What To Do If You Suck At Cold Calling

by Paul Castain on August 12, 2015

Castain Training Systems

My first suggestion is so important that you can literally take this advice and throw out the other 3 and still get amazing results.

It also comes with an all caps warning . . . THIS IS NON NEGOTIABLE!

1)   Make A Decision Already And Stop Stalling! Dr Piers Steel conducted a 10 year study on procrastination (I know what you’re thinking . . . he probably procrastinated for 9 ½ years so let’s just get that out in the open) and he found that at the core of procrastination is a fear that we can’t do the task in the first place. So if you find yourself in a continual, “I’ll do it later” mindset, perhaps it’s time to stop stalling but not necessarily doing the old “Just Do It” thing either. I think it’s better to decide what role (if any) outbound calls will make in your sales mix. Decide, be at peace with your decision and get to work already. The other way (perhaps the way you were doing it) puts you in limbo by clinging to lots of safe, avoidance type of activities . . . and that puts a whole lotta nothing in your pocket!

2)   Tell Your Ego To Wait In The Car and go ask someone for help! Is there someone on your team who’s getting the results you want? Perhaps you could observe and listen in? Perhaps they could listen to you and offer some tips. How about your manager? Could they offer some help? Have you asked them for help? And of course you should seriously consider getting outside help too!

3)   Support Your Ground Assault with other items from your sales mix. Think about a military strike where ground forces go in. They typically won’t do so without air and sea support. Calling should be no different so make sure you are supporting your phone efforts with other efforts. Note: Our How To Hunt More Effectively online course focuses on this! Click HERE to learn more!

4)   Focus On Areas Where You Kick Butt! Somewhere, in some ancient self improvement manuscript, we were all sold a bill of goods that we have to focus on areas where we suck. I agree only partially but overall, I think it’s a dangerous philosophy because if I’m always focused on areas where I’m just not good, the areas where I kick ass suffer. In other words . . . why the heck would I dedicate an inordinate amount of time to the phone if I bring home the proverbial bacon quicker and better through referrals or through my social network?

Time Out: I’m not saying we should avoid opportunities for growth, I’m saying that we need to be realistic and NEVER hold strengths hostage while we focus too much energy on weaknesses. Are you holding your strengths hostage!

So there you have it folks; 4 things you can do if you suck at making cold calls. I think there’s lots of other things we could have added but . . .

It’s your turn . . .

What can someone do if they just aren’t good at the phone?

Time Is Running Out!

The nifty $100 early registration discount for our September How To Hunt More Effectively course ends this Friday!

We’re going to be talking about . . .

10 places you’re probably haven’t been looking for business in

  • How to ROCK your snail mail
  • How to get more referrals
  • How to generate business from your social network
  • Emails that ROCK
  • How to use creativity to get the attention of a busy decision maker
  • How to use traditional networking to generate more business

And yes, we’re going to show you how to marry it all in with the phone . . .

Not replace it!

I’m going to show you ACTUAL examples of how your peers are bringing home the bacon!

Really Important!

This isn’t a course where you get loaded up with those dumb training acronyms or lots of useless theory. In each session, you’ll receive several, actionable tactics that can be immediately implemented!

Early registration is under way which means if you enroll BEFORE August 14th, you save $100!

I’m also thinking that this course could help you finish your year stronger and that’s never a bad thing!

Click HERE and check out what I have in store for you!

If you like what you see, sign up now and save $100 bucks.


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