Why You Should Consider A 3-5 Sentence Sales Email

by Paul Castain on August 12, 2017

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A few years ago, I came across a radical concept for emails.

Daniel Pink was preaching about the effectiveness of a much shorter email.

How short?

3 sentences!

At the same time Guy Kawasaki was suggesting 5

At the time, I thought it hard to convey anything meaningful in that short of a window, but then I opened my eyes.

A 3-5 sentence email passes the “Do I have time to read this email” scan. What happens when you open a lengthy email? If you’re like me, and it isn’t from someone you know, you figure “I’ll deal with this later” and then conveniently forget to deal with it later.

A 3-5 sentence email can serve (when executed properly) as a “potato chip” to make them hungry for more. How can you use intrigue and mystery to your advantage?

Similar to the previous point, a 3-5 sentence email can set up your next “touch” Note: I refer to this as “The Reverse Call To Action” and I will be going into great detail HERE.

A 3-5 sentence email can make you less predictable and typical and it adds variety to the “courtship”.

You don’t have to follow this structure for EVERY email but;

How could you add the 3-5 sentence email to your email repertoire?

You do have an email repertoire, right?

If you like this email tip and would like access to my file with over 20 Sales Email Templates;

Come join us on August 24th  for 20 Sales Emails That Get Opened, Read and Responded To.

Here are just a few of the emails we’ll discuss;

  • The 2 emails that generate a sick amount of appointments for me each week.
  • The one email (with 12 different variations) that reduces doubt, skepticism and objections.
  • The email that demonstrates your expertise.
  • The “Little Big Horn” email.
  • The “Pattern Interrupt” email
  • 2 emails you MUST send to your LinkedIn network.
  • The “Social Clue” email.
  • The “Disappearing Prospect” email.
  • An intro email (with 30 different variations).
  • The “Reverse Call To Action” email


Thursday, August 24th, at 11:30 am EST.

Can’t make it that day?

Sign up anyway and I’ll send you the webinar replay. View any time over the next 60 days.

Here’s what you’ll get;

(1) 90 minute webinar with over 50 ideas. 

  • Worksheets
  • Webinar Replay
  • My personal sales email folder with 20 templates!

How much?


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