Sales Weapons . . .Should You Choose Or Simply Reject The Question?

by Paul Castain on June 27, 2013

There’s something going on today that quite frankly I don’t like.

It’s happening in sales bullpens and boardrooms throughout the world.

Its happening when a rep gets called on the carpet with their manager and its happening on many a discussion thread on Linkedin.

I call it the “Either Or” limitation!

The “Either Or” limitation consists of unnecessary choices such as . . .

Cold Calling vs Social Selling (LinkedIn, Facebook, Twitter etc)

Facebook vs a traditional website

Traditional networking vs Social Networking

And it doesn’t end there gang.

There is this trend on many discussion forums where you are asked to choose between two choices such as

Which is more important being liked or making the sale?

Which is more important as a leader recruiting or coaching?

Kind of makes me want to ponder . . .

Which is more important breathing or having a pulse?

Now in the context of a discussion, I’m kind of OK with it because it forces you to prioritize. I just feel it’s a tad limiting in the real world when we subscribe to that type of thinking!

There was an interesting scene in the 1991 movie “Mobsters” when Arnold Rothstein puts Lucky Luciano on the spot;

Arnold Rothstein: Mr. Luciano, you’re walking down the street. Suddenly you realize you’re being followed. It’s a hit. Walking towards you is a second gunman. You have time to fire at only one of them. Which one do . . .

Lucky Luciano: [cutting him off] I don’t accept the question. To live, I gotta kill ‘em both. 

I love that scene because it represents a mindset many refuse to have . . .

For you to survive and/or thrive, you need every option you can deploy and NOT some lame “this vs that” BS!

Because when it comes right down to it . . .

Why must I choose between making a cold call and using my influence online? Show me where it’s written in some ancient sales scroll that I have to choose one.

Why should I choose between traditional networking and social networking? Will the IRS allow me to pay less taxes next year because I refused to choose and did both?

I don’t accept the question because to survive (and ultimately thrive) as an aspiring sales rock star . . . I need to do both!

Today you are cordially invited to reject the question of “either or” and exercise your right to celebrate sales as a mixed martial art!

Your turn . . .

Do you reject the question of “either or” in your sales efforts?

Time is running out . . .

We are just a few short weeks away from Session 1 of our Sales Camp program. Click here if you’re ready to invest in the surest thing on the planet . . . YOU!

Previous post:

Next post: