Stop Kidding Yourself . . . You DON’T Have It Figured Out!

by Paul Castain on December 2, 2012

When you train people for a living . . . you hear some interesting perspectives.

You have some who feel training is a punishment as in “I’m making my numbers. Why are they making me do this?”

You have others who think sales is just blocking and tackling and therefore training of any kind is unwarranted!

Others, because they’ve been at it a while, feel that having the years in the trenches is enough.

You have the “that’s Sales 101” crew that weighs in every once in a while and yet . . . they do none of the things they claim to be “basic”.

But then there’s my personal favorite . . .

The type of person who approaches me every now and again, talking about the rest of the sales profession as if we are the only two people on the planet who have this sales thing figured out.

Reality check coming at cha in 3,2,1 . . .

You don’t have it figured out!

I sure as heck don’t have it figured out and we need to stop kidding ourselves!

We need to stop kidding ourselves in the form of the bullsh*t excuses we spew.

No time to improve . . . bullsh*t! Find the time and please understand who is calling you out on that one. I’m the guy with 3 kids (4 if you’d like to count my business) and the good fortune of having my high school sweetheart in my life for almost 30 years now. I know, first hand, that balance is hard but I still figure it out and keep lots of people from putting my face on a dartboard in the process.

You’ll find the time if you want to. It might mean a few minutes here or there, putting off watching Dancing With The Stars, a lunch break etc.

The sad reality is that you’re already spending the time by not performing at the level you deserve.

No Money . . . I’m not going to cry bullsh*t on that one . . . yet.

You need to know that I was damn near destitute for years. My cars had been repossessed and I owed about $60,000 dollars back in the mid 90’s.

During that time, I did two things . . .

I visited my library and made a promise that I still honor to this day . . .

Every time I would receive a commission check, I would invest a portion of the proceeds back in Paul Castain.

Sometimes its been a $15 book, a CD and as my investment in ME started to pay off, I attended courses, took on coaches etc.

It absolutely amazes me why its perfectly OK to invest in our 401k and strange companies and yet we fail to invest in the surest investment on the planet . . . OURSELVES!

I think we kid ourselves sometimes about not having the money and yet we support a $4 a day Starbucks habit, lunches out instead of brown bagging it etc. Don’t get me wrong, I love my vices too but I don’t care what I need to do, and what I need to cut, I’m always going to find a few dollars to reinvest back in ME!

And now the most dangerous of all . . .

No Need To Improve . . . Unfortunately,  I know this one from first hand experience.

I can tell you, with zero hesitation, that thinking I had it figured out cost me my business, my dignity, nights away from my family while I worked to pay off my creditors, 2 cars, and a decade of my life. This is a mistake that upsets me to this day because it was unnecessary. I was stubborn and thought I had it figured out.

We don’t just need to improve when we screw up or when we’re under the gun . . . we especially need to improve when things are going well so we do two things . . .

At a minimum . . . keep them going well and . . .

Take them from going well to going AWESOME!

Meanwhile, we have to get real, we have to lose our egos and get back to being humble students.

It was once said that when the student is ready, the teacher appears.

Sometimes the “teacher” appears in the form of a lesson we were too arrogant, too stubborn or all knowing to receive.

I train individuals and organizations to be lethal. Click here to learn about my sales training programs. Click here for my coaching services and here for my online courses.

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