So there you are, with phone in hand, calling potential customers. The theme from Indiana Jones starts playing as you dodge assistants, voice mails, Caller ID, people hanging up on you, people telling you “not interested” without ever hearing what you do and then . . . You actually get through to someone! They listen … continue reading »
I’m a huge fan of using blank cards in my “sales mix”. A blank card is simply a fold over card that has your company logo on one side and blank on the other side. I designed mine to fit right in with the aspiring rock star motif you see in the header of my … continue reading »
I had this client that we will call “Sally” because that was her name. And Sally used to call me and thank me for the thank you cards I would send her. Crazy, I know, but this is going somewhere. One day, Sally called me to thank me and said the following “You really must … continue reading »
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