Several months back I was watching the George Lopez show and low and freakin behold, he had “Slash” jamming away with his band. A week or so later Slash shows up in some smoky hole in the wall night club and jams with a couple of local dudes, does a radio interview or three and then chills out by showing up and going onstage at another band’s concert.
Not only is it like you died and woke up in Slash Heaven, it’s a powerful lesson in branding. One you and I need to embrace right quick!
People like Slash understand that they need to be seen. They also understand that you can’t be seen if you don’t show up.
But how does the aspiring rock star do that?
It begins with an understanding that there is way too much going on in this world for people ever to have you on the brain! Seriously, things are moving too quickly for them to be sitting around thinking “What is that rascal Uncle Paul up to today?” so you need to get on the radar screen.
1) Show up on Linkedin, Twitter and Facebook. That’s a minimum. Now understand that if that’s all you do, you will die a slow death. Actually, that’s not true, you’ll do what many of us did and probably write it off after about 2-3 months. You need to get in the conversation! You also need to start your own.
2) Show up on blogs. If you comment on enough blogs and enough of those blogs now link back to your site, you dramatically increase your Googleability! Oh and here’s something else to think about. When you show up on blogs, you gain exposure to that community which in turn can easily come and chill with your community.
3) Get involved with real, live networking groups in your area. Your mission should be to get on a committee. Why? Because doing so makes you more visible. Try the new business or sales committee if you want to position yourself with new businesses joining the group. Position yourself as a go to person. Ultimately, a board position would really take those efforts over the top.
4) Get out and tell your story more than the other guy. Start small and do a workshop at your local library. How about a speech at the local chamber? A lunch and learn? A webinar? Puppet show . . . gotcha! Actually, I would definitely buy from someone who did a puppet show for me.
5) Get on regular conference calls with 5-6 people from your network. I lay out a mighty cool plan how to do that here
6) Make it a point to connect “live” with at least 5 people each week from your network. Do it by phone, face to face for coffee or do what I did and spill your hot chocolate all over your pants. Talk about making yourself visible. Yikes!
7) Keep up your appearances with your accounts. Give some thought to how you will continually stay top of mind with them. Give some thought to how you will be more memorable, compelling and a breath of fresh air. Sales Managers: Sounds like a good topic for an upcoming sales meeting. If you do, I would love for you to shoot me an email with ideas you come up with.
8) Read the local business journals and “show up” with people who have just been promoted or hired in your target industries. “Show Up” by sending a handwritten congratulatory card. No salesy BS!
9) “Show Up” by hunting discussions that you need to be a part of on Twitter. You can do so by using http://search.twitter.com/
10) “Show Up” by hunting discussions your prospects and clients are having on their blogs, Twitter etc by using http://socialmention.com/
11) “Show Up” by actively seeking opportunities to give your value upfront. People get mighty uncomfortable when I say this. We’re not talking about giving away your service for free or becoming an “unpaid consultant” but if you can embrace a personal operating system of helping others, your ROI will be there. Been doing that for 1 ½ years now folks and its worked very well for me.
13) This one is kept under lock and key because it’s a secret that will blow your damn mind. Ready? “Show Up” during the summer when all your competitors are complaining about no one buying. Increase your efforts. It’s the ultimate in showing up because there’s a reduction in overall noise.
Today, you are cordially invited to give thought to how you will “Show Up”
Next week, you start showing up more . . . Deal?