How To Have Better Relationships With Prospects and Clients

Posted January 28, 2018

If you want to have better relationships with your clients and prospects you need to be having BETTER conversations and; If you want to have BETTER conversations with your clients and prospects; You need to be asking BETTER questions. In this week’s episode of The Sales Playbook Podcast we discuss; What great questions do (And … continue reading »

10 Things That Great Questions Do

Posted February 18, 2013

1)    A good question can draw someone inward and . . . cause them to reflect, consider and even do so subconsciously through (get this) the awareness your question has created. 2)    Good questioning allows you to take control of a situation . . . without being controlling! By the way, there’s a huge difference … continue reading »

Proof . . . The Ultimate Anti Skeptic Device!

Posted August 29, 2011

There was an interview in The Wall Street Journal  with Tim O’Shaughnessy (CEO of Living Social) where he faced a few pretty tough questions. Sound familiar? One question in particular made me reach for my journal because I thought he handled the question brilliantly! Check it out (please note that I’ve included Tim’s answer that … continue reading »

10 Better Ways To Build Rapport!

Posted January 19, 2011

A sales trainer walks into a room of sales reps and asks them how they build rapport  and guess how they respond? “I generally look around my prospect’s office to see what they are interested in and make conversation based on what I see” You saw that one coming right? Do you think that approach … continue reading »

Paul Castain
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