Are You Addicted To Your Smartphone?

Posted January 8, 2015

  According to IDC Research, 80% of smartphone users check their device within 15 minutes of waking up each morning. I’m sure I many of you can relate to that. I know I can. I’m also wondering if I’m alone on my habit of checking my phone throughout the night? According to Kleiner Perkins Caufield & … continue reading »

You Have The Right To Remain Silent But Why Would You?

Posted February 14, 2014

That’s the message I posted in our LinkedIn Sales Playbook community recently. We’re quickly becoming a society where people prefer to put their head down and remain silent instead of . . . Getting involved and interacting. And now the irony . . . This is happening every day on SOCIAL networking platforms. What’s SOCIAL … continue reading »

Your Social Network Is Completely Useless To You!

Posted January 31, 2014

That’s a ballsy statement but I still stand by it! It’s useless to you if you do what too many people are doing. Collecting names and doing NOTHING! No interacting No sharing No Commenting In fact nothing that would lead you to believe that the first word in Social Networking is. . . SOCIAL And … continue reading »

9 Ways Social Networking Is Misunderstood

Posted October 18, 2012

1)    Joining A Social Networking Platform And Then Hanging Out On The Sidelines: This one hits home with me because its how I quit both Linkedin and Twitter when I first started my “Castain 2.0” journey. I get this dopey “Alright I signed up now entertain me circus boy” vibe from people trying out social networking. … continue reading »

Moonlighting For Future Success

Posted August 25, 2012

Whether you know that you will be making a job change or starting your own business or you think you’re in a “Till death do us part” relationship, you need to listen to today’s podcast because . . . We’re going to talk about . . . How, When and Why you need to do … continue reading »

4.3 Billion Reasons To Add Social Networking To Your Sales Mix

Posted July 17, 2012

According to the latest report from Radicati Group, there are currently 2.7 billion social networking accounts worldwide and . . . That number is expected to jump to 4.3 billion worldwide by year end 2016. Social Networking isn’t some temporary trend folks . . . its here to stay and its growing quite rapidly in … continue reading »

Expediting Your Memorability!

Posted July 8, 2012

There’s a sales study that has been butchered so many different ways that its hard to know what’s real and what isn’t. There’s one interpretation of the study that would lead you to believe that it takes 7 “touches” to make a sale. There’s another interpretation of the study that would lead you to believe … continue reading »

15 Ways To Facilitate A LinkedIn Discussion

Posted May 3, 2012

1)    Don’t Post And Run: By far one of the quickest ways to look like a tool. Call me crazy but I actually have this as one of our rules in my Linkedin group. Aside from bad manners, your discussion has a greater chance of dying and dropping off of page one which doesn’t do much for … continue reading »

Are You Making This “Google” Mistake?

Posted April 10, 2012

I’m going to go ahead and assume that you understand that your prospects and clients “Google” you. If by some chance you didn’t understand that, then please allow me to tell you . . Your  prospects and clients “Google” you and for the hearing impaired . . YOUR PROSPECTS AND CLIENTS GOOGLE YOU! Now that … continue reading »

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(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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