Should You Hide Your Intent To Sell?

by Paul Castain on August 8, 2013

Perhaps it’s the New York in me, but I prefer a straight shooter.

If you’re contacting me because you need help, want to sell me something etc, tell me that but don’t hide the true intent of your message by dressing it up with diversionary tactics like . . .

Sending me an email asking me if I know of any sales reps looking for an opportunity and in the same breath asking me if we can jump on a Webex detailing the opportunity that I could get in at an insane price.

Sending me a LinkedIn invite, telling me you’re a fan and by the way, could I write a review for your new book.

Thanking me for my Sales Playbook group and just happening to mention that you have a community and would appreciate it if I could help spread the word.

Leaving a voice mail that expresses interest in my services and when I call back the “interest” was really in selling me your service.

I could go on and on but all of these share a common flaw . . .

They’re shallow, deceptive and . . .

I (like you) run away, really fast, from people like that.


For starters, it’s insulting.

Insulting that someone would try to fool you into thinking that thank you, that invite, that compliment etc wasn’t really a desperate attempt to sell you something.

Here’s a better idea . . .

Be upfront and don’t diminish the value of gratitude, compliments etc on a blatant “sales pitch” or better yet;

Build your army BEFORE you need it.

If you’ve taken the time to show up and nurture your network, you will never have to result to diversionary selling tactics.

As a bonus, they will trip over themselves to help you . . .

Because you’ve already helped them, upfront, and without strings attached.

Your turn . . .

Have you ever been the victim of “diversionary selling” tactics, and what are your overall feelings about what I just shared?

FYI . . .

I just announced the dates for our September online sales course and . . .

I even included a very cool early registration deal where you will get $50 off and a free bonus session.

But just like all good things . . . I’m only offering it for a short time. It ends this Monday, August 12th so click here for more info and to get your bonuses!

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