We Need To Marry Traditional With New

by Paul Castain on January 24, 2013

Somewhere along the line, it became acceptable to argue cold calling vs all the other things you can do to generate business.

I’ve never been a fan of that discussion because it presupposes that its one vs the other and you can’t do all of the above.

That’s a great way to limit your options and in turn . . . limit your results!

The challenge is that many people don’t know how to utilize the new so they cling to the old.

That was me prior to 2008.

Truth be told, I didn’t want to abandon the traditional “tried and true” methods and thought all this “social” stuff was just a bright shiny object.

I joined LinkedIn and thought the world would beat a path to my door, It never happened so I quit.

I joined Twitter and saw it as a bunch of people talking about their lunch.

I hated the “Sales 2.0” people (With the exception of Nigel Edelshein) because every other word out of their mouths was “Sales 2.0”. It reeked of a trend and I never buy into that stuff.

Then I learned (through mucho mistakes) how to actually use Twitter and Linkedin to create courtships that grew into awesome marriages.

More importantly . . . I realized that the traditional could coexist with the new.

On January 30th we’re launching our Sales School program and I hope you’ll join us!

Our focus with this program is to show you how you can expand your options and get a greater command of the sales process.

I know sales people hate “Sales 101” and this is anything but.

I’m going to challenge your thinking.

There will be assignments and . . .

You will get your uniform dirty with this program!

Count on it!

It all takes place on your computer screen and we’ll record each session so you can go at your own pace.

Registration ends on January 29th.

Click here for all the details including a course outline, pricing etc.

  • Paul – Any sales person who is worth the commissions they are paid, understands that there is not just one way to do things. After all, isn’t that the message we are trying to get across to our clients and prospects? The worlds is not black and white. Status quo equals stagnation.

    Try new things. Combine them with the old things that have always worked. Experiment.


  • Well said Marc!

    Thank you!

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