The Funny Thing About “Paying The Price”

by Paul Castain on September 2, 2013

I always feel complimented when of one of my readers recommends my training services to their boss!

In an ideal world, this would result in a sale every time but you and I know life doesn’t work that way.

One of the most troubling rejections I get from time to time is in the form of an organization not willing to invest in their employees.

I’m very sensitive when it comes to people not being able to afford something but;

I have a hard time with having the funds but lacking the priority.

The sad thing about it is that they pay the price either way!

Depending on who you ask, the cost of turnover for a sales professional can be anywhere from 150% – 300% and sales is a high turnover profession!

Investing in your team can lower that turnover dramatically.

Just for the heck of it, isn’t there a price that goes along with that turnover in the form of poor morale and in some cases, a bad reputation in the market place?

How about the cost of the opportunity a sales professional misses because they didn’t develop some areas that could have used some polish?

How about the cost of a manager’s time involved in having to spend extra time with someone who’s missing the mark?

There’s even a price we pay when we, as leaders, get our ass chewed for not getting the results that are expected of us!

I could go on and on but here’s the bottom line . . .

The price is paid either way!

While its real easy to criticize companies who won’t invest in their employees, we can’t let ourselves off the hook!

It always amazes me how many of us invest in the stock market but we fail to invest in the surest thing on the planet . . .


We support a $4 a day Starbucks habit and lunches with co workers but we don’t think it’s worth it to allocate some of that money to invest in ourselves!

We say we don’t have the time and yet the average American is good for 4 hours of TV per day.

By the way . . .

In case you haven’t noticed I sell training and coaching services for a living so of course its in my best interest for you to leave this blog today as a believer but . .

I was also on the “Invest In Yourself” soapbox long before I owned a training company!

I actually jumped on that soapbox while I was broke!

Each month, for the better part of 2 decades, I have reinvested a portion of my earnings back into ME.

Some months it’s a $15 book, other months its been tools such as a digital voice recorder and as my income grew, I attended training programs, took on coaches from everything from public speaking to running a small business.

I did it without reimbursement because I knew I had to believe enough in myself to invest in myself!

A little skin in the game never hurts gang and . . .

I really didn’t care if it was at the price of my daily Starbucks, going out to lunch with co workers or God forbid, sacrificing a little “TV Time”! Actually, I won’t sacrifice TV time when “Breaking Bad” is on but that’s like 1 hour a week :)

By the way . . .

You’re reading this blog today as a result of my willingness to invest in myself!

When I made my decision to rebrand Paul Castain back in 2008, all of this stuff was like a foreign language to me.

In order to get a handle on it, I invested in books, seminars, coaching, audio programs etc.

I invested over $2,000 to design the website, Sales Playbook logo etc and I had no intention of monetizing my work back then.

I invested time by considering this a “night job” while I worked a full time day job as a Vice President.

Either way there was a price I was going to have to pay!

The price of investing in ME or . . .

The price of hugging the status quo long enough for my competitors to come eat my lunch!

Today you are cordially invited to . . .

Pay The Price

Upfront, and on your terms!

Time is running out . . .

The Labor Day Promo for our online sales course ends promptly Tomorrow. If you enroll before Tomorrow, you can spread out the payments over 2 payments instead of paying for it in one shot. Please click here for more details about the course (and cool payment option).

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