Why LinkedIn Should Be Included In Your Year End Strategy

by Paul Castain on September 11, 2017


Sometimes we confuse hard work (and all these “hustling” messages being spewed by thought leaders) with working smart.

Like continually getting stopped by “gatekeepers”.

There are some who would tell you to “just keep dialing” which in and of itself is an antiquated philosophy since the last time I “dialed a phone” Jimmy Carter was President.

Others will tell you to learn how to work with the “gatekeeper” and/or learn how to overcome their objections.

I like that type of thinking but we’re missing something that we’re practically tripping over.

Why put yourself in a situation where you’re dealing with a “gatekeeper” in the first place?

That’s why you should seriously consider adding LinkedIn to your year end push!


Because there aren’t ANY “gatekeepers” on LinkedIn.

You can develop a relationship with high level decision makers and get an audience with them, WITHOUT going through a “gatekeeper”.

Why Many Reps Choose The More Difficult Route

For many sales reps its their comfort level getting in the way.

They’ve always made cold calls and they get really protective when a guy like me comes along and suggests something additional.

Notice how I said “additional” and not “replacement”?

Many of them regard my suggestions as a threat to their precious cold call instead of seeing it as;

A Much Needed COMPLEMENT To The Cold Call

The cold call ISN’T dead . . . It’s just lonely and in need of companionship from additional forms of outreach.

In fact, I maintain that a good LinkedIn communication plan will warm the hell out of your cold calls and even;

Have more people approaching you for a change!

Why Make This More Difficult Than It Needs To Be?

Given the choice between dealing with a “gatekeeper” and bypassing them via LinkedIn and Permission, I WOULDN’T choose, I would do both but;

I think you’ll find getting DIRECT access to people WITHOUT a “gatekeeper” to be much more productive.

“Sounds Good But I Have No Clue How To Do That”

I got you covered!

On September 21st at 11:30 am EST, we’re going to be talking about how you leverage LinkedIn (and other tactics to help you end the year stronger!)

Have you signed up yet?

Here’s what I’m going to share;

  • How to completely leverage the Fall/Holiday season to YOUR advantage.
  • 2 ways to TRIPLE your referrals. Referrals have this magical way of closing faster, no?
  • 3 emails tactics that will get you MORE responses and MORE appointments.
  • 5 ways you can use creativity to get a busy decision maker’s attention.
  • 6 ways o LEVERAGE LinkedIn between now and year end!
  • 4 things you MUST do with your existing clients ASAP.
  • How to pick up the pace BEFORE everyone starts with the “Call me back after he holidays” stall.
  • How to create a communication plan that will open new doors and help you close MORE deals.

Here’s what you’ll get;

(1) 90 Minute Webinar


Webinar Replay (Sent To You On The Afternoon of September 21st)

Bonus PDF With Additional Ideas, Reinforcement Material, Etc

Email Access To Paul Castain To Answer Any Webinar Related Questions After The Training Session


Thursday, September 21 at 11:30 am EST

Important . . .

Can’t make it that day?

Sign up anyway and we’ll send you the webinar replay. View it any time you’d like!

How much?


Please click HERE or the handy/dandy button below to reserve your spot!

Image result for sign me up button

Previous post:

Next post: