Rejecting Your Email Comfort Zone!

by Paul Castain on September 28, 2010

I caught myself doing something big time over the last few weeks and for once, I’m proud to say . . . I did something about it!

I caught myself getting way too comfy with nice, safe email relationships.

And its real cool too, because the world and I have seemed to have reached an unspoken understanding that its all good.

We justify it by thinking about how busy everyone is, how much easier it is to shoot a quick email and maybe, just maybe we’re very astute and have flagged this as just the new normal!

In my case, I have the ultimate excuse (don’t we all) I’m knee deep in redesigning a training program for my company and I can’t lose momentum.

Yep . . . I suck!

A few weeks ago, I caught myself red freakin handed (and upgrade from red handed) when I was clinging to my email relationships. So I did the unthinkable.

I picked up the phone and engaged in the ancient art of conversation and it blew everyone’s mind . . .

Because who the hell answers an email with a phone call?

Answer . . . Me!

Granted, I couldn’t do this with every email, but I won’t lie, I was a phone dialing, phone conversating mofo.

Makes me want to change the lyrics to that Katy Perry song to “I dialed a phone and I liked it”!

And I didn’t leave the conversations empty handed . . . No Sir!

I had a chance to reconnect with our sales force, talk about issues, challenges and even bounce around ideas  for the new sales training program.

I wouldn’t have gotten that from email.

Probably because we’re all way to engrossed in “on the fly” communication!

So here’s the deal. I love email and I need email, but at times it becomes a poor excuse for a relationship.

Homework: Blow someone’s mind today and reach out and freakin touch someone.

Class dismissed . . . I have an email to send :)

  • Gerry Bowler

    Master Paul, you are Sooo right! I catch myself in this same trap all the time and it’s hard to break away from. I actually had a boss criticize me once for responding to HIS email with a phone call!! Thanks for spreading this message…let’s all take a stand!

    Regards,

    Gerry Bowler

  • http://www.pat-higonbotham.com Pat Higinbotham

    Gee, Paul, I was gonna call YOU I was so inspired by this post, but you only have contact via an email form on the site here. ;-)

    You are the fibre in my sales, communication and relationships diet. If nothing else, you keep my brain moving!

    Thank you,
    Pat Higinbotham

  • alex

    What timing… I just did exactly that prior to reading your post Paul. The customer even commented that I must not have much to do if I have time to talk on the phone.

  • http://kdonlinblogs.blogspot.com/ Kevin M. Donlin

    You are too right sir! With my 8th grade math skills, I calculate that one phone call is worth about 5-10 emails in terms of relationship building.

    Even a voicemail message is more valuable than an email — you can tell a lot about a person is by the message they leave. Do they ramble? Are they friendly? Fast-talking? Intelligent sounding?

    With email? No.

    Phone calls are second only to in-person meetings for value, but that’s a topic for another blog posting, eh?

  • http://www.thesaleslion.com Marcus Sheridan, The Sales Lion

    Word Uncle P’. Dang that email can be a crutch and hinder! Your example is an excellent one– we need to continue with voice relationships, not just text relationships. The two are utterly different. As always, tremendous read P’.

  • http://topsy.com/yoursalesplaybook.com/rejecting-your-email-comfort-zone/?utm_source=pingback&utm_campaign=L2 Tweets that mention Rejecting Your Email Comfort Zone! — Paul Castain’s Sales Playbook — Topsy.com

    [...] This post was mentioned on Twitter by Paul Castain , Paul Castain , NIKICHAPMAN, Jeff Zanini, Gary S. Hart and others. Gary S. Hart said: RT @paulcastain Reach out & touch someone: 'Someone told me they just made a $5k sale because of today's blog post!' http://bit.ly/dxEDZ2 [...]

  • http://asimpleguyblog.blogspot.com Dan Collins

    Really Love this one Paul ~ Dan

  • http://www.brianbirnbaum.com Brian Birnbaum

    Very true. Email is so easy and safe that it becomes addictive. I recently sent an email to an old client and then followed up with a call.What do you know… I ended up with a whack of new business. And we had a nice chat too!

  • http://yoursalesplaybook.com paulcastain

    Thanks Dan!

  • http://yoursalesplaybook.com paulcastain

    Well done Brian!

    Thanks for stopping by!

  • http://twitter.com/LauraJilke Laura Jilke

    One of my favorite things is calling prospects as quickly as possible after receiving an email and starting out with “Hi! I just got your email and was hoping you were still at your desk..” I especially make a point of this if they are canceling an appointment (easier reschedule, and you can often get a few minutes to move the deal forward right there) or telling me they aren’t interested anymore, sometimes they only need as little as a couple weeks. You never know until you get them talking, and most people answer if you can dial quickly.

    PS. I love your writing style, you make me laugh :)

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