Back in November, I launched Paul Castain’s Social Networking Playbook which is a 90 page social networking E-Book I put up for sale here on my website.
While I sold quite a few . . . the sale of the E-Book wasn’t the pay off! That was never the plan!
The payoff has been that it helped me sell several onsite training programs, enroll 20 additional coaching clients and book a dozen speaking engagements. Not too shabby for 90 days work!
How did my E-Book do this?
By offering my readers an inexpensive and low risk “date” where they could get a 90 page dose of my methodology and get to know me a bit better.
Could I have generated the same amount by offering this for free?
Forgive me for being blunt but I didn’t feel like doing it that way.
Free things can work quite well when it comes to generating leads. That’s why I have an entire page of free things here on my website but . . .
There comes a time when people have a handful of your free stuff and they make a silent decision as to whether or not they want to hire you. I’m not sure that tossing in another free thing makes a difference at that point because . . .
Moving from free to paid can be a big decision.
Offering a low risk date can help with that decision and psychologically move them into a buying mode . . . by offering a step in between the free and the paid.
My advice to you is to take a good look at your business. Start with some free things like “how to” guides and webinars etc.
Then consider if the “inexpensive date” concept can be applied to your product or service.
To learn more about how I can help you and your company achieve new levels of rock stardom, contact me by clicking here
