Paul Castain's Blog


Buyer/Seller Trust Issues And How To Neutralize Them In An Email

Posted December 18, 2018

According to a recent survey conducted by Hubspot; Only 3% Consider Salespeople To Be Trustworthy Ouch! That means 97% basically think we’re full of sh*t and wouldn’t trust us as far as they could throw us! If the average person DOESN’T trust what you’re saying, then you shouldn’t just say things; You should ALWAYS back … continue reading »

Give Your Cold Emails A Much Needed Makeover

Posted December 18, 2018

The average person sends and receives 121 emails per day according to Radicatti Group and those numbers go way north of that if you’re at the C-Level. But it doesn’t stop there! The average person consumes 34 gigabytes of content each and every day (University of California, San Diego). That’s 100,000 words daily, or a … continue reading »

A Line By Line Review Of 3 Ineffective Cold Emails

Posted December 16, 2018

  There seems to be an overabundance of “sales experts” outing sales reps who approached them “incorrectly”lately. I’m not a fan of that, (especially when they go over the top and call the rep out by name), but sometimes, I just can’t hold my tongue. I’m going to remove the name of the rep (and … continue reading »

No, 2019 ISN’T “Going To Be A Great Year!”

Posted December 16, 2018

2019 WON’T be a great year just because you said it, affirmed it, or put it out there into “the universe”. And that’s a real shame because; The new year has a lot to offer you and; It really could be your BEST year EVER; Once you get off your ass and work a plan … continue reading »

Why Decision Makers Are Bored And Unimpressed With Your Cold Email

Posted December 15, 2018

As much as you send a ton of emails, you have to acknowledge, that the people you’re trying to sell to, receive a ton more! Here are a few reasons why you aren’t capturing their attention; Your Emails Lead With Statements About Your Company Instead Of Things About The Recipient! The two most critical points … continue reading »

So Many Of Us Send Cold Emails But . . .

Posted December 14, 2018

So many of us send cold emails but; Fail to differentiate from the TONS of other cold emails decision makers receive! We sound the same. Typically follow the same cadence and; As a result we’re disregarded and deleted and yet; Somehow, we think that just sending more emails fixes things. You know, the old “Sales … continue reading »

Why Size Matters When It Comes To Cold Emails

Posted December 12, 2018

We’re living in a world with WAY too much noise! Your email will be one of 121 emails (on average) the recipient will engage in per day. So what do you do when you get a shitton of emails? You do a really quick “at a glance” once over! One of the first things the … continue reading »

100,000 DAILY Reasons Why Your Cold Emails Get Disregarded and DELETED!

Posted December 11, 2018

IMAGINE CONSUMING 100,000 WORDS EACH DAY! Now stop imagining it because; The average person consumes over 100,000 words (34 gigabytes) daily according to University of California, San Diego (pronounced San Deaago if you’re an Anchorman fan) Here’s a visual to help you imagine what this looks like. . . Go to your book shelf and grab … continue reading »

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