Paul Castain's Blog

What Do You Really Sell Beyond The Features And Benefits?

Posted April 28, 2013

I’ll never forget the day Rich sent me a picture of the pool company breaking ground on his in ground pool.

While we’re at it . . .

I thought it was mighty cool when Susan sent me a postcard from her President’s Club trip to Atlantis.

Susan and Rich reminded me that I didn’t sell them my coaching services, I sold a pool where Rich could splash around with his little girls and a proud moment where Susan was recognized in front of her peers . . . in a kick ass location!

Sometimes we forget what we’re really selling.

Beyond our features and benefits!

We sell the ability for someone to get home to their family, on time because we helped streamline a process.

We sell rock star status because someone looks good because of us.

I’ve sold comebacks, removal of debt and realization of dreams.

We don’t just sell features and benefits

How about you . . .

Please let us know, what you really sell . . .

Beyond the features and benefits!

Important . . .

Registration for our May 1st online sales program ends tomorrow, April 30th. This is the last time we will be offering it until the Fall. Please click here for details.

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Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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