Paul Castain's Blog

How We Created Several Opportunities Just In Time For Month End

Posted July 30, 2018

I’ll never forget that feeling that our month was doomed!

It was only a few days away from the 31st, and several “sure things” became “no thank yous”.

We needed to get a quick jolt of opportunities but unfortunately, it just wasn’t happening.

Just for the heck of it, I asked my assistant to send out an email to the list we had been emailing helpful ideas, tips, resources, etc to.

Within hours of sending that email, my sales team had fresh leads to follow up on and;

Within days, several deals were closed.

That’s when I first realized how important it is to have an email list comprised;

Of people who have AGREED to receive your emails.

Aside from other things;

Its an insurance policy!

That was 12 years ago and I learned NOT to wait until the last minute to leverage my email list.

I’ve also learned that these types of emails get BETTER results when the reps send them INSTEAD of the marketing team!


Because marketers market the company and the widgets and they don’t know dick about marketing you!

And people buy YOU first!

Some of you reading this are struggling to make your quota or;

Maybe you’re just struggling to qualify for that bonus or President’s Club.

How cool would it be to have a group of people that you can call upon that are a hell of a lot more interested than those you cold call?

How Can YOU Create A List Like This?

It’s actually a lot easier than you think and NO you DON’T have to be a marketing specialist to do it!

This is one of the topics we’re going to be tackling in Session I of our 2 session, email mini-course.

Have you signed up yet?

The first session is delivered live on August 9th and the second session is prerecorded so you can go at your own pace.

Here’s what you’ll discover;

  • 3 Ways To Build Your Own Email List (And Actually Have The Recipient Request To Be On It)
  • The One Type Of Email Most Reps Never Even Think Of Sending (That Costs Them Business)
  • How To Get Your Email Opened (Without Being Sleazy) Note: 79% of sales emails aren’t even opened.
  • Three Powerful Ways To Make Your Email Extremely Relevant To The Recipient.
  • How To Use “Speed Bumps” To Capture Someone’s Attention Within The Email.
  • 10 Emails (With Templates) That I Personally Use To Build Rapport, Credibility, and Demonstrate Expertise.
  • 2 Call To Actions That Result In More (Get This) ACTION From The Recipient
  • How To Create Mini Email Campaigns WITHOUT Having To Trade Places With The Marketing Department
  • How To Vary The “Flavor” Of Your Emails (40 Examples and Templates Will Be Shared In Session II)
  • 8 Types Of Emails That Convince (With Templates)
  • The Follow Up Email You’ve Been Forgetting To Send
  • The “Promise” Technique and Why It Works With Prospects and Clients.
  • The Visual Technique Your Peers Are Using To Humanize Their Emails (It’s Not What You’re Thinking)
  • A 3 Step Technique That Effortlessly Combines LinkedIn, Snail Mail, and Email.
  • The One Email That Seriously Expedites Referrals. Yep, I’ll Send You The Template Too!
  • The 4 Types Of “Value” Emails (With Templates).

What Do You Get?

(2) 90 minute training sessions with actionable tips and tactics. No fluff in my programs!

Webinar Replay (Attend Live, View The Replay, I Won’t Tell Anyone)


50 Email Templates

Email Access To Me So You Can Send Me Your Emails For Review, Bounce A Webinar Related Idea Around, Etc

How Much?


“I took Paul’s email course and the value is unsurpassed. Well worth the investment.”

Jim Lesko, President, Lesko Industries Inc

Please click HERE to secure your spot in this special mini course!

… and never miss a beat!
Your Information will never be shared with any third party.
Could Your Sales Use A Little LOVE?

Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO

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