Paul Castain's Blog

Suspiciously Superstitious

Posted April 4, 2011

People who work with me love to tease me about an expression I have when things are going well.

When things are going well for me or the companies I work with I always tell them that, that’s the precise moment when I get “suspicious and superstitious”

I become suspicious that we are missing something because we are experiencing that winning adrenaline rush and I get superstitious that we are only one left hook away from kissing the mat!

With that concept in mind . . .

The last few months on my website have been incredible!

Last month I increased my visitors by 16,000, I grew my subscribers by 1,000 and something interesting happened with requests for my services. The 2 months prior to my announcement of my Sales Training & Coaching business I was averaging 7-8 inquiries per week and now its well over 15.

This is when I get nervous, because its when we can get real sloppy. So if you don’t mind, I thought I’d share what I’m doing to change things up!

1)    I changed my comment system to Disqus. My old comment system sucked. Whenever I would respond to someone’s comment, they would have no idea that I responded unless they came back to the blog post to check. As a result, I became lazy with my acknowledgments and we all missed out on the opportunity to have an actual discussion. Lesson learned . . . I screwed that one up gang!

2)    I Redid the titles of all my website pages with new titles and new content within each one. I decided to have fun and lose the boring “About Paul” BS and replace it with “Who is this dude”. I added a “Hire Paul” tab and found it a tad too dull so I changed it to “Hire this Jedi”. Research has shown that people like to hire Jedis so what the heck.  I even put an animated rock star in one of the tabs.

3)    I decided to include a call to action at the end of each post and more importantly, I change it out every few days to train your eye to continue to check it.

Examples:

Paul Castain is the Vice President of Jedi Mastery for Castain Training Systems where he works with organizations and individuals to achieve higher levels of performance. For more information on how Paul can help you and your companyclick here dude.

Paul Castain  works with organizations and individuals to achieve higher levels of performance. He is so good that he was granted permission to talk about himself in the 3rd person. For more information on how Paul can help you and your company click here dude.

or how about this version where I include a pic of the 4 year old “Uncle Paul” shortly after closing my first multi million dollar deal 🙂

Paul Castain is a bad ass who works with organizations and individuals who wish to achieve higher levels of badassery. He is so good that he no longer poses topless for his bio pictures. For more information on how Paul can help you and your company click here dude.

4)    Content: I’ve arranged for more guest posts on my blog as well as some interviews in the weeks ahead. It’s a great way to keep things fresh and expand the Sales Playbook community.

5)    I put up an I-Tunes Icon on the right for easy access to my podcasts.

6)    I launched Paul Castain’s Resources For Rock Stars which is an Amazon affiliate site and put up an affiliate link for audible.com. I didn’t put them up thinking I would get rich from them. I put them up so potential advertisers might consider Sales Playbook a contender for their advertising dollars.

7)    I put up a Hire Paul button on the right side of my blog. The way we did it is both good and bad. Its good because there’s an animated phone that catches the eye. Its bad because we had to use Flash to create it which isn’t I-Phone friendly.

So here’s the long winded point . . .

We have to change it up . . . especially when we find ourselves riding a wave of success.

We change it up for those who we consider our target audience and even . . .

For ourselves!

So today you are invited to  . . .

Get suspicious

Get superstitious

And change it up!

Paul Castain coaches individuals and trains organizations to achieve higher levels of performance. For more information on how Paul can help you or your team attain new levels of awesomeness click here.

  • Kellyquinn1969

    It will seem like I was copying you, but I just filed my PI blog last night with a very similar tone – so great jedis think alike!
    Love your work!

    • Thank you Kelly . . . I owe you an email later today

    • Thank you Kelly . . . I owe you an email later today

  • David Mercer

    The dude abides!
    Paul, keep up the great work.

    • Thank you Mr Mercer.
      Rock horns of appreciation!

    • Thank you Mr Mercer.
      Rock horns of appreciation!

  • Dknoedler

    Thanks Paul — Another thing that changed me was your call to action about responding to social media. I was that person you talked about that is on Facebook, LinkedIn, reads blog posts and sits here saying “I’m online–come talk to me.” Thanks for the great posts! Debbie

    • We’ve all been there Debbie and I give you lots of kudos for taking action.

      Mighty proud of ya 🙂

  • Dknoedler

    Thanks Paul — Another thing that changed me was your call to action about responding to social media. I was that person you talked about that is on Facebook, LinkedIn, reads blog posts and sits here saying “I’m online–come talk to me.” Thanks for the great posts! Debbie

  • Jim

    Reminds me of Hans Solo saying to Luke “Don’t get cocky kid!.”
    Thanks for the inspiration Paul / Jedi, The force was strong in this one. Keep you feet on the ground, right?

    • Thanks Jim.

      Every time my feet leave the ground I fall on my behind 🙂

  • Jim

    Reminds me of Hans Solo saying to Luke “Don’t get cocky kid!.”
    Thanks for the inspiration Paul / Jedi, The force was strong in this one. Keep you feet on the ground, right?

    • Thanks Jim.

      Every time my feet leave the ground I fall on my behind 🙂

  • Marc Zazeela

    Your insight, and action reminds me of a quote by Thomas Edison:

    “We shall have no better conditions in the future if we are satisfied with all those which we have at present.”
    THOMAS EDISON

    As sales people we should be acutely aware that status quo is not a course of action.

    Thanks for the reminder rockstar dude!

    • Thanks Marc . . . love that quote by the way!

    • Thanks Marc . . . love that quote by the way!

  • Very cool Paul,

    Congrats on starting your business and on all the success!!

    The best of luck for you and your family

    Peter

    • Thank you so much Peter.

      Hope all is well amigo!

  • Very cool Paul,

    Congrats on starting your business and on all the success!!

    The best of luck for you and your family

    Peter

  • Antonia Guerra

    Paul, as you creative juices are flowing … consider using the reliable animated gif created in photoshop.

    • Great idea Antonia!

      Thank you for stopping by!

SIGN UP FOR OUR FREE TIPS
… and never miss a beat!
Your Information will never be shared with any third party.

Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

Copyright Information

© 2017 Castain Training Systems
All rights reserved.

Website Design by VanHove Design