The Psychology Behind Referrals

by Paul Castain on October 6, 2017

I know a guy

Many of us think about referrals as something that benefits the sales rep.

I’m here to tell you that it also helps the person giving you the referral too!


When a client gives a referral they are affirming their decision to do business with you. I’m not seeing a downside to that!

When you ask someone for a referral, it strokes their ego . . .at least twice!

Everyone likes it when someone asks for them to recommend something.

It makes them feel as if,  they’re regarded as “being in the know”.

So when you ask someone for a referral their ego gets stroked with you, and also with those they reach out to on your behalf.

Oh, and it gets stroked a third time when they are thanked because the person they recommended kicked ass for them!

Think about those things the next you hesitate to ask!

 20 Psychological Tactics That Drive Sales!

It all takes place on Thursday, October 19th at 11:30 am EST.

Here’s what I’m going to share;

  • How To Access Peak Performance States Regularly and Consistently
  • How To Overcome Fear, Doubt and Procrastination
  • 2 Psychological Tactics To Use In A Cold Email
  • The 6 Psychological Triggers That Expedite Deals
  • The 7 Judgments Each Of Us Face From Our Prospects and Clients
  • 8 BETTER Ways Of Building Rapport
  • 12 Ways To Put A Skeptic At Ease
  • How To Use “Pattern Interrupts” To Modify A Potential Client’s Behavior
  • The Psychological IMPACT Of Asking Kick Ass Questions
  • How To Leverage Things Like Intrigue, Scarcity, Peer Pressure, Etc


Thursday, October 19th at 11:30 am EST

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