How Would You Answer This Question?

by Paul Castain on February 21, 2013

There’s a recurring question in many of the sales forums and it goes something like this

“What’s a must read sales book?”

I’ve watched these discussions play out pretty much the same way for the last few years and I would say that approximately 90% of the answers point to a book that is at least 5-10 years old.

That kind of makes you wonder . . .

Is this when the last good book on sales was written or . . .

Are we, as a profession, way behind in embracing newer methodologies or even just self improvement in general?

Please weigh in with your thoughts.

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