Are You Part Of The 68% That Ignore Their Clients To Death?

Posted October 23, 2012

According to Jay Conrad Levinson, 68% of all business lost in America is lost to apathy after the sale. We are in essence ignoring our clients to death. Here are a few suggestions so you can reduce that risk! 1) Say”thank you” creatively and often: Make sure you’re sending a handwritten thank you within 24-48 … continue reading »

Random Acts Of Coolness

Posted August 13, 2012

Everybody and their mother loves to tell us that we need to create value and differentiate but . . . How the heck do you do that? Can you say “Random Acts Of Coolness”? A random act of coolness is just that, something random, something unexpected and something that can “out cool” your competitors. Strap … continue reading »

One Question That Might Rule Them All

Posted July 29, 2012

This one question might throw you off guard. There’s nothing sophisticated or glamorous about it and yet . . . It can impact your business big time. In order to get the full benefit of this question, it needs to be asked of several people in your organization and guess what? It all starts with … continue reading »

Are You Willing To Serve Your Customers?

Posted April 12, 2012

I went out for a drive the other night and decided to take my wife’s car because she has the sunroof and it was a beautiful evening. I noticed she was running low on gas and decided to pull into a “full service” station. Remember those? Note: With today’s gas prices I think they should … continue reading »

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