale. We are in essence ignoring our clients to death! We could probably debate those numbers, … continue reading »

The Fine Art Of Surprising Your Clients

Posted February 16, 2018

Everybody and their mother loves to tell us that we need to create value and differentiate but . . . How does one do that? Can you say “Random Acts Of Coolness”? A random act of coolness is just that; Something Random Something Unexpected and; Something That Can “Out Cool” Your Competitors. Here’s an example; My … continue reading »

5 Client Email Templates That Add Value

Posted February 15, 2018

I was reviewing the agenda for our upcoming How To Grow Your Accounts webinar and had a revelation; Why not include a step by step communication plan AND 5 email templates to help add value and GROW your business. So instead of getting all pissy because I already scripted out the webinar; I decided to … continue reading »

How To Keep Your Client’s Attention During A Meeting

Posted February 15, 2018

I think its safe to say that we’re all distracted and prone to multi-tasking during meetings. While I’m sure you give your prospects and clients your undivided attention; How do you get theirs without being a dick about it? Here’s something incredibly simple you can do that makes a big difference. It’s called the “2 … continue reading »

Tips, Templates and A Game Plan To Grow Your Accounts!

Posted February 15, 2018

I have 30 tips, 5 templates and really effective game plan to help you grow your accounts. Going to be sharing them 1 week from today during our How To GROW Your Accounts webinar but; If you want in, you’re going to need to register soon! And no, I’m not trying to create a fake … continue reading »

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Castain Training Systems
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Paul Castain, Founder & CEO

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