I work with my clients in a very different way than traditional “coaches”.

A traditional coach will typically ask you lots of questions and lead you on a path to self discovery. I think that’s awesome but there really needs to be more than that!

By the time people reach out to me, they have lots of questions of their own, and could sure use some help getting answers. That’s why I created a different format for aspiring sales rock stars to bring their game up a notch or three!

Let’s take a look at how a typical session is formatted:

We’ll start off with a quick update. What you’ve been up to. What’s challenging you and what opportunities you’re in front of that we can brainstorm.

Next, we’re going to have some accountability by reviewing the action items you and I set in our last session.

We’ll then dive into a sales lesson that has been specially prepared for you. This is where I’ll teach you, step by step how to own a particular skill.

We’ll conclude our session with action items that we both agree upon.

Each session is 30-45 minutes and facilitated via phone or Skype.

Between sessions:  I’ll ask you to email me an update on your progress. You will receive reinforcement emails from me from time to time and most importantly I am available to you via email between sessions. Our relationship will always extend beyond those moments when the “meter is running”!

“With over 30 years in the staffing industry I was hesitant to reach out for help but I was hitting a wall and couldn’t get past it. I’d been a part of his Sales Playbook group on LinkedIn and found his Quick Tips postings to be useful and humorous.

When I called Paul he outlined what his training included and what he expected of me. After several months of coaching sessions my confidence improved and I was gaining momentum. He offered suggestions and ideas that were easy to incorporate and best of all saved me time. He didn’t tell me what to do, he showed me. He double dog dared me to make some changes and now I have less interruption and am more focused. And it was fun!
Since my coaching sessions with Paul I came to realize that the company I was with wasn’t a good fit for me or them and when an opportunity to learn the IT staffing industry presented itself I was ready for the challenge. I’m now building my book of business and expect this to be my top sales year ever. None of this would have happened without Paul’s coaching.” 

Working with Paul Castain was a small investment that continues to reap great rewards!”

Jeanne Johnson-LeBlanc, JVT Advisors

There are a wide variety of topics where I can offer guidance. Here’s a partial list:


Questioning Skills

Presentation Skills

Pre Call Planning


Growing Your Existing Book Of Business

Winning Back Lost Business

Goal Setting

Time Management

Social Selling

Sales Management

We’ll also discuss how you can . . . Marry traditional selling methods with the newer tools such as leveraging Linkedin, Facebook, Twitter and Google+ to build a more powerful personal brand.

How to get “Top of Mind” and differentiate in a world where your prospect has way too many things on the brain to be thinking about you!

How to balance sales activities to create a sustainable revenue stream while “competitor proofing” your business!

I understand The “One size doesn’t fit all” thing!

Castain Coaching Program

We are all unique individuals and as such have our own unique style!  That’s why I’ll always work with you in a way that fits who YOU are as a person! But it doesn’t stop there! “One size doesn’t fit all” also applies to your prospects and customers too; so to that end we’ll learn multiple ways of engaging your audience!

What Makes My Coaching Program Different?

For starters, you get me and I’ve been actively selling for over 30 years . . . Not just writing about selling . . . Or just training & coaching others on selling . . I’ve been Actively Selling for over 30 years which means you not only get the benefit of someone who’s been “in the trenches” . . . he’s still right in there with you!

Throughout my career as a sales professional, I’ve coached hundreds of sales reps and more than 10,000 have attended my sales training courses! Also,  there are No contracts or paying in full for the entire program in advance. There’s no “but wait, you also need to buy the cds and pay for a costly initial assessment” If for any reason you feel things aren’t working out, feel free to cancel . . . its as simple as that!

How Do We Begin The Process?

Please email me and I will send you a few questions that I’d like for you to answer within a few days of receiving them.

Email Me: paul@yoursalesplaybook.com

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“Paul is a dynamic sales professional in every sense. As a coach he is inspiring and uplifting. He cares for his clients with passion that is rare. He is a true consultant and coach and is always considering how he can make every encounter a truly positive experience. Anyone lucky enough to train with Paul will come away from the experience inspired and informed”

Michael Conti Interactive Intelligence