Screw The Water . . . Go Brand Yourself!

Posted November 13, 2012

Its been a while since I made a video for the Sales Playbook video channel on Youtube, so I thought it might be time to talk you about personal branding! Its a quick video so I hope you’ll take advantage of this free video lesson! YOU are the difference. Don’t ever forget that!

How To Build Your Army BEFORE You Need It!

Posted November 4, 2012

You and I don’t know what the future has in store for us. Life is funny like that and yet, many of us are so totally unprepared! I get lots of emails each week asking me for my best tip or even what I would do differently if I had the opportunity to have a … continue reading »

Selling In A Commoditized World

Posted August 12, 2012

Thanks to the internet our brand is challenged each and every day with the click of a mouse. It’s no longer inconvenient for people to shop to get a better price. It’s actually quite easy but . . . It doesn’t mean we have to like it nor does it mean that we have to … continue reading »

How Others Perceive You

Posted May 1, 2012

Whatever you do, repeatedly and consistently over time gets linked to YOU. This can be a good thing or it can be a bad thing. The bad part of this is that you might be in a situation, right now, where you are being misunderstood by . . . Your prospects Your customers Your teammates … continue reading »

What Do You Want To Be Once You're Branded?

Posted November 2, 2011

There is nothing worse than the harsh reality of confirming something you suspected! That’s how I felt back in 2008 when I Googled “Paul Castain” 2 or 3 results came back and one was completely wrong as it was about some kid with a stain on his cast. Thank you Google! Here’s what bothered me … continue reading »

Is Your Brand A "Bitchin Kitchen"?

Posted October 26, 2011

I was having a rare moment with the television the other day. When I say a “rare moment” I mean that in the context that I was actually watching it. I’m usually hanging out with my friends in Bon Jovi and Aerosmith . . . come on, fess up. Did I get you? Didn’t think … continue reading »

Repetition Is The Mother Of Brand!

Posted October 4, 2011

You and I are never judged once . . . we are judged continually and in several different ways. How We Look How We Act What We Say How We Say It Where We Say With Whom We Say It It doesn’t stop there . . . If people are continually judging us then it … continue reading »

4 Things To Do With Your Title

Posted April 25, 2011

I’ve had numerous discussions with aspiring rock stars over the last few years with regard to the old “title or no title” on the business card thing. I’ve even gone from one extreme (as in not having one) to the other (as in having one that is fun and creative) Which one works best? I’m … continue reading »

The Secret Formula To Creating A Rock Star Personal Brand

Posted April 13, 2011

Have you ever found that your favorite musician consistently writes songs that you swear are specifically written for you? It’s as though they opened your heart, flipped through your memories, and pushed the buttons that transport you to place that can only be experienced deep in their songs. And with each new song, you’re frantically … continue reading »

Are You Dis’n Your Personal Brand?

Posted January 3, 2011

So when it comes to your personal brand, what’s your main thing? In other words: What do you want to be known for? Be Synonymous with? Stand for? Excel at? Your difference? Now I’d like to continue peppering you with branding questions but there’s a really important question. It’s a question that might reveal a … continue reading »

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Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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