The Most Important Story!

by Paul Castain on September 9, 2010

John opened his locker to get his things when he noticed some commotion to his left. It seems some bullies had come along and knocked the books out this other boy’s hands, laughed and walked away. The boy looked lost and seemed to be in a daze as he hung his head and stared at the books that had been knocked to the ground.

While others laughed, stared and did a great job of being useless, John helped him with his books and offered him a kind word. And with that simple act of kindness, a friendship was born.

Several years later that young boy, grew into a man, found his voice and graduated Valedictorian. Of all the things he could have spoken about he told the story of how he met John. John had heard the story a million times until the story took a very impactful turn with the following words:

“What John doesn’t know is that I had just finished cleaning out my locker because I was done! I was done with life and I had planned to kill myself later that morning. John met me at the lowest possible moment of my life and gave me hope”

A few things about this story:

I took it from the internet (and modified the heck out of it)  . . . so it must be true! Actually, it might be the biggest bull sh*t story to ever grace the internet. Probably written by one those bastards who send you emails that you have to pass along to 10 people or your eye balls will melt or something but I digress. The point is that I don’t care if its true because the message is valid!

Behind everyone’s Social Mask (the face we put on for the world to see) is a person with a story, and they want to be heard!

And it isn’t just reserved for people who are emptying out their lockers gang.

This week I found out that the two people who designed my website are grand parents. Who freak’n knew! And here lies the big point. I read their response to my previous email, on the fly, on my blackberry and I almost missed “their story”

I learned that an author I’m just starting to “friend” used to live 10 minutes away from me.

I learned what someone was most proud of

I learned what someone is scared of

I learned that someone was getting frustrated with the lack of hits on their website

But I’m just rambling at this point.

All of this can be summed up with a simple phrase

Everyone has a story and wants to be heard!

If you click on that phrase it will take you to a free poster for you to hang up as a reminder! :)

This is the key to connecting with people ladies and gentlemen and if I may cite a verse from the “Uncle Paul’s Deep Sh*t” file

We all seek meaning and purpose and significance. Perhaps destiny will pay you a visit in the form of an opportunity to hear someone. Perhaps that’s part of your purpose.

All you need to do is listen!

Peace!

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  • http://JimRaffel.com Jim Raffel

    Paul, Story is it man. Have you read “A million miles in a thousand years” if not, it’s a must read my friend. Thanks for this post and have a great weekend. You inspire me you sales rocks star and personal development Jedi Master!
    Jim

  • http://www.yoursalesplaybook.com/ Paul Castain

    Hey thanks Jim!

    I haven’t read that book and just added it to my list.

    TGIF my friend!

  • http://www.thejobswami.com Bill Morgan

    Great blog article.
    I try to get my kids to understand this point…. never ‘prejudge’. Everyone has a story that explains ‘why’. Once you get the story you are now at a point to ‘understand’. Understanding is then the basis of knowledge from which you can then make decisions.
    The story often times changes your mind about things 180 degrees and in sales if you get the story, you’ve developed a relationship.

    Happy Friday.

    Bill

  • Frankee

    I’ve tried many sales techniques but relationship building, really getting to sit down face to face with my customers so I can know who they are and their what their story is has been by far the best sales tactic I’ve used. Not only does it produce business sales, but these are the customers that keep coming back.

  • http://www.linkedin.com/in/mikecalcagno Mike Calcagno

    Paul,

    Great story! Everyone does have a story and wants to be heard, but many of us are so self absorbed in what we want to say that we do not take the time to listen. I have learned that an old adage is true, “You never learn anything with your mouth open!”

    On another note, the Time cover is the first time that I have seen a picture with you smiling…shows a warm side to your badass persona. Is a Nobel prize next….?? :)

    A happy hour today on the Playbook?

    Mike

  • http://www.ags.com Andrea Sanford

    Your article reminds me of my daughters favorite quote: “To the world you may be just one person, but to one person you may be the world.”

    Everything we do has a ripple effect — good and bad.

  • http://www.mondtotmondreclame.com Jos Essers

    And here comes in : Harvey Mackay with his Mackay66.: The wisest advise ever: http://www.harveymackay.com/pdfs/mackay66.pdf

  • http://www.yoursalesplaybook.com/ Paul Castain

    @ Bill Morgan: Fantastic point. Everyone truly does have a story that explains why. We just never know!

    @ Frankee: Genuine interest is the ultimate strategy. I couldn’t agree more with you!

    @ Mike Calcagno: The only reason I smiled in that pic is to mislead you all into thinking I was a wuss so I could then revert back to my badass social mask :) Seriously, I need to smile more. A subject of numerous “notes to self”

    Why don’t you start the happy hour dude. We haven’t had you as guest bartender as far as I can recall. I might even stop by to give the joint atmosphere :)

    @ Andrea Sanford: I love that quote because it drives the point clearly home!

    @ Jos Essers: Thanks for sharing the Mackay 66 with us. I’ve been a big fan of it for the last 20 something years.

    Thank you all for taking the time to contribute.

    TGIF! :)

  • Peter Lopez

    Hey Paul,

    As usual Thanks!!

    I have my poster right next to me.

    Have an awesome weekend!

    Peter

  • http://www.emotionalintelligenceaus.com/ Jenni Wright

    Loved this Paul. Thanks for posting it. This is a story everyone should read.

    Jenni Wright
    http://www.emotionalintelligenceaus.com/

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