Expediting Your Memorability!

Posted July 8, 2012

There’s a sales study that has been butchered so many different ways that its hard to know what’s real and what isn’t. There’s one interpretation of the study that would lead you to believe that it takes 7 “touches” to make a sale. There’s another interpretation of the study that would lead you to believe … continue reading »

Is Your Brand A "Bitchin Kitchen"?

Posted October 26, 2011

I was having a rare moment with the television the other day. When I say a “rare moment” I mean that in the context that I was actually watching it. I’m usually hanging out with my friends in Bon Jovi and Aerosmith . . . come on, fess up. Did I get you? Didn’t think … continue reading »

Paul Castain
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