Paul Castain’s Social Networking Playbook

I think there’s a tremendous amount of confusion with regard to Social Networking these days.
Some people have unrealistic expectations in terms of how long it should take to get some level of ROI.
Others write it off or limit their participation because they don’t “get” Twitter, Google+ or dare I say . . . Social Networking in general.
And you know what?
Way too many people miss opportunities because they don’t know how to work the “Social” part of Social Networking!
Now if you look around you you’ll agree that there’s way too many training courses, books and “experts” out there talking about all the bells, whistles and technology.
Meanwhile, we’re missing the bigger opportunity.
Our ability to CONNECT!
Quite frankly . . . That’s why I’ve written “Paul Castain’s Social Networking Playbook”
This 90 page E-Book will take you through several important steps.
Here’s a quick summary of what you can expect.
In Chapter 1 You’ll learn the 10 thoughts that comprise the “social” mindset. Within those 10 thoughts I share numerous tips from how you will be judged by your network to what you need to do to create the type of “social” brand that people will gravitate towards!
In Chapter 2 We talk about how to be “Social From Hello”. Why? Because most people aren’t leveraging this simple concept. Within this chapter, I attack some very limiting beliefs head on and offer you some valuable tips to immediately separate yourself from the masses
In Chapter 3 We cover a very simple thing you can do immediately to expand your relationships . . . dramatically. I even give you a handy dandy sample of letter to use . . . You’re welcome!
In Chapter 4 I introduce you to a strategy that helps you position yourself into a dialogue with your contacts. Imagine that . . . actually connecting with a connection. What will they think of next!
In Chapter 5 We explore something that the bulk of the people in social networking miss big time; How to transition your relationships off your computer screen and into real time. As a bonus, I show you how to do this without it taking on that God awful “blind date” vibe.
Last, but not least, I’m going to show you something that I’ve been all over for the past 3 years with my network . . . How To Show Up and STAND OUT in a sea of way too many contacts and status updates . . . all moving at the speed of light!
Oh, and if we’re going to spend 90 pages together . . . I promise you its going to be fun, entertaining and as a bonus . . . You’ll learn a few things in the process.
I’ve designed the E-Book with note pages and a few questions so that you can write your own “plays” and take these lessons to a whole new level.
There’s something else that you absolutely must know before you make a decision as to whether or not you’ll invest in this book . . .
Nothing aggravates me more than a “Social” Networking “Expert” who doesn’t live it.
You know, they don’t respond or interact with their network
They hardly follow back
Perhaps an over abundance of “Me”
Or maybe they only respond to the other cool kids while slighting you?
I’m happy to say that I not only write about this stuff . . . I’ve been living it!
And no, I didn’t arrive on the scene as yet another expert . . . I was too busy!
Too busy quitting Linkedin back in 2008 because I thought it sucked!
A few months later, I wasn’t very happy with myself. I felt I didn’t give it an honest effort and had some unrealistic expectations. As a bonus, I really didn’t know what the hell I was doing. How’s that for an “expert” confession?
So, I did everything I could to learn this stuff and model the folks who I felt were getting the results I was after.
In the process I built a rock solid network.
I built one of the most popular Linkedin sales groups with over 25,000 members
I built some incredible friendships and just in case that’s a tad warm and fuzzy for you . .
I transitioned it all into a successful sales training company . . . because I built my network . . . Long before I needed them!
Who Should Buy This E-Book?
Everyone!
Because its truly time that we bring the “Social” back to Social Networking and reap some serious rewards for doing so!
The investment is $19.99 for a 90 page visit with someone who has some cool ideas to share with you.
If you’ve read my numerous posts on social networking or interacted with me on the various platforms, I’m sure you’ll agree that any one of the mucho ideas I share will be worth more than $19.99 to you!
Here’s something else that I’d like to offer and NO I’m not going to give you any of that “If you act now, I’ll throw in the ginsu knives free” BS.
I’ll offer something better . . .
I’ll make myself available to you via email to answer any of your questions as you go through the material.
So jot this down . . . paul@yoursalesplaybook.com and then click on the handy dandy buy now button below for an instant download!
Thanks in advance for the opportunity to serve you!
Option A . . . Paul Castain’s Social Networking Playbook
$19.99
Option B Paul Castain’s Social Networking Playbook plus 45 minute webinar recording of “Networking Socially Through Linkedin”
$34.99








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