We've Connected Now Spam Me Already!

Posted May 12, 2014

Said nobody on a social network ever!  And yet . . . I think too many people think that an acceptance of an invite is an open invitation to . . . Opt them in for your newsletter. Send them salesy emails. Hit them up immediately to do business. Be helpful . . . not … continue reading »

There's Nothing "Social" About This Type Of "Social Selling"!

Posted March 20, 2014

I see it time and time again. Somebody sends an invite. It’s accepted and then . . . It’s quickly mistaken as a green light to . . . Spam, launch into infomercials or perhaps some implied opt in for newsletters and such. Please hang your head if you’re doing this because it’s really wrong … continue reading »

You Have The Right To Remain Silent But Why Would You?

Posted February 14, 2014

That’s the message I posted in our LinkedIn Sales Playbook community recently. We’re quickly becoming a society where people prefer to put their head down and remain silent instead of . . . Getting involved and interacting. And now the irony . . . This is happening every day on SOCIAL networking platforms. What’s SOCIAL … continue reading »

Your Social Network Is Completely Useless To You!

Posted January 31, 2014

That’s a ballsy statement but I still stand by it! It’s useless to you if you do what too many people are doing. Collecting names and doing NOTHING! No interacting No sharing No Commenting In fact nothing that would lead you to believe that the first word in Social Networking is. . . SOCIAL And … continue reading »

3 Steps To A Stronger Network

Posted October 14, 2013

We all know we should build a strong network but many are challenged with the “How?” part of the equation. Sure you’ve created a social networking profile ( I hope) or maybe you’re a die hard, traditional “networking events” type of dude/dudette but . . . What do you do to nurture and grow that … continue reading »

Are You Doing This With Your Social Network?

Posted September 19, 2013

There’s something that I used to do with my social network and it was killing me! I actually quit and labeled it all as “useless” as a result of this! My guess is that you might be doing this too. It’s called “Doing nothing!” You know, you sort of kind of go through the motions … continue reading »

How To Add Value To Your Network

Posted March 17, 2013

Perhaps I’m just a cranky pants but I do massive eye rolls when people suggest that you should “add value” to you network. Aside from the phrase being just beaten to death, no one ever tells you HOW to add value. Let’s change that right now! Here are a few things you can do, to … continue reading »

How To Build Your Army BEFORE You Need It!

Posted November 4, 2012

You and I don’t know what the future has in store for us. Life is funny like that and yet, many of us are so totally unprepared! I get lots of emails each week asking me for my best tip or even what I would do differently if I had the opportunity to have a … continue reading »

9 Ways Social Networking Is Misunderstood

Posted October 18, 2012

1)    Joining A Social Networking Platform And Then Hanging Out On The Sidelines: This one hits home with me because its how I quit both Linkedin and Twitter when I first started my “Castain 2.0” journey. I get this dopey “Alright I signed up now entertain me circus boy” vibe from people trying out social networking. … continue reading »

Moonlighting For Future Success

Posted August 25, 2012

Whether you know that you will be making a job change or starting your own business or you think you’re in a “Till death do us part” relationship, you need to listen to today’s podcast because . . . We’re going to talk about . . . How, When and Why you need to do … continue reading »

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Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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