Your Sales Email Competes With Over 100 Other Emails Each Day

by Paul Castain on August 10, 2017

Related image

According to the latest report from Radicati Group, there are 265 BILLION emails sent/received each and every day and;

The average number of emails office workers send/receives daily is 121 but;

That’s just average!

How many emails do you think the C-Level engages in every day?

Oh, and do you think it might be even the slightest bit possible that all of us sales folk, sound the same in our emails?

 Its real easy for you and I to get disregarded and deleted real quick!

Here are 3 things that you can do to stand out!

Understand That The Subject Line Is Your First Line Of Defense. My suggestion is to make the subject line about your potential client instead of about YOU and your company. Reference something you discovered about their company, their competitor, their industry etc. And just for sh*ts and giggles, when appropriate, use their name in the subject line. Why? Because using someone’s name gets their attention and when you have someone dealing with north of 100 emails per day, that’s a REALLY good thing!

Use The Preview Text (Aka “Pre-Header Text”) To Increase Your Open Rates. The preview text is the the text you see in your inbox before opening the email. My suggestion would be to have the first 40-100 characters (depending on the recipient’s email platform) intrigue the reader to want to read more.

Capture Their Attention From “Hello”. Most sales emails crash and burn in the first 1-3 sentences because they lead with stuff about the sender’s company. If you reverse that and lead with something about the recipient, their company, their competitor, etc, you’re talking about something that’s relevant to THEM!

There are obviously other things you can and should be doing, but lets start simple and concentrate on these first!

20 Emails (With Templates) That Get Opened, Read & Responded To

82% of the sales emails you send are NEVER even opened!

But in your defense, you’re an aspiring sales rock star, NOT some Madison Avenue copywriter!

Meanwhile, you’re disregarded, deleted and someone else is sweeping your potential client off their feet!

Sucks, right?

For the better part of the last decade, I’ve been REALLY paying attention to what types of emails get opened, read and responded to, and;

What types DON’T!

So I created a special webinar where I teach you my 4 step messaging framework, share my 20 best sales emails, and then send you on your way with my templates.

Here are just a few of the emails we’ll discuss;

  • The 2 emails that generate a sick amount of appointments for me each week.
  • The one email (with 12 different variations) that reduces doubt, skepticism and objections.
  • The email that demonstrates your expertise.
  • The “Little Big Horn” email.
  • 2 emails you MUST send to your LinkedIn network.
  • The “Social Clue” email.
  • The “Disappearing Prospect” email.
  • An intro email (with 30 different variations).
  • The “Reverse Call To Action” email

Get started now. Click HERE


Thursday, August 24th, at 11:30 am EST.

Can’t make it that day?

Sign up anyway and I’ll send you the webinar replay. View any time over the next 60 days.

Here’s what you’ll get;

(1) 90 minute webinar with over 50 ideas. 

  • Worksheets
  • Webinar Replay
  • My personal sales email folder with 20 templates!

How much?


Click HERE to join us and to receive 20 of my best sales email templates!


Previous post:

Next post: