Paul Castain's Blog


Getting Disregarded (and Deleted) Sucks!

Posted February 22, 2019

You call a potential client and it goes to voicemail. You leave a voicemail and NOTHING. You email a potential client and . . . NOTHING! You try desperately to get in front of decision makers and they WON’T give you the time of day. The only thing worse is when it’s a prospect blowing … continue reading »

33 Ways To Keep In Touch WITHOUT Calling To “Check In”

Posted February 21, 2019

One of the most used and abused lines in sales is the old “Calling to check in” thing. In your defense, you’re trying to stay in touch, but; By the same token you’re sounding like everyone else! I decided to put together a FREE, 10 page workbook, to help you stay in touch and; Stand … continue reading »

Possession Is 9/10 Of The Flaw

Posted February 21, 2019

You hand a prospect a proposal and they immediately go to the ________ page? You send a prospect a proposal and they skip all the other pages looking for? You get a gold star if you said “Pricing Page” and an all caps PLATINUM STAR if you realized that once they do that; You’ve lost … continue reading »

This Is Really Worth Repeating

Posted February 20, 2019

The other day, I shared my thoughts on the importance of REPETITION during your sales cycle. Did you download the FREE lesson? Either way, I’m going to repeat that sermon today, because quite frankly, your follow up probably DOESN’T it! Click on the handy/dandy player below and enjoy this FREE audio lesson and; Please don’t … continue reading »

How To Use Repetition To Move Your Deals Forward

Posted February 17, 2019

In an ideal world, you would tell a prospect something once and they’d immediately get it, love it, buy it instantly. Obviously, that world doesn’t exist, in fact; There are so much noise in a decision maker’s world that they can easily FORGET the awesome things YOU bring to the party! That’s why repetition is … continue reading »

Have You Downloaded It Yet?

Posted February 14, 2019

Our potential clients are more distracted than ever before and; They have more choices today than ever before; How do we get them to jump off their treadmill long enough, to hear us out and grant us an appointment? Once we have an appointment, how do we take control of that interaction without becoming “controlling” … continue reading »

19 Of THE Most Annoying Email Phrases

Posted February 12, 2019

Adobe surveyed 1,000 white collar workers to learn more about email habits, trends, and phrases that annoy the hell out of the recipient. Here’s a list of the phrases ranked from most annoying to least annoying. “Not sure if you saw my last email” “Per my last email” “Per our conversation” “Any updates on this?” … continue reading »

A Phrase That Does More Harm Than Good!

Posted February 10, 2019

There is a phrase that pretty much all of us have been guilty of using and quite frankly; It kills our credibility. In this week’s episode of The Sales Playbook Podcast, we address it (and all of the ugly variations of it). Please right click this link to download this episode. Tactics, Tools, and Templates … continue reading »

Old Ways? New Doors? A Resource To Sell More This Year!

Posted February 8, 2019

You swore things would be different this year but; If you’re like most sales reps that simply means doing MORE of what gave you mediocre results in 2018 or; Maybe you tried to change things for like the first few weeks in January and then; Went right back to your old habits. Sometimes the old … continue reading »

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