Paul Castain's Blog


Your Competitors Aren’t Doing This (So Maybe You Should)

Posted March 9, 2018

To a potential client, you and your competitors look and sound the same and; You all seem to love ringing their phone off the hook and blasting their inbox. So how do you get them to at least hear you out when there are lots of people and lots of things; Competing for their attention? … continue reading »

Boring Courtships Never Make It To The Altar

Posted March 8, 2018

As a business owner, I get a ton of calls and emails from people trying to sell me something. Here’s the thing; They ALL approach me the same way and quite frankly; They ALL Sound The Same Many times its the same phone pitch, different company. No snail mail. No attempt via LinkedIn. No creative approaches. … continue reading »

How To Get Better At Hunting For New Business

Posted March 8, 2018

We all know the importance of bringing in new accounts but; How do you find them and show up in a way where you’ll have a fighting chance? How do you stand out? Heck, how do you even get someone’s attention long enough to avoid their standard “Not interested” blow off? Well for starters, you … continue reading »

Important: 11:30 am EST Today (Please Read ASAP)

Posted March 8, 2018

Something is going to be happening today at 11:30 am EST and I didn’t want you to miss out! We’re going to be talking about how you can send a BETTER Sales Email. I’ll be sharing over 70 tips and 20 email templates  TODAY at 11:30 am EST and the good news is that I’ll send you the … continue reading »

There’s Still Time To Improve Your Sales Emails

Posted March 7, 2018

That email you’re about to send is pretty much doomed! Why? Between the incredible amount of emails being sent and received each day, and the fact that the recipient is crazy busy; They’re going to make a quick decision as to whether or not your email is worthy of their time! Sad, but true . … continue reading »

3 Resources To Help You Leverage The Power Of Sales Emails

Posted March 7, 2018

Email is by far, THE noisiest channel, when it comes to prospecting! Here are 3 resources to help you send a BETTER one! Click HERE For A FREE Lesson: How To Make Your Emails More Believable. Email Tactics That Are Old, Tired and Make You Sound Needy. Click HERE For This FREE Lesson. The third … continue reading »

Your Potential Clients Are Bored and Unimpressed With Your Emails

Posted March 7, 2018

As much as you send a ton of emails, you have to acknowledge, that the people you’re trying to sell to, receive a ton more! Here are a few reasons why you aren’t capturing their attention; Your Emails Lead With Statements About Your Company Instead Of Things About The Recipient! The two most critical points … continue reading »

The Cure For The Common Cold Email

Posted March 6, 2018

For the last 2 weeks, I’ve been sharing numerous sales email tips, in preparation for our 70 Ways To ROCK Your Sales Emails webinar. I’m hoping you’ve been applying the ideas but; I’m REALLY hoping you’ll join us this Thursday for the webinar! Why? Well if you can handle a bit of tough love; It’s because … continue reading »

The Vast Majority Of Decision Makers Have Trust Issues With Sales Reps

Posted March 6, 2018

According to a recent survey conducted by Hubspot; Only 3% Consider Salespeople To Be Trustworthy Ouch! If the average person DOESN’T trust what you’re saying, then you shouldn’t just say things; You should ALWAYS back up what you’re saying with EVIDENCE! “Evidence” consists of various forms of proof that reduces doubt, skepticism and objections. Here … continue reading »

My File With 20 Sales Email Templates

Posted March 5, 2018

I’ve mentioned it before, and I’m going to mention it again; 79% OF THE SALES EMAILS YOU SEND ARE NEVER EVEN OPENED! But in your defense, you’re an aspiring sales rock star, NOT some Madison Avenue copywriter! Meanwhile, you’re disregarded, deleted and someone else is sweeping your potential client off their feet! Sucks, right? For the better … continue reading »

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