Random Acts Of Coolness

Posted August 13, 2012

Everybody and their mother loves to tell us that we need to create value and differentiate but . . . How the heck do you do that? Can you say “Random Acts Of Coolness”? A random act of coolness is just that, something random, something unexpected and something that can “out cool” your competitors. Strap … continue reading »

Paul Castain
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