4 Reasons To Email During The Holidays

by Paul Castain on November 18, 2010

So next week is Thanksgiving here in the states and the perfect time for you to get some emails out to your prospects (Ideally Wednesday and Friday)

Here’s why

1)    It’s a peak vacation week. What happens when you email someone who is on vacation dude? Gold star if you said “You get one of those out of office responses”! Those whacky messages can contain gold for you.

Things like:

  • Their direct line
  • A cell phone number
  • Social Media contact info (in their auto signature)
  • Someone else to contact who might be (get this) a higher level decision maker.
  • Info that you could leverage. Like the fact that they are on vacation, perhaps something funny, going for their Thanksgiving back waxing (I’m still holding out for that one what can I say)

2)    People tend to get a little friendlier, a little more festive and a little more human this time of year. Maybe you’ll catch them during one of those moments. To that end, a phone call might not be so bad too. Just sayin.

3)    A high percentage of your competitors are mentally checked out which means less noise and a higher probability for you to navigate through. Psst . . . also a way cool time to outwork them!

4)       If you are checked out and your competitor isn’t, they might just come eat your lunch!

So there you have it, 4 reasons for you to consider email next week and while you’re at it, keep this strategy in your sales playbook for any time of year where we enter into peak vacation time.

  • http://askjohncharles.com John Charles Steinmuller

    Paul, You are right….Its a more relaxed time. A time to get to know your customer when you are able to reach them by phone or in person.

    Another important part is that it sets the tone that says: “I want to earn your business”…

    Year after year for 4 years I called on prospect that was my toughest prospect…I would use the Holiday seasons to show him that I really wanted to serve him…finally in the fifth year I landed the account …this account turned out to be my biggest revenue source for me for the next 10 years..the company’s largest dealer account for that time too..

    I personally know the “power” of connecting at this time of the year…it will pay big dividends for the person willing “to show up and not hide out”..

  • http://www.yoursalesplaybook.com/ Paul Castain

    @ John: I believe you nailed it when you said “It sets the tone that says ‘I want to earn your business’”

    I really like that and it is going right into my journal so I can own it.

    Thanks!

    Paul

  • Steve Donnell

    Paul,
    You gave away my best secret. Those ‘out of office’ replies are indeed a gold mine. Keep up the good work.

  • http://blog.esimplestudios.com Gabriele Maidecchi

    Nice tricks in your hat Paul, as I always mention every little bit of advantage is a good way to go.

  • http://asprints.com Allen Strohmeier

    Paul,

    I had a laugh when I read this. Steve – even though this was our little secret, the cat is out of the bag now! I have always been stunned how a person you can not get to to divulge anything outside their personal purview will give freely, absolute gems, when they post their out of office messages. Unfortunately, not everyone appears to be subject to these Freudian slips. But, you just gotta love the ones who bare their souls…It makes you believe they want to tell you, but it’s a top secret and no one will know it if they post it in an almost default message :-) . Now let’s just keep this our little secret…!

  • Pingback: Can Holidays Warm the Cold Call?

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