How To Create “Helpful” Status Updates And Stand Out In The Process

by Paul Castain on April 23, 2012

Take a look on your social network of choice and you will see an endless sea of “stuff”.

Most of it is just that . . . “stuff”.

Meanwhile, we try to do our best to keep our network updated via our status updates and guess what . . .

We fail to stand out!

There are lots of ways to stand out, but one really cool way to stand out is to be helpful!

You’ll find an immediate advantage because most people are either all about the “play by play” or all about dishing out heaping helpings of “Me Centered” updates.

Here are a few quick and easy ideas that you could literally do within seconds of reading this.

Start your day off on your social networks by asking . . . “How can I help someone today?”

You will immediately position yourself as a caring breath of fresh air. Also, everyone loves to tell everyone that they’re a resource but fail to deliver in the “prove it” department!

This will go a long way to create value in your network . . . people like to hang out with people who are willing to help!

Oh and minor point . . . be willing to help!

Here are a few examples of this on Twitter that can be easily applied to any social networking platform!

Introduce people to your network via your status update

Since a picture tells a thousand words, check out these two examples of how I do this with my network.

Example from Twitter

Example from Google+

Make someone look like a rock star to the rest of your network.

You can do this by resharing something they’ve shared, retweeting, etc but serve it up with a sincere compliment . . . in front of your whole freakin network!

Here’s an example of how I do this on Linkedin

Offer a daily tip


This is a great way for you to demonstrate your expertise in a way that also provides value to your network.

A tip regarding tips: Block out some time and create your tips for the week in one sitting. Most people I coach tell me this is easily accomplished within 15 minutes and its so much easier than having to think of these things as you go along!

So there you have it . . . A few really easy status update ideas to help you avoid “play by play” and actually serve your network!

PS . . . These cost you nothing to do!

Your turn . . . What are your thoughts about status updates?

If you found value in these tips, I would highly recommend that you check out the 90 page social networking book I authored. In it I show you how to create powerful “courtships” that have this crazy tendency to transition into incredible marriages . . . as you transition these relationships off your computer screen and into “real time”. Click on the banner below to learn more, see what others have to say about my book and of course, to get a copy of your very own!

  • Bruce Bixler

    Thank You Paul,for the blog post, how can I help you?

  • http://yoursalesplaybook.com paulcastain

    Thank YOU Bruce . . . you already have! 

    Your support is a tremendous help . . . Thank you for that!

  • Mconti

    great stuff as always!

  • http://yoursalesplaybook.com paulcastain

    Thanks Michael!

  • Jlkoontz

    Good post, Paul. People put gibberish or stuff only interesting to them out there. I like posting things to make people think, & say “Hmmmmm”.

  • http://yoursalesplaybook.com paulcastain

    I completely agree (as opposed to incompletely agree)

    Thank you for taking the time to share your thoughts!

  • Anonymous

    Thanks as always Paul. This is exactly what I need. I find myself getting stuck on how to help, and it’s not because I don’t want to. I am putting you in my ’save to read over and over again file.’ It’s a bit stuffy in there but you should have some great company.

  • Richie DeMarco

    Wow Paul I am honored to be in your blog!  I have learned well from your teachings Jedi Master… 

  • http://www.linkedin.com/home?trk=hb_tab_home Dknoedler

    Thanks Paul — How about a Thursday brainstorm some time on this same topic — I’m like Lisa–”get stuck on the how to help.”  Enjoy your day . . .Debbie

  • http://yoursalesplaybook.com paulcastain

    Great idea!

    Should it center on how to be helpful in general or how to be helpful via our status updates?

    I’m seriously thinking about making this tomorrow’s brainstorm thank to you!

  • http://yoursalesplaybook.com paulcastain

    Thank YOU for setting the example Richie!

    You rock!

  • http://yoursalesplaybook.com paulcastain

    Thank you Lisa!

  • http://www.hotspotpromotion.com/ HotSpot Promotion

    As always, a great article, and I’m sure it will go a long way to making social media sites a more interesting, less self-focused, more enlightening place to hang out.  Sometimes it’s hard to get engagement going because everyone is just shouting.  These are great ideas.  Thanks again, Paul!

  • The Irreverent Sales Girl

    I’m going to go TWEET a “How can I help you?” now! I’m especially good at training people to cold call. I have a bit of a “knack”. I’m going to offer that up. Thanks, Paul! Your ideas are golden. 

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