By now you all have to know that I’m a huge advocate of giving away lots of free content.
I’ve seen, first hand, how it can build a business because that’s exactly what I’ve been able to do with Castain Training Systems.
I’m completely sold on the concept but . . .
I think there are some hidden challenges that people haven’t thought out. I’m only going to focus on one of them and it’s a doozy folks.
I see people putting on free webinar after free webinar. Offering free e-books out the kazoo and they are showing up all over God’s creation offering free advice.
Truth be told, I really want to say “Bravo” because they’re building their brand and I bet they’re generating leads but . . .
You might be thinking “Sounds like you Paul” Well think again. I don’t do free webinars, I’m limiting the amount of free e-books and I’ve decided to put a leash on the total amount of “free” I’m willing to offer so please read on. I’m going somewhere with this crazy train of thought even though I’m now humming Ozzie’s Crazy Train. God forbid I put the two words in a sentence and my “Metal Brain” kicks in!
Recently I had this “AHA” moment when I found myself asking a few questions centered around the strategy of giving away mucho stuff.
1) What happens once they become a client? It appears like we’ve given everything away on the front end and now that they’re actually our client, they get nothing extra.
2) And maybe its just me, but it seems to disrespect the existing client base. I mean here we are focusing all our “Free” on prospects and then nonchalantly give the people paying our rent the finger. Seems a tad unfair. No?
Please don’t get me wrong. I’m not about to stop with the free things I offer
but . . .
In all fairness, our clients deserve a little something too!
This begs the question . . .
Who’s entitled to our best “Free”?
The people we are trying to bring onboard or . . .
Those who are already loyal to us?
Please weigh in with your thoughts!
I work with individuals and organizations to attain new levels of awesomeness. To hire me for training, coaching or to speak at your event . . . click here my brother from an aspiring rock star mother!