How Others Perceive You

by Paul Castain on May 1, 2012

Whatever you do, repeatedly and consistently over time gets linked to YOU.

This can be a good thing or it can be a bad thing.

The bad part of this is that you might be in a situation, right now, where you are being misunderstood by . . .

Your prospects

Your customers

Your teammates

All because you are engaging in certain things, repetitiously that others associate with you and your brand.

Want a quick fix for this?

Sorry, there isn’t one, but there is an important first step that most people fail to take . . .

Understanding that people judge us . . . not once . . . not twice . . . but always!

To that end, you need to understand how people typically judge us . . .

How We Look

How We Act

What We Say

How We Say It

Where We Say It

With Whom We Say It

My suggestion would be to take some time to think about how you might be coming across in each of those areas.

Are there any areas where you might be misunderstood?

Are there any areas where you are kicking butt?

Make a note to make sure you are showing up in each of these areas . . .

Consistently, each and every day,  with the best possible version . . .

of YOU because . . .

Repetition is the mother of brand!

  • Elyn

    Thanks Paul – this is such a universal truth.  My sixth grader was dealing with it at school yesterday. 

  • JosieAberdeen

    Paul, Thank You. Great article :) And quite apropos really, lovely reminder :) Hope You’re having a Great day..Peace

  • http://yoursalesplaybook.com paulcastain

    Thank YOU Elyn!

  • http://yoursalesplaybook.com paulcastain

    Thank you Josie . . . I really appreciate it!

    Wishing you a great day too!

  • Bruce Zimmerman

    Great post! All too often we act and do without thinking about what others might think of us and how they are judging us. You are spot on with this post! Thanks for sharing and reminding us of the importance. Have an awesome day!

  • Beth Delano

    “Repetition is the mother of brand”, love it- might have to go on the wall with “As it turns out now is the moment you’ve been waiting for.”

Previous post:

Next post: