When it comes to training sales reps to make cold calls, there’s way too much emphasis on how to handle objections instead of what to say and do to reduce the probability of getting them in the first place.
When was the last time you stepped back and looked at your approach?
Do you think you might sound like everyone else?
Do you think that you might be losing potential clients within the first few seconds?
Do you even know how most sales reps lose a potential client within seconds?
One major way to lose a potential client is to immediately launch into something about your company right after your greeting.
At that point, your prospect really doesn’t give a sh*t about you.
Instead, why don’t you lead with something about THEM and then tie it in with how your company can help?
This is a technique that can be used (with great success) in your emails too!
I walk everyone through this technique in our Prospect Like A Pro course.
Click HERE to learn more!