There’s a recurring question in many of the sales forums and it goes something like this
“What’s a must read sales book?”
I’ve watched these discussions play out pretty much the same way for the last few years and I would say that approximately 90% of the answers point to a book that is at least 5-10 years old.
That kind of makes you wonder . . .
Is this when the last good book on sales was written or . . .
Are we, as a profession, way behind in embracing newer methodologies or even just self improvement in general?
Please weigh in with your thoughts.