Did you ever hear the one about . . . “A happy customer tells 3 people an unhappy one tells 11”? Do you believe it or have you been so used to it for last few decades that you’ve accepted it as true today? Those numbers have changed my friend . . . Whether a … continue reading »
I constantly see people on LinkedIn boasting about how many “connections” they have or putting things out there that read “Connect with me I have 20,000 direct contacts” On Twitter I’ll see things that read “Who will be my 1,000 follower?” In fact, I think that was me at one point. Note: How is that … continue reading »
Pop Quiz: What’s your game plan once someone accepts your social networking invite? Do you just leave it to chance while you race off to invite the next “connection”? Or . . . Do you launch immediately into your best infomercial? Sorry for the Monday morning reality check but I’m willing to bet that most … continue reading »
Last week, I made a bold move and authored a 90 page E-Book on social networking. I didn’t write it because I felt I could become the next internet millionaire nor did I write it because I expected any degree of fame to come from it . . . I wrote it because there’s an … continue reading »
I see it all the time whether it be in an online discussion or tweet on Twitter. People even tell it to me several times a week . . . “Facebook is for friends and family” or “I keep Facebook private” My question (and title for today’s blog) is . . . “Why does Facebook … continue reading »
1) Are you involved or are you on the sidelines? 2) Are you interacting or are you just broadcasting? 3) Are you “collecting” followers . . . or are you taking the time to connect. Adjust accordingly or simply do nothing . . . both will get you results 🙂 Today’s News Paul Castain’s Social … continue reading »
A few weeks back, I did a podcast detailing the changes in the sales landscape. One of the things that I mentioned is how prospects now like to begin (or continue) part of their information gathering anonymously meaning . . . First the obvious (Duh Paul) part: They will visit our websites Check product/service review … continue reading »
A clinger is someone who clings to people they network with. Not in a freaky “you better back off before I get an order of protection” kind of way . . . They cling to the same people at networking events They cling to the same people on Twitter and Linkedin They cling to the … continue reading »
There have been some serious changes to the business landscape in the last few years. Our prospects and customers are busier, more distracted, they have more on their plate due to downsizing. They choose to begin their search for vendors online and in many cases, keep it online and just to make it interesting . … continue reading »
There is a bit of a debate going around the sales circles these days and it centers around sales and if the act of selling has changed. To that, I say “yes and no!” Let’s get the “No” out of the way first. Selling hasn’t changed as far as the act of fulfilling a need, … continue reading »
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